A medico-aesthetic clinic that focuses on leveraging advances in medicine to make you look more beautiful and youthful. Oliva has created an advanced facility that has Qualified Cosmetic Dermetologists & Trichologists, Skin & Hair Therapists, and advanced equipment that brings the best of what aesthetic medicine has to offer.

THE CHALLENGE

When Oliva Clinic team approached IMarks, this company was looking to fulfil some key objectives like giving a trendy and new look and feel to their website which can generates ‘Leads’, Appointments and to increase their brand awareness and visibility across the market with the use of digital marketing tools to attract new customers and leads to it.

THE SOLUTION

The earlier website was static in nature and didn’t provide proper channels to collect the leads information from the website. Hence the ‘Leads’ were getting lost because the Oliva team didn’t know how to collect the lead information.

They built their website from many different approaches to web development which included using other tools that didn’t help with digital marketing efforts.

We facilitated the client to build their website traffic, and increase in the leads. We implemented and used the tools, so it made a perfect tool for Oliva marketing. We suggested to go with a simple dynamic website where they can showcase their portfolio of the services. We targeted all of their branches in Bangalore, Hyderabad and all the different pages for various branches (city-wise) across India, with lots of integrations and adaptable online features, served them with versatility and usability what they needed to create in their website. This simplifies the development process in the site which brings live faster with great capabilities—like Branding, increased in lead generation, customized with auto-responses, call to actions, created two landing pages and appointment form—which served the client better. We helped to boost the business (significantly, in many cases). Development team worked for the websites which included some tools like PHP, HTML, CSS, Jquery for streamlining and simplifying the website.

WE DEVELOPED RESPONSIVE WEBSITE FOR REACHING HEIGHTS WITH THE SUCCESS RIGHT INTO HEALTHCARE INDUSTRY

IMarks team started the project by reinventing the company brand, to determine and expressed the company’s highly people centric approach with the business. This touched everything from a reinvented company website. This competition had become a unique lead generator for the Oliva in the market that helped them significantly increase in new patient referrals to the health centre. The feature which is used on this form is the custom communication submit action, in this the client can use this for submitters response information entered on the pain assessment. This communicates serves as a conversation starter which provides the patient’s to share about their requirements and provides a user friendly online resource for getting in touch with the clinic for a proper medical opinion.

IMarks team manages with varied marketing needs, offers and features that have proven particularly useful for this type of industry model with the use of some plugin and dynamic theme which allow this to create energetic website. We used digital tools on clients’ websites to give versatile look. For this site, we managed everything from a standard contact information, and collection tool to build truly customized site that align with the clients’ business strategies. And we’ve been able to do that really cost effectively and efficiently without needing any heavy-duty programming resources.

RESULTS- CREATING A SENSE FOR THE SERVICES

As a result of this approach the company gained many online viewers in the city in one span of year, with key services provided -Digital strategy, web site build, content creation, lead generation tools.