Retail Industry into Digital Retail Industry

Trends for 2017 that will transform the Retail Industry into Digital Retail Industry

2017 proverb the augmented usage of mobile wallets and mobile apps. Shopping via mobile app will become increasingly normalized, whilst more retailers are looking to their apps to gratify the retail experience. This huge growth and diversification of mobile capability mean that creating an Omni-channel, mobile-optimised shopping experience that ties together in store and online shouldn’t just be a bonus for retailers, but has to become a priority in 2017. Especially as, according to Google, not having a mobile optimized website is like closing your store for one day each week.

Digital and tech advancements renovate the Retail industry by —

The growth of mobile

Every year it significances to be the year of mobile, and 2017 will be no different. Consumers are increasingly incorporating mobile into their shopping journey, with Internet Retailer estimating that one-third of e-commerce is driven by mobile shopping. This trend will only continue throughout 2017. Via Interactive data shows that mobile has now replaced desktop as it preferred to shop online. According to research, mobile commerce boosted e-commerce-driven mobile revenue by at least 60% in 2017. For these reasons, retail businesses listing their mobile offering, with some exclusively focusing on engaging users via smartphone and tablet over the desktop.

The exponential growth of programmatic

The crunching of numerous sources of data to present the right ad, at the right time, to the right person is growing dramatically. And the ways it can impact the retail industry are very exciting. There are the programmatic TV opportunity, programmatic storytelling and the ability to avoid ad blocking issues, to truly personalize content for each individual. More retailers are looking for programmatic as a data-driven solution to target the users and to drive more sales.

Enhanced delivery technology

Big brands are growing up their game when it came to delivery, with retailers offering more reliable next day, same day and even within the hour delivery options. As consumers expect better experiences and instant gratification, 2017 seeing more retailers look to AI solutions, technology, and automation strategies to streamline processes. Think delivery drones, AI couriers, and optimized supply chain methods. By, using a GPS signal and cameras to navigate the customer’s destination. More retailers find more creative ways to offer a smooth and convenient user experience for consumers.

We are indeed living in the digital age, with technology and consumer shopping behavior evolving rapidly as a result. So it’s imperative that retailers don’t just keep up with technology and consumer expectations, but try to pre-empt them and stay one step ahead.