Recently, Facebook updated Ads Manager app with a suite of new creative tools, via mobile device advertisers can create an ad content. In 2015, Ads Manager app was introduced. This mobile solution was introduced for creating and monitoring Facebook ads.

Today, image-based content for Facebook ads had to be created outside of the Ads Manager app. Advertisers would have to save the image to their phone and upload it to Ads Manager. With this new update, Ads Manager is a step closer to being an all-in-one mobile solution for Facebook advertisers. Advertisers can edit the ad images and they can create the advertisement itself, directly from the Ads Manager app.

This new update to Ads Manager can now be downloaded on iOS and Android. Read more for further assistance with Facebook ads:

 

Facebook Ads Manager now offers the following creative tools:

Text Overlay & Text Policy Checker: Incorporate text within an ad, select different fonts, adjust the text’s positioning, and alter clarity. This text policy will be based on Facebook’s guidelines.

Image Cropper: Crop images to fit within ads and Page posts.

Templates: Ad templates are fully customized and comprised.

 

Shapes, Stickers & Logos: Add a logo, stickers, and shapes to customize the ad and showcase important information.

Color Filters: Adjust the look of an ad by adding color filters.

Are you ready to know how to make effective PPC ads?

Learn more about Pay-Per-Click Marketing Basics and its best practices in PPC keywords, ad targeting, and much more!

Instagram opened new IGTV platform for long-form video, making it possible for all users to upload hour-long video content that will live within the standalone app.

As we all know about IGTV the trending news and a part of a global community of a billion monthly actives on Instagram. As Kevin Systrom (CEO), launched Instagram’s new IGTV platform, offering up a variety of stats around video consumption on the platform.

Research says on Instagram, viewers are watching 70 percent more video than they did just last year. An entirely new category of video now exists, and it’s being made by creators. Teens may be watching less TV, but they’re watching more creators online. That makes Instagram one of the largest and most engaged audiences anywhere in the world, by making a clear pitch that it aims to be a formidable competitor to YouTube. The IGTV video content is optimized to fit how users watch video on their phones with full-screen vertical videos. Content will start playing as soon as a user clicks on the TV-shaped icon on Instagram or opens the IGTV app.

What announcement made by Instagram :

You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

There are no ads on IGTV right now, but the CEO did say that the video platform was obviously a reasonable place to offer advertising options.  According to the news report, some advertisers are already reporting they are shifting their Facebook ad to Instagram because of Facebook’s rising ad costs. The launch of IGTV offers the potential for an entirely new platform for Instagram ads something that only sparks more interest in Instagram from advertisers wanting more affordable ad options.

Instagram will also look to ways for creators to monetize their content an effort Facebook has been focused on for a while now.

The launch of IGTV is really exciting because it now means that Instagram covers all the bases. Influencers will be able to post photos and videos to their feed, make Stories that last for 24 hours, stream live videos and make these new 60 minute TV shows. It also means that influencers will no longer need to redirect their audiences to YouTube, they will be able to post all of their content in one place.

The IGTV platform within Instagram and standalone app began rolling out globally on Android and iOS, and, according to Instagram, it should be available to all users over the next coming few weeks.

In Instagram Business Page, Instagram ads are more resembling than Facebook ads. As Instagram ads are quickly evolving, businesses with more options like increases brand awareness and website visits.

Picture Ad

This picture ad format is the first ad in Instagram ads. Advertisers have the option to create sponsored posts featuring a product or service they offer. They also have the option to add calls to action that leads to the appropriate page on the different business’ website. These all include phrases such as “shop now”, “install now”, “sign up”, “learn more”, etc.

                     

Picture and Interactive Navigation Ad

If you want to get next level with your Instagram ads, try the picture and interactive navigation ad. This ad assimilate a tool that allows viewers to build their own personal product without leaving Instagram! For every category chosen, the advertisers are directed to a new Instagram page that includes information regarding the categories.

Multi-Photo Carousel Ads

With Instagram’s carousel ads, advertisers are able to showcase multiple photos within a single ad by including a link to the brand’s website/webpage. The creativity of displaying carousel ads lies in the advertiser’s hands. You can be “storyteller” with a sequence of photos, or simply display the product what you are advertising by using different shots.

