Digital Marketing Trends to Gear up in 2018

A sincere marketing expert explores every new trend. They don’t judge, they test. Then, they decide if the trend works for their campaigns. At its a core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.

The trend is still relatively new and it’s not going away. According to a news report by Market and Market, the virtual reality and augmented reality market is expected to reach more and more by 2022. That’s what called a smart marketing.

More and more marketing experts are trying to make their ads to look less like ads and more like something the consumer would choose to read or see. Those were not the only big trends that defined 2017, but let’s stop there. It’s time to focus on the future. A marketer has to foresee the future, so they will be ready to serve the best campaign when the consumers are ready for it.

These are some marketing trends what we can expect to see growing in 2018:

Video and Interactive Content

In this ‘video’ will not kill the other content in future as the content isn’t going anywhere. Yes, many Internet users might get less interested in reading long blog posts in future. However, content will still be the foundation of marketing, even if it’s being presented in video format.

Let’s explain why video content is the future of marketing. It’s easier to understand a concept when someone explains it through video and audio material. That’s why videos have the potential to attract a greater audience.

Live video streaming

Live streaming is becoming a big trend as we’re visual modality influencers making giveaways through live streams on Instagram. The trend is not that big on Facebook yet, so we’re expecting it to evolve further. This brings us to another concept: interactive videos.

Are you following influencers on Instagram?

As some Influencers are promoting themselves through live video streaming on Instagram! People from all around the world are watching. This type of marketing is very engaging, since the audience can post comments and ask questions. Marketers can use video to create a smarter, more engaging narrative. Thanks to live video streaming, the video is now possible for small businesses, too. Think about it: they can stream a day in the office. They can make announcements. They can organize giveaways.

Customer-Focused and Personalized Content

Consumer-centric content is not a new trend. We’ve been trying to tailor content that solves problems and gives useful knowledge for a long time. In 2018, however, this trend is expected to evolve in a new shape in the field of content marketing that provides a personalized experience for each consumer.

This is how what happens in grooming when you visit a website and you get a standard message that asks you what kind of information you need and what kind of content you prefer. Then, the website serves exactly what you need. If you’re a returning visitor, the site will remember your preferences and you’ll get new content that suits you.

Mobile Devices Will Rule

You can’t watch Instagram live videos when you access the platform through a web browser. They are only available in your app. The notifications for these “micro-moments of life” trick you to use the mobile phone even more often than before. You have to turn on the device immediately to get the information and the benefits of the offer. Marketers are still discovering the best ways to capitalize on this micro-moment trend. People love using their smartphones. As a marketer, you need to find a way to make your offer instantly attractive, so they can access it through their smartphones. You want them to follow you on the platforms they use on these devices. You want your offer to get the notifications they receive, so they will check it out even when they are not searching for it.

To Conclude

Digital marketing is getting more thrilling by the day. New trends keep coming up, and the old ones evolve in unexpected ways. That’s a great thing. The job of a marketer never gets boring. When you think you’ve mastered a method, the current of change takes you in a different direction.

The important thing is to keep exploring and experimenting. Don’t just try to follow trends. Focus on the latest happenings in the digital marketing industry.

Are you excited or nervous about these trends? Do you see any trends that We didn’t mention here? Please leave your comments below.