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Author Archives: Imarks

Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks

Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers —…
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Google Calls It Quits On Brand Banner Ad Test In Search Results

Google has ended last fall’s test involving large brand banner ads on Google.com. Amit Singhal, Google’s head of search, confirmed the experiment was…
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New Study Shows Original Content Reaches More People on Facebook

Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the "weight") of status updates.…
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Google’s Matt Cutts: Backlink Relevancy Is A Big Win In Terms Of Search Quality

In today’s video from Matt Cutts, Google’s head of search spam reaffirms the significance of backlinks. The video is in response to the…
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