Massive trends will change in E-commerce marketing

Smartphones are an exciting cross-channel opportunity which provides a relevant information and limited-time offers exactly at the right moment.

Some tips for creating a successful notification strategy

Most of us are familiar with the notifications on phones that notify us about the latest updates or breaking news. Push notifications can also notify users about special deals and discounts. Limited-time offers delivered through notifications which are particularly effective way to activate customers especially when combined with other channels. As the number of people using smartphones and tablets which continues to grow, this fast and focused type of communication presents great opportunities for marketers.

How do marketers get in progress?

An app to send push notifications

To send push notifications, you need an app for that customers can download from places like the iTunes App Store or Google Play. Your app can either be developed in-house or outsourced to a specialist provider. Make sure that your app is easy to use and it can provide an individualized experience for push notifications. It should also be easy for the users to revoke this.

When to send push notifications

Push notifications should be sent automatically based on a particular actions or events related to each customer. These notifications can reach the recipient immediately on the lock screen or in the app. Relevant offers usually results in immediate action by the recipient. To ensure that your push notifications have a convincing look and feel, I recommend that you check your notifications in advance on all commonly used mobile devices. This is because some notifications may be displayed differently on various operating systems.

Creating a cross-channel strategy

To work most effectively, notifications should be sent in coordination with the other channels, such as emails and others. With this multichannel approach it become a part of comprehensive marketing automation concept. This success depends on effective segmentation and by choosing the most suitable channel. Push notifications can be seen as the sprinters in a cross-channel mix, where relevance and speed matters most.

Managing your push notifications

Effective notification management is also important. Especially in cases of temporary deals, marketers should be decided whether to push notification and listed on the smartphones or to be replaced by another after it expires. Such an approach it also provides some interesting possibilities. As in the case of email marketing, it often send notifications. To drive messages of an advertising nature it tends to lead the subscription cancellations.