A Digital Cure to the Technology Marketing

Working within the employment industry, means we all are privileged enough to partner with some of the most influential people and companies in the technology industry on a daily basis. And the insight that we gather gives us a unique opportunity to identify some of the trends towards new technology and declining and growing parts of the industry.

The media, data-driven advertising and the way that we consume content had a seismic involvement in major global events. Although a challenging year in many respects digital marketing creative and technology people and businesses grew and evolved. The advertising site continues to evolve as the rise of data-driven advertising and data-led technology is near-sighted a stronger demand for creativity.  A leading role in data-led advertising with the people and the best businesses which are bridging the various digital advertising within. While connecting data, content, creativity and experiential touch points to create a meaningful campaign.

Creative designs

Innovating brands with personalised digital experiences, achieved by creating messages tailored to an individuals’ wants and needs. Enabling niche user experiences for more personalised groups in increasingly substantial. Mobile-first design will continue to force brands to focus on only the necessary content, design plays a large part in the delivering the message and needs to be consistent across all devices.

Display advertising

Methodical will continue to grow and it will take a larger percentage of the display advertising budget. A stronger demand for creativity and personalization. Whether this is targeting an audience or using technology that can create greater personalisation and more creatively focused content, to be this on a desktop, mobile or tablet.

Content managed marketing

Content marketing and big data are the top rated digital marketing techniques of 2017. A Focus on content marketing including areas like influencer marketing and paid social which will be key elements to the most leading brands of digital marketing activity.

Technology Engineers

In technology market, it continues to move away from an IO based sale into more of a self-service based model. Marketing technology and customer management tools are enabling marketers to close the loop between technology and behaviours or actions. Advertising is a heavy data and tech driven, as the convergence are matched with each other’s to build a better comprehensive technology masses.

Insight and Analytics

The volume of marketing data has doubled in the last twelve months what we do with data and how brands, publishers, agencies and vendors use data is more important than ever. The agencies are making a shift toward a data planning. To create more emotionally engaging campaigns this significant the investments which are being made by the assistance networks to help their customers. People who have a great grasp of data and who can articulate this to clients in a simple and meaningful way will remain in high demand.

In future there will be continues in great demands and for great talent in sales, account management, optimization, products and technologies.