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Author Archives: Imarks

Google Continuing To Test 4 Text Ads In Search Results

This isn't the first time Google has tested four top-line ads on desktop results.   Example of Google showing four text ads on…
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Google To Update Shopping Policy Center In February 2016

Most advertisers won't be affected, but all should review to ensure compliance in the new year. Google’s Shopping Policy Center will get an…
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Are Paid & Organic Distinct Channels? Not So Fast.

Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don't necessarily see it that way. To…
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AdWords Shopping Ads Enhancements: A Roundup

Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them? The AdWords…
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