30 Second Video Ads

To develop a “cinematic flavor”, Instagram has rolled out 30-second of video ads. Prior to this recent launch, ads were limited to the basic Instagram video length of 15 seconds. These ads allow advertisers to move audiences through visual inspiration.

       

Instagram Marquee

Recently launched by Instagram, a new tool called ‘Marquee’ that allows advertisers to drive mass awareness and reach within a short period of time. This will be the perfect for showcasing a new product or for any business that wants to address on current topics.

Aside from the above-mentioned Instagram ads formats, advertisers are now able to publish a photo and video advertisements in a landscape format. Instagram ads are effortlessly making their way into the paid social scene.

With a community of more than 500+ million users, advertisers from large, medium and small businesses globally have the ability to generate clicks to a website, increase mobile app installs, increase video views, as well as massive awareness.

Do share your valuable feedback in the comment box about different types of Instagram Ads. Soon we’ll get back with some more informative blogs trends on Instagram.

Happy Weekend!

These days Social media marketing tool is becoming every company taste sensation. Flourishing of social media channels, social media influencers, and the explosion of content everywhere, marketers are finding it hard to make out with this flow of change. Dealing with change and some people just do not know how to accept that the world is different and how things used to be done is now an aspect of the past. Social media marketing is the present and future, for the evolution of companies brand.

A bulk of people are taking care of the social media for needs of their company. This doesn’t solve the problem. In fact, the more people are involved, the more complicated it gets. That’s the reason why many companies are now turning to artificial intelligence to improve their social media performance.

By using AI-powered tools to increase social media effectiveness, Several companies save their time and use humans for more vital tasks as well.

Some AI-powered tools are there to improve social media marketing efficiency, come let's see what are they….

1. Content creation

One of the most important aspects of social media marketing that is also the most time-consuming is content creation. It cannot be denied that content creation forms a vital part of any marketing campaign, and the volume of content is increasing by the minute. Years ago, there would be one campaign in six months, now there are six campaigns a month. Using automated tools to generate content saves time and helps produce faster results.

2. Content optimization

Another critical element of social media marketing is content optimization. This is necessary to ensure more visibility and more traffic to a website or social media channels. Without proper optimization, content that deserves more focus might fall behind. This is when bots are most useful, to analyze content, find the content that deserves more attention and optimizes it accordingly.

3. Customer service

This is one area where improvements are constantly necessary. Customer service forms a vital part of any business, and even though chatbots or other AI tools aren’t replacing humans anytime soon, they are revolutionizing customer service. Bots are increasingly being used to help customers to find quick answers to queries, handle a large volume of calls, and even converse with callers. Chatbots are also helping brands target social media users to improve their shopping experiences, help them with personalized product suggestions, and use all the interaction data to capture more details insights.

4. Consumer data

The huge amount of unstructured data and the constantly changing algorithms make it increasingly difficult to reach the right target audience. AI-powered tools are used for segregating noise from relevant data and create an ideal customer profile by mining consumer information. These tools analyze the available data to follow patterns that create the ideal customer avatar. A customer avatar makes it easy for companies to filter through the noise and reach the right audience.

5. Social media monitoring

Social media continues to be the most valuable platform for getting the attention of prospects in real time and helping then through the sales funnel, eventually making a sale. Social media monitoring tools, powered by advanced AI algorithms.

6. Influencer marketing

Businesses seek to associate with the influencers that match with their brand. To make that match stronger and more accurate, AI tools are used. AI tools search through hundreds of social media influencers to find that matches with the DNA of the business. Social media marketing isn’t going to be taken over by machines anytime soon, but the right mix of humans and AI tools can make the process of social media marketing smarter and more efficient.

7. Buyer Personas

It’s been proven in many research studies that buyer personas can deliver tremendous improvements in social media marketing ROIs. However, key persona attributes such as habits, work environments, and purchase motivators are hard to define and even harder to use for tagging each user with. This is where AI-powered social media tools help. These personas make it super-easy for brands to target their marketing and promotional messaging at the right audiences, at the right time, and via the right channel.

Moving Ridge with Social Media Marketing

The merging of two powers “Social Media Marketing & Artificial Intelligence”, Exhibit tremendous results in the field of companies and marketers.  In the mindset of a good outcome. Do share you overpriced response to this blog.

Facebook's changes its News Feed, just take it, easy dude! No Need to Panic. According to research - Columnist Rachel Lindteigen says that there are many ways to shares or expand the reach of your content in an effective manner.

