Identify Your E-Commerce Product Page Keywords

A challenge when doing SEO for e-commerce sites, how to choose keywords for product pages. When it comes to e-commerce, in particular, there’s always a question on a pages basis of which keyword will be right for this. Especially for existing sites, it needs SEO updates. Look at the results for keywords related to your topic and get a sense of which words deliver the most similar results. Find the related topics that deliver similar results, note those words, and then use them on your page and identify what represents a good keyword and whether the results match your expectations.

What makes a good SEO e-commerce keyword?

Since e-commerce pages often have direct competition from other websites, you need to go above and beyond when it comes to optimization. You’ll want to make sure to take into consideration not only the search intent of the desired customer but also verify that the keyword you choose is actually delivering similar results in the SERP. When people search for products, you want to measure how narrow you have to go before a search result page starts displaying products similar to what you have.

Use MozBar to save time researching SEO e-commerce keywords

A common way to figure out what’s showing up for a search term is to just run a search query. But when you have thousands of pages, this can take forever. This is where the Page Optimization feature helps, it allows you to stay on the website to do analysis without jumping between tabs to run search queries.

The On-Page Content Suggestions tab shows you a list of keywords that the search engines typically associate with the term you entered. Think of this as other planets in the same constellation as the keyword you entered. You can use these generally to understand what additional words to put on your page, but you can also use them to identify the target keyword for the page overall.

Line up search intent with e-commerce keywords

Starting with your highest-value products, navigate to the product page, enter the broad target keyword for the associated category, and then select the On-Page Content Suggestions tab. Make a note of the terms that are providing highly aligned search results pages, and then move onto the next product page. Once you have listed the compiled, you’ll be able to be more selective and informed with your page optimization choices.

Additional tip for making your life easy

When doing this kind of research, it will save your some time by copying the URLs that show up in the On-Page Content Suggestions tab into a new spreadsheet or document.