Online visibility created a vast market for digital marketing

Online visibility created a vast market for digital marketing in Hospitality industry

Digital marketing trends in the hospitality industry become more familiar. Given the rapid pace of developments, technology has never been more accessible and available. However, industry leaders want to know how exactly they capitalizing on the trends, in order to further sales and marketing efforts. As 2017 digital marketing trends for the hospitality industry are likely to be the new industry standards.        

ENDORSEMENT BY THE INDUSTRY

90% of the Hospitality industry agree that investing in technology helps in increasing sales, making more productive, and giving them a competitive edge. This industry also makes concerted efforts to adopt mobile payment systems. This statistics system shows something to the hospitality industry which cannot be ignored.

SELL A VISUAL CONTENT

Content marketing is the most important aspect of digital marketing, the type of content consumers expect will change. Visual content is a major part of the changing trends.  Using visuals should still be a priority to any business in the hospitality trade. Visual content is more than 60 times liked and shared on social media than any other types of content. 40% of marketers believe that visual marketing is the most important form of content for their business.

FRIENDLY SOCIABLE

Most of the folks are influenced by reviews and online comments. So having a social media strategy is important for the restaurant, cafe or bar. We will see more of the social aspect as a way of interacting with a network of customers, rather than simply a place to post information. Allowing your brand to be seen by more new and existing customers to develop effective ways of creating and nurturing relationships with customers. Empower fans and ambassadors who will share your brand with friends and present you in a positive light to tap into the buzz about your business. In other words, you get to engage with people talking and sharing about what you do.

ENGAGE AUDIENCE LOOKS UP

Some marketing looks to set a powerful and influential method of connection with brands. Employs with a strong following on social media sites helps to promote them. 95% of those who used marketing believe the tactic to be effective by creating authentic content about their brand to drive engagement through traffic to their websites or with landing pages. Tools like Google, or Buzzsumo they create influencer lists around their areas of expertise, to share messages and promotion tactics to resonate with them. Create a memorable profile to develop real relationships with the viewers.

DISCOVER VIRTUAL REALITY

Virtual Reality is a trend that offers a huge opportunity when marketing the hospitality industry. It determines the product attributes, features and functionality to enable customers to walk into a real life restaurant or cafe and view a selection of equipment tailored with a start-up. Making use of commercial opportunities it helps consumers to make informed about the choices so they’ll be happier with their purchases. This show how a product can fit into an aspirational lifestyle.

BE AN ADOPTER OF WEARABLES

Wearable technology has just begun scratching the surface with the enormous opportunities it can offer, by presenting a powerful marketing platform in the hospitality sector. For cafe’s, pubs and restaurants, the use of tablets for wait staff aren’t very practical especially in high-profile or high-volume outlets, where their role is centered on receiving and delivering orders. The smart watch instead could provide a distinct advantage and displaying orders and notifications that busy wait staff and bartenders would notice and respond to, without having to handle a tablet or mobile phone.

These developments are relevant to digital marketing as it is noted that currently, 19% of internet users own a smart watch. While the number may be relatively small, Business Insider predicts the smart watch category will grow at a compound annual rate of 41% over the next five years.

Pubs, restaurants, and cafes could benefit greatly by using wearable technology on their site. You could record guest data to see which demographics gravitate towards your property and which parts of your property guests tend to use during different times of the day. Website metrics and campaign effectiveness can also be measured.

VIDEOS ARE STORYTELLING-TYPE CREATIONS

This trend already started in the hospitality industry, with cafes, hotels, restaurants etc. Video marketing has been around for a while but looks likely to increase. At present around most of the online marketing campaigns are using videos. There were over 5 million videos uploaded directly to Facebook, generating over 195 billion views. YouTube mobile video consumption increases by 100% which represent 90% of all internet traffic. Social video will continue to be a key trend in 2017. As these are becoming faster, constantly evolving and one of the biggest challenges in the industry.

BE RESPONSIVE

Smartphone users conducting restaurant searches by their website traffic which happens on smartphones as much as an increase in conversion rates. Google views mobile-friendly websites as one of its search friendly requirements for higher search rankings. Apart from responsive sites, mobile payment platforms are also set to be used more frequently, which only highlights the need for a mobile-first strategy with regards to the web presence.

To operate best on a mobile device, the site has more features to utilize and made easy to update the loading page speed optimal. People even access their mobile devices on slower connections than laptops or desktops. Ensure that the website constantly has their finger on the pulse of ever-changing trends. A dated website implies a date venue. Make it easy to accept orders or reservations and use of email marketing. Booking and navigation on the site should be easy and user-friendly. Ensure it is search engines including Google which are constantly evolving to ensure the current requirements to focus on the business.

USE INTENSE ANALYTICS

The hospitality industry increases its collective marketing analytics spending by 80% for the year 2017. The main reason for such a massive growth in this trend is the presence of a large amount of easily accessible consumer data which can effectively use by restaurants to optimize their efficiency and increase profits. The best techniques to the web a software service that allows restaurants to track complex metrics like sales trends, employee overtime, and food orders.