The 4 C’s of Social Media Optimization Triumph

With the knowledge of frequently changing how promotion and publicity is done, these four foundational values are meant for long-term marketing achievement. Results won’t be immediate, which goes against the common, modern concept of marketing.

1. Content
2. Context
3. Consistency
4. Connection

Content

Content is everything a company what harvests and what puts out. Without content, your brand doesn’t exist. In this, mention what kind of content should be produced with personal brands. Some brands don’t stick to the normal marketing and sales of product at its best. Instead they also include what they believe. Some example uses phrases like “We Trust in Doing Things with the Brand” etc as they tie in the quality of their products and brand. This kind of content is successful because it expresses to the core beliefs of the targeted audience and idyllic consumer.

The basic values and philosophies are what bring people together. If you want to attract like-minded consumers together around your brand, write according to your company’s philosophies. Many brands don’t publish content that fully exposes what they believe and stands for. As a product of playing it safe, they end up attracting the wrong kind of customer who are the tiniest likely to convert. To attract your perfect society, post what you believe in, whether it is standard.

Context

The importance of context with an example of handing out one’s industry card. At an industry networking event, it is appropriate and even expected to discuss industry opportunities and to hand out with industry cards. Similarly, each social media platform is an altered room, with a different feel and different outlooks and context.

Bulk posting across social networks doesn’t work. Each network has its own format, demographic and purpose. What you post on Facebook, for example is not appropriate for posting on LinkedIn. What you post on Instagram won’t work well on Twitter.

Consistency

Consistent position on social media is a key in reminding people that your brand is out there. Many start-up owners and those with a personal brand typically post a few times a week. An inconsistent posting not only takes away the brand, it will fall from people’s minds. The posting is important, but consistency in the messaging is also vital. The content posted on social media will reflect what a company is about. Brands who want a certain image should post content that is consistent with its image.

Connection

Connection is the reason social media exists. Without any bottomless connection with the customer, the rest of a company’s social media struggles will be useless. Knowing your brand, audience and finding the right influencers are important in any company’s marketing efforts.

The rise of the Internet has simply created new opportunities and methods to find effective influencers and make social connections with them. This is where good content and SEO come into composition. Knowing your audience and writing content that is true and consistent to your brand will help your business to get found more easily online. The more people find out about your business, the more authority your brand will get and the more influencers you’ll find to promote your brand and products.