Thursday Trends: Marketing Automation Trends

Marketing Automation allows companies to automate digital marketing practices such as direct email, social media, and lead nurturing to save time and resources. However, the biggest benefit is the long-term nurturing that automation provides. Automating your digital marketing not only benefits you as the marketer but also provides benefits to your customers and subscribers.

What is the Use of Marketing Automation among B2B Marketers

According to Marketo, a majority of B2B companies are still using manual methods to implement marketing tactics and nurture leads. This can be very time consuming Most marketers who considered buying a marketing automation program indicated that their biggest need is to improve marketing productivity.

Moreover, Marketo and marketing technology consultancy Software Advice also found that high tech companies are looking for marketing automation tools now, more than ever. And, across industries, over 91% of buyers surveyed were evaluating marketing automation software for the first time.

While automation programs make life easier for marketers, it only works if you take the time to learn the tool and strategy behind marketing automation.

Marketing Automation Benefits

Marketing Automation programs provide benefits to B2B marketers by improving content marketing-derived revenues or enabling revenue to be mapped back or attributed to a contact’s interactions with online content and marketing efforts.

As a result, marketers can more effectively measure campaign results and tactics and use this information to determine future campaigns and marketing tactics.

Furthermore, automating marketing tactics is also proven to increases leads, sales and revenue and is expected to do so exponentially more in the future.

Benefits of Marketing Automation cited by MarketingCharts include:

• Improved lead management and nurturing – allows you to fill your sales funnel more efficiently.
• Enhanced targeting and personalization –gives you more power when approaching your audience.
• Campaign tracking –allows for better ROI measurement and planning for the future.
• Marketing and Sales alignment – improves ROI and, let’s face it, makes everyone happier.

For more information on how you can deploy a Marketing Automation, visit: www.imarks.in