Digital Marketing Tricks for Real Estate Industry

Real Estate industry worldwide, which is highly competitive and many real estate agents struggle to generate leads for their businesses but there is way out there to generate quality leads through integrated Digital Marketing approach.

Few beneficial approaches which you should implement effectively to ensure the good results

Develop Visual Identity

You need to create a unique visual identity for your real estate business by having a logo which is visually appealing to your target audience and responsive website which provide flawless information with ease of use navigation throughout the website. The ideal responsive web design must have following features in the website for successful conversions:

• Homepage
• About Us page
• Services page
• FAQ’s page
• Contact us page and whatever you want to add extra.

Drive Traffic using Content Marketing and Paid Ads

To drive traffic on your website or landing page from both organic and paid campaigns, the strategies you can implement in your website like Listing in classifieds sites search portals to find out what are all the classified sites and property search engines that are having high traffic in your country or specific area and list them all to drive traffic to your website. You can prepare content marketing strategy to help existing customers finding their dream home or to engage your audience on the website page.

Google Adwords (Search ads, Display ads, remarketing)

Define monthly budget for Google Adwords and allocate your Ad budget across search, display and remarketing ads to ensure consistent flow of leads in your CRM system.

Facebook and Instagram Ads (Conversions Ads, Lead Ads)

Targeted audiences checking their social feeds every day and there is great way to put your business in front of them. The ads will appear to define the target audience on which you want to reach and drive traffic and leads both to the website.

Email Marketing

This is a great way to reach out to your targeted email lists. Almost on Tuesday and Thursday each week to your email lists this will increase additional traffic rankings to your website with more deals.

Social Media management

Social media like Facebook, Twitter, Instagram, YouTube and Google+ is to tell great stories to your audience and engage them on daily basis. You can plan various content forms’ strategies each week to make social media marketing work for your real estate business.

Develop prospects using automated funnel marketing

Once you start receiving traffic on your real estate website from both organic and paid campaigns, the next step will be to collect contact information from the prospects who is visiting your website by offering them to serve your ideal customers so they will become cold leads to warm leads. The objective is to make customers as soon as they complete the setup, move them to your CRM system so the sales teams can follow-up them and get close deals faster.

Measure results and optimize approach

Sales and marketing process both are automated and continuously running to get you leads for your business, don’t sit and relax. It’s time to use the tools for measuring the performance of your Digital Marketing campaign and optimizing for the success of your business through Google Analytics, Google Optimize, and Google Tag Manager you can use to analyse the results and ROI on your marketing spend.