Targeting various keywords in one page

Targeting various keywords in one page

In keyword research, the goal is identifying concepts rather than individual keywords. It’s finding the niche keywords. It is a set of related words or concepts that are essentially variants of the identical query. You find with the variants of these niche topics using Keyword Explorer, Google Keyword Planner or any another tool, looking for the keywords with the best qualities (Difficulty, Search Volume, Low competition, Opportunity, etc.). By organizing the keyword research in this way, it conceptually aligns with the search logic of Google’s Hummingbird algorithm update. For that, we then dive into specific keyword variants to find opportunities where we can rank.

Why the answer for most sites is an unquestionable when they optimize the page for multiple keywords?

If you want to develop a strategy of optimizing your website pages only for one keyword, this can lead to a couple of issues.  Making the search engine less likely to distinguish your unique value as to deliver it into SERP.

So how do you find niche keyword topics?

• Enter a relevant question into your search engine

Question-format search queries are great because they often generate featured snippets. Featured snippets are the little boxes that show up at the top of search results, usually displaying one to two-sentence answers or a list. Recently, when featured snippets are displayed, there is commonly another box nearby showing “People also ask”. This second box allows you to peer into the logic of the search algorithm. It shows you what the search engine thinks which are closely related to the topics.

• Select the most relevant “People also ask” query

Take a look at those initial “People also ask” suggestions. They are often different variants of your query, representing slightly different search intent. Choose the one that most aligns with the search intent of your target user. What happens? A new set of three “People also ask” suggestions will populate at the bottom of the list that are associated with the first option you chose. 

• Find suggestions with low-value featured snippets

Every “People also ask” suggestion is a featured snippet. As you dig deeper into the topic by selecting one “People also ask” after another, keep an eye out for featured snippets that are not particularly helpful. This is the search engine attempting to generate a simple answer to a question and not quite hitting the mark. These present an opportunity to keep the track of the ones you think could be improved. In the following example, see the Featured Snippet being generated by an article that doesn’t fully answer the question for an average user.

• Analyze your list of words using a keyword research tool

With a nice list of keywords that generating featured snippets, plug the words into Keyword Explorer or your preferred keyword research tool. And just apply your normal assessment criteria for a keyword (usually a combination of search volume and competitiveness).

• Apply the keywords to your page title and heading tags

Once you’ve tightened the list to set a keywords you’d like to target on the page, the content team will work on generating relevant, valuable answers to the questions. Place your target keywords as the heading tags (H2, H3) and a concise, valuable description.

• Quantity of niche keywords in your campaign

While your content writers are generating the content, you can update your base lining at your rank position for the keywords if you’re using in the heading tags. Add the keywords to your campaign and then label them appropriately. As using a label linked with the niche topic.