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Author Archives: Imarks
Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works.…
Dozens of variables to consider but the Google+ impact on local is over. The 2015 Local Search Ranking Factors report is out, and it’s a…
Automatically pull information about the business and products into text ads. Google launched callout extensions just over a year ago (hard to believe it’s already…
Book on Google ads now available on desktop in the US. Tuesday, Google announced the expansion of its commission-based advertising product for independent hotels. Google…
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