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Author Archives: Imarks

Crushing Barriers to Launching an SEO Firm — Part 5: Personality

The last barrier to entry when launching an SEO firm is the most intangible one — your personality. Suffice to say, it takes…
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Crushing Barriers to Launching an SEO Firm — Part 4: Finances

Unlike the significant capital required to start up most businesses, opening up an SEO company requires very little upfront expense. You’ll need to…
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6 Actionable Ways to Use PPC and SEO Data to Improve Overall Results and Focus

SEO is better! No, PPC is better! Yes, for many years there has been the debate around SEO (search engine optimization) vs. PPC…
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Crushing Barriers to Launching an SEO Firm — Part 3: Strategy

Experience is the one barrier to entry that everyone thinks they have in the bag, yet so few seem to be able to…
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