Presenting “WhatsApp Business App” for Small or Medium Businesses

WhatsApp has finally launched its long-awaited app for small businesses across the world, ‘WhatsApp Business’. This new app is aiming to separate the personal and the business lives of people who had long wished to separate their business conversations from the personal ones on WhatsApp.

WhatsApp Business highlighting how small business owners use WhatsApp to connect with their customers and other business partners.

The new features include ‘Business Profiles’, ‘Messaging Tools’, ‘Messaging Statistics’, ‘WhatsApp Web’ and ‘Account Type’.

Business Profiles– It will help customers to get additional information such as the email or the store address, website or any extra description of the business.

Messaging Tools – It allows business owners to set quick replies to ensure that they can quickly send answers to FAQs in addition to greeting messages that introduce customers to their business or custom away messages when the owners are busy or during off hours.

Messaging Statistics–  It will provide business owners with a simple metric about the number of messages that were read so that they can tweak the content of quick replies or their strategy of contacting their customers.

WhatsApp Web–  In this the regular web interface of ‘WhatsApp Business’ allowing owners to send or receive messages using a desktop.

Account Type– One of the most important parts here is the fact that business owners can list themselves as businesses after installing the app to ensure that the customers contacting them know that they are business owners. WhatsApp pointed out that over the time business accounts will get ‘confirmed accounts’ after it is confirmed that the operator of the WhatsApp Business account is using the same number as the actual business contact number.

The company clarified that normal users can continue to use WhatsApp without change and there is no need to download anything new. Users have full control on the messages that they receive as they can block any number including the messages coming from a business account. Users can also report the messages from Business accounts as spam.

As research says, 80 percent of small business in India and Brazil stated that WhatsApp Business App helps them to get in touch with their customers, as well as grow their business. This app is gradually rolling out to more countries in coming weeks.