Digital Marketing P4 Determinations for Hospitality Industry

Success in the hospitality industry demands an innovative approach with cutting-edge decision-making skills for developing effective marketing strategies. Creating a marketing plan for this industry, involves P4– Place, Product, Price, and Positioning, ensuring a consistent marketing and advertising strategy. The Digital Marketing Riots have created a buzz in the hospitality industry with a complete transformation including lodging, dining, food and entertaining habits.

DM Determinations for Hospitality Industry- Digital marketing strategies for driving traffic and higher ROI.

Search Engine Optimization

For Hotel and Tourism industries, a professional SEO service is a must. The foundation of On-page activities involves page titles, headings, meta tags whereas Off-page activities involve blogs, business / local listings, directory submission and social media.

PPC Marketing

Pay-per-Click marketing, also known as Paid Search Marketing helps to display your hotel/restaurant ad on the top of the search engine result page. A well-planned and executed PPC advertising campaign help to achieve the online hotel marketing goals, tracking conversion rate, monitoring your online competitors and better ROI.

Social Marketing

Identify the potential customers and become a trustworthy source of information through multi-channel campaigns (Facebook, Twitter, LinkedIn, YouTube and Google+). Facebook provides us with powerful insights to measure the social marketing performance more. Ensuring that the hospitality industry has an optimized Facebook presence is essential to target new social guest.

Content Marketing

Create unique and relevant content to attract and engage the niche audience with different forms of content including articles, blogs, press release, newsletters, white papers, and social media post. Develop a content calendar to schedule activities, defining your business objective. An effective content marketing plan will help to stay one step ahead of the crowd.

Video Marketing

Visual content help to improve the user experience. Free video hosting sites such as YouTube, Vevo, Vimeo and Flickr, which helps to post short recordings of your restaurants/hotels with a variety of food and beverages to engage customer’s attention. Sharing video is a great platform to demonstrate your expertise. Remember to include a call-to-action for customers to get in touch with you.

Email Marketing

Create a cross-channel brand promotion through an Email campaign, communicating with the end-clients. Email Newsletter with short subject lines has the highest open rate as compared to the conventional approach. Ensure that the email newsletter contains click through to your website and offer a clear incentive to subscribe, which limits the chance of your newsletter getting deleted.

Mobile Ads

Mobile Ads is a latest and innovative technique for Smartphone users to improve online presence. Create a mobile app listing all the features and services for customers to choose from. Mobile hotel website page enables customers to make their booking effortlessly.

Remarketing Targeting

One of the most important aspects of digital marketing. It’s a unique hotel marketing strategy to encourage online customers to visit again and make their booking. Retargeting service for hotel marketers’ help to generate leads on their service page. Remarketing is a low-risk display option, boosting brand searches and site engagement.

Mobile Hotel Marketing

The hoteliers need to focus on two major aspects- how to promote their brand through a mobile platform and how to connect with the potential audience through smartphones and tablets. It’s evident that Mobile Hotel Internet marketing plays an integral part in driving traffic and leads to your website.

Hotel Web Marketing

Online web hotel marketing presence is vital for the hospitality industry to gains a substantial percentage of its bookings. Create an online advertisement with the simple hotel management budget target the online customers.

Hotel Internet Marketing is an innovative methodology to stay on top of the search engine result page, leaving behind the traditional approach. The Bottom Line is to formulate a well-calculated hotel internet marketing strategy to generate successful online booking for customers across the globe.

However, the hospitality industry is a competitive marketplace which deals with tangible products (food & beverages) and intangible products (hospitality and tourism). Proper implication and execution can lead to the success of any hospitality and tourism product, organization and tourist destination. Perfect integration of web, social and mobile promotion activities with pro-active follow-through can deliver quick and cost-effective results, targeting the potential audience.