Since about 40 years, having a vastly experience and excellent track records, Modi Properties have positioned as the ideal solutions for residential and commercial development projects in Hyderabad and different location across the world. They offer world class amenities for home buyers. Modi Properties projects are strategically located at key destinations in the twin cities and are elegantly crafted by the finest architects and engineers to ensure comfort and convenience for its residents. It’s a famous real estate brand that builds amazing villas, flats in gated communities which are affordable too.

REAL ISSUES

• Lack of proper lead generation and reporting structure.
• Lack of Boost in digital marketing efforts.
• Lack of leads for their marketing spend.
• Lack of online brand awareness.
• Lack of social media reputation.

SETTING PLANS

• Guide potential patients through all aspects of the funnel.
• Selected around 100 location based keywords depending upon the areasof the apartments, villas and flats.
• As per the strategy, created four separate campaigns with different target locations (local, national and international)
• We created separate ad groups for separate communities and found good results out of it.
• Our PPC expert provided full range ads account setup and implemented the latest innovations in Google AdWords.

SMO (FACEBOOK) STRATEGIES

Promotion was to prepare generic posts. For social media, we did research to set up the advertising campaigns to increase the number of calls and requests from the target regions. As the client is based in Hyderabad, local branding was priority. We prepared postings related to their properties and their achievements along with client testimonials. To increase brand awareness, connected with audience to drive business value.

ONGOING SUCCESS

We suggested Modi Properties and their team to open/ create their social media accounts as they are not having an in-depth knowledge about professional profiles in social media. A key executive at the practice summarized the situation along with our teamwork. The performance was significantly better and worthy of an exclusive commitment. Hence, our PPC strategies helped Modi Properties to get good business and still we are bringing business to them. 

ACHIEVEMENTS

There was great increase in generating quality leads and at the same time, increasing online brand awareness. Showcasing relevant display ads on pages of websites related to real states along with their content & placement targeting was performed well thereby achieving huge traffic to the website. Maintained quality score of each keyword. Overall activity impacted and improved in getting good leads. Over the period of six months, the number of leads generated increased by two-folds.