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Author Archives: Imarks

Showing Value In 2014: SEO Attribution Deep Dive

Carefully thought-out campaign attribution can show your SEO campaign’s true value to your business. Settling on a model which paints the least-wrong picture…
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SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014

SEMPO and Econsultancy have released the ninth annual State of Search Survey results. According to the findings, there was a noticeable difference between…
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Google’s Latest Manual Action Penalty: Spammy Structured Markup

Google recently began sending a new manual action spam notification to webmasters for “spammy structured markup” also known as rich snippet spam. This…
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The Link Builder’s Brick Wall, And How To Vault It

After having more of a management role in my company for the last few years, I’d almost forgotten how easy it is to…
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