5 Key Digital Marketing techniques and trends for all organizations in 2017

In this blog, we do research in-depth about the changing trends in digital marketing. Let’s now drill down into the key tactics about the digital marketing technology.

1. Content marketing trends

Content marketing has been focus a lot on how to create an integrated content marketing strategy through advice in our content marketing toolkit. It illustrated in the Competing on Content infographic, shows that more businesses are now using a strategic approach (70%), so this is a trend we can expect to see continuing in 2018. We can also expect that there will be more focus on Measuring Content Marketing ROI as the cost and competition within content marketing increases.

2. Big Data

Big Data marketing applications include market and customer insight and predictive analytics. This trend selected by many, who have experienced the increase in volume, real-time data and data formats in their business and want to exploit the value to increase sales through personalization on websites and through email marketing through predictive analytics – a topic we have covered many times on our blog.  It’s also closely tied into machine learning where Big Data is mined to identify propensity to convert given different customer characteristics and behavior.

3. Importance of Online PR

Online PR today is inextricably linked with Content marketing, SEO, and Social media as we all know, for helping businesses to achieve greater visibility and bottom line to impact from online marketing channels. Yet despite its importance, many businesses still don’t understand why online PR is such a critical part of their overall marketing strategy. We’ve refined our online PR and marketing techniques to leverage emerging Internet technologies and for clients’ advantage. It is a correct time to start using online PR to generate substantial returns for your company.

4. Mobile marketing

Mobile also has a large impact on search marketing as Google vigorously follows its mobile first mantra. To me, it’s a somewhat misleading mantra, since the reality is that many web users are still using desktop, laptop and tablet devices and there is a danger with mobile responsive designs that conversion on higher resolution screens may fall if mobile optimized. Instead, leading companies are looking at adaptive mobile design approaches which have the benefit of serving more relevant, contextual content and CTAs for users and reducing load times.

5. Marketing Automation

Like content marketing, marketing automation has been in the top 3 position in the digital marketing. Many businesses still have a potential for improving their automation as our research on the State of Marketing Automation shows. To help with this knowledge gap, including CRM, behavioral email marketing, and web personalization gave more webinars and talks on Marketing Automation than on any other topic past years. Some questions are answered in Email marketing and marketing automation toolkit which includes a free interactive capability review to score your email marketing automation. As businesses progress by putting lead scoring in place, or refining it and learning the best places on the journey to feature content through predictive analytics.

There is simply no better time than to represent yourself by using these latest trends and technologies of digital marketing to generate a substantial return for your business. Call us today and let IMarks become a partner in your company’s online success.