Goals which can be achieved by using digital strategy

There are some wide variety of goals which can be achieved by using digital strategy.

1. Increase donations and the cost per acquisition of each donor
2. Increase awareness and positive feeling
3. Increase membership and member retention
4. Increase donors from corporate and individual firms
5. Increase governmental activity

A digital strategy provides NGOs’ campaigns and projects with guidance and insight to ensure that all of their work which is aligned with the overall goals of the organization. They focused on campaigns and tactics which achieve measurable results.

Administrative Goals

Take the core goals of the organization and define them as executable objectives, as well as highlighting any dependencies and limitations. Visibly define the audiences, by knowing what their needs and wants are. These outlines of the live field contain the kinds of stuff which to be utilized and the tactics what will be executed to reach the audiences and create conversions. To have a successful digital marketing plan and maintenance for the digital landscape, the right technology infrastructure is required.

The organization’s technology infrastructure components are-

Website

Web Hosting

Customer Relationship Management (CRM)

Fundraising

Marketing & Advertising

Search Engine Marketing

Content Strategy

After identifying the audience and where to reach them, and where there is a need to define the types of content and messaging that will be used to reach the targeted audiences. At this point, we have the data content which is necessary to define what a successful conversion looks like on all of our digital properties and with all of the various digital marketing tactics. Create a measurement plan that incorporates all of the goals per audience and property and ties them back to the original organizational goals.

How an NGO WEBSITE DESIGN should be –

An NGO can use bold imagery, large font, simplified, set-up navigation and calls-to-action, dramatic use of color, social, and shareable content. These website design trends to do as the Internet users on every device, from PC to smartphone, and are required to stand out from the tens of millions of brands active every day on social media. An NGO website design can keep a visitor engaged and make them take actions i.e. subscribe, donate, share, like etc. Considering that more than 90% of web traffic today comes on mobile, an NGO should focus on updating its website, landing pages and emails to be mobile responsive. One important and cost-effective factor is drawing visitors to its website, and converting them to supporters by having good Search Engine Optimization (SEO). A key component for good SEO is defining the NGO, and describing it on its site, so that it will be recognized and indexed by search engines. This can be achieved by building alliances and getting mentioned on other sites so that their links to its site will raise its search ranking. As a non-profit, it must make sure to include conversion words such as donate etc.

The website must show a strong image and presence online, as it is its public face to the online world. Giving appropriate information about its initiatives and activities makes it easy for people to connect with it on social media. An NGO can meet its objectives by use of Search, Connect, and Talk.

Use Social Media

Social media, such as Facebook, Twitter, LinkedIn, and Google+, are the most important factors that will push an NGO’s page to a higher position. To tell the story of the work it is doing every day and it will build an online following. One of the most powerful ways to build following is to get endorsements by influencers, which will help build a larger follower base.

Facebook Guidelines

The Facebook strategy should begin with creating an interesting page. This page should be creative, informative, and should portray an NGO as it would want its potential supporters to see. Rather than being just a one-way communication channel, this page should be a platform for engaging interactions among members; and should reflect the true nature of the NGO and its initiatives.  It should have an effective profile picture. The profile picture should reflect the identity and ideology of the NGO.

Twitter Guidelines-

Twitter strategy should involve creating an interesting by design and look and feel which can be tweaked to showcase its brand and its values. Put up pictures, share videos, and making sure it responds to and thanks to the people who support its cause. Before asking people to help you either financially or by volunteering, it needs to make them realize its need for their support.

LinkedIn Guidelines-

NGOs can use LinkedIn to connect at a professional level with the professionals, and corporate firms that can back its initiatives.  They should follow and join relevant groups and related to its cause and scope of activities. They can ask its supporting firm to share and add its details to their LinkedIn profile.

Blog posted like a routinely daily habit-

An NGO should create a blog as an instrument of its digital strategy. It should post regularly, and invite opinion leaders, famous activists or academics to contribute as guest authors. It can like discussion forums, articles from established authorities and can attract a lively following as well as gain multiple inbound links to its site.