Latest Trends of Digital Retail Industry

Retail Industry rises in a dramatic way, as the industry is changing with digital marketing strategies. They realized that they need to expand and develop comprehensive mobile strategies to take their business efforts to a new level.

Some key related to digital marketing trends for retail services which basically focus on mobile.

Micro-Moment Marketing

You’ve probably been hearing about micro-moments a lot lately. And with good reason, Micro-moments happen any time a consumer grabs her or his phone throughout the day to pass the time or look something up. As the population, they spend an average of 7.7 hours on their smartphone each day and 80% of them check their phones multiple times an hour. They use their phones to check social media and email, to look up restaurants in their vicinity, and to look up product reviews and price comparisons while out shopping. Retail brands will work to get in front of consumers in these micro-moments. They key to owning micro-moments is to assess intent to know what does the consumer want to get out of this moment, and not rely solely on demographic-based targeting. Then, brands can send the appropriate push notification or alert. According to new research from Google, using only demographics to reach consumers means you could miss out on more than 80 percent of potential mobile shoppers.

On-Site incarnation

Incarnation is key for a successful marketing 75% of the consumers prefers to start with a business with brands that incarnates their shopping experiences, and 85% says that incarnation plays a major role in their buying decisions. Many brands do this with email and remarketing, but the use of incarnation. For retail and e-commerce, this means implementing on-site incarnation. This could be in the form of a personal shopping assistant on a site, a “find your style” guide, a site navigator, or recommendations based on previous activity and preferences. All of these ways to incarnates a shopper’s experience to become more mobile-optimized.

Location-Based Marketing

It allows all brands companies to detect where a customer is at any given moment and then send them to push notifications with promotions or other useful information. This will helps to provide the shift to mobile commerce by providing immediate relevancy and value to the customers. A retail store could send a coupon to a customer near their shop or while the individual is near a competitor business.

The Retail and e-commerce Industry will face the most disruption this year, all as a result of the shift to mobile commerce. The most successful brands will develop Omni-channel strategies that take advantage of these emerging mobile marketing trends.