Hospitality Digital Marketing Trends

Industry titans with big budgets which allow us to see the technology in action and to review their ROI. Here are some of the trends making an impact on hotel marketing.

Virtual Reality

Some hoteliers might lay off VR as a fad that will run its progress with tech weeds. But its assault into the mainstream market as just started getting it. The vastly advertised Oculus Rift, Samsung’s Gear VR, HTC Live, and other VR devices will bring the marketplace for an entirely innovative medium of online advertising, and it will integrate into the video channels, popular social media platforms, and even messaging platforms.

Wearable Technology

Wearable technology, changing the marketing landscape, literally delivering promotions into the hands of the consumer, through which they can plan all aspects of their trip.

Quick Marketing

As its name implies, “quick” shareability on such apps as Snapchat, Periscope, and Meerkat, where posts and photos are visible for very limited amounts of time. This is why because it increases brand awareness to increase excitement for a specific event, promotion, or service. It can be used to “offer now” or such any discounted coupons for the services which are available only within a short gap of time. Temporary Marketing wishes with the online consumers to engage them, easier and more efficient way.

Video Marketing

Video marketing, and even live video streaming via channels are in the hot trend that will continue to be even more so. If a picture is worth a thousand words, then videos are worth a trillion. On websites, videos translate to lower bounce rates, greater engagement and can showcase your hotel in multiple scenarios. Social media platforms, such as Facebook, Instagram, and YouTube, already offer effective video advertising. Google is looking into incorporating video ads in search results as video marketing can tell a story that resonates and allows for more out-of-the-box, immersive engagement, beyond the look how amazing are the rooms/grounds/locations scenario. For instance, you might promote your hotels by showing your chef creating his signature dish or the arrival experience from a guest’s POV.

Marketing Analytics

Market data is crucial in branding and attracting travelers to the hotel, and an increasing number of analytics tools will help to track both performance and engagement on digital and social media platforms. Marketing analytics outlays interpret and utilize the huge pool of information and content by creating an online presence for the consumers.

Social Media Advertising

The largest hotel marketing development is social media advertising. Social channels like Instagram, Twitter, Facebook– they are ad-supported media which allow hotels to slight social media users into highly niche audiences for various campaigns.

Influencer Marketing

Influencer marketing is the strategy of inviting bloggers, Instagrammers, and podcasters with a massive and faithful social media for following and to promote the hotel. It is very powerful for a far-reaching method of connection. This is especially effective with a tech-savvy, digitally connected demographic. These industries mostly utilizing a 3Cs strategy, focusing on content, community, and commerce, while creating a strong content, and a particularly targeting YouTube marketing. They engaged YouTube viewers for featuring them in videos for promoting the benefits of booking the hotel rooms directly.

The future of hotel marketing is continuing to move a mile. While some of these trends are still in their beginning with, virtual reality, wearable technology, quick marketing, and live video streaming, you can count the marketing analytics, social media advertising, influencer marketing, and video marketing as essential elements for the hotel marketing strategy. By 2018, we’ll see a new collection of game-changing trends.