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Author Archives: Imarks
Update does not affect ad auction or ad serving processes. Google announced Monday that it is changing the way it reports keyword quality score in…
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why…
Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in…
4 simple rules for successful AdWords campaigns. If you’re an AdWords advertiser, you need to understand the benefits of advanced call analytics in…
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