If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the likely impact it will have on organic reach for that channel.

What is the latest Facebook algorithm update?

This latest algorithm update reduces the number of posts from business pages, publishers and news sites in a user’s news feed. Instead, content that is sparking engagement and conversation from people’s Facebook connections will be prioritized.

Why the algorithm update?

The change is intended to clean up the News Feed. Facebook wants to return to its original mission to help people connect. In many ways, it’s similar to the way Google Panda and Google Penguin worked to clean up the search results. And we’re going to find this latest update to be positive. Like Panda and Penguin, it’s going to force businesses to produce better content, and more importantly, engage with their fans and followers.

Facebook is a business, and if its users don’t enjoy the time they spend on the site, they’re going to go somewhere else. And if users aren’t on the platform, it’s not as alluring to advertisers. So, to protect its business, Facebook is making changes to provide a better user experience.

Is this sound like Google Panda and Penguin?

The Panda and Penguin updates from Google primate in the era of content marketing. It was no longer enough to buy a bunch of links and write up a bit of crummy content. You had to have a strategy and provide content your audience was interested in, go deep into your content and help your users. Google rewarded sites that focused on content. And same results it’ll be going to see on Facebook.

Is it the end of Facebook for businesses? Nah!

We all know some have already been dubbed this update. But Facebook hasn’t said they’ll stop showing your business page’s content. They’ve said they’re focusing on content that inspires meaningful conversations and engages users. Facebook told us if you’re publishing content that’s getting no engagement, it’s not going to be shown and won’t work. Let’s face it if you’re distributing content today that’s not getting any engagement, then the strategy wasn’t working anyway.

What’s going to work for business pages on Facebook?

Content creators are going to have to think more about their audience and what needs they have. The days of sharing every blog post or special offer on Facebook are over. Your organic reach will be limited unless you focus on creating engagement with your audience.

What should be the Facebook strategy follows?

• Think strategically to expand your reach
• Know your audience
• Understand audiences needs
• Use informative information to shape your strategy
• Take organic performance up a notch

If you haven’t incorporated video yet, it’s past time. A video is a format that converts the most on social media channels right now. Facebook, in particular, is favoring live video in its algorithm. In a survey, we’ve seen 30 percent to 50 percent increment in reach for live video vs. prerecorded and edited video.

Stay strategic and focus on Facebook audiences, and with your business page to exist with this algorithm update.

The use of hashtags for social media marketing is not so new, yeah but we can say its “Trending” as all we wanted to say in one word. The one-stop resource that tells about the use hashtags, how many hashtags to use, where to find trending hashtags and what kind of exposure hashtags can give you across Twitter, Facebook, Instagram, LinkedIn, Google+ and more.

The keys to your hashtag journey as follows:

The History of the Hashtag

The hashtag symbol itself came into existence sometime around the 14th century. As it was invented by a telephone technician and later in it was used on telephone keypads.

It wasn’t called hashtag until its usage became popular on Twitter. From there, hashtags gained momentum, eventually, it became a social media commodity now.

Take a look how do we use hashtags on each social media platform.

Use of Hashtags on Facebook

Hashtags on Facebook can get your posts more exposure but you have to use them in a right manner. Less usage of hashtags as it will make your business look annoying or else spammy. Try to go for a token of 2 hashtags per post for the best engagement. If you use more than two hashtags in a Facebook post, research suggests you'll see less engagement. Make your Facebook post public and make sure to allow people to follow you. Otherwise, only friends and followers will see your posts with hashtags. When you make your Facebook post public, it will enable anyone to see the post if they search for a hashtag that you've included in a post.

Use of Hashtags on Twitter

Tweets with hashtags tend to see significantly more engagement than tweets without, but as usual, there are rules about using hashtags on Twitter, including how to use hashtags in Twitter ads. Tweets with a token of 2 hashtags see, on average, around 21% more engagement - The key tip here is don't go overboard. Just a couple of hashtags in your tweet should do the trick. Be careful using hashtags in ads on Twitter as research shows that you'll probably get more ad clicks if you don't use a hashtag.

Use of Hashtags on Instagram

If it seems as if it smudge across all social media platforms. In Instagram using the token of 2 hashtags is not mandatory. There are so many Instagram posts have seemingly endless hashtags. Always use hashtags on Instagram - You'll get 14% more engagement on average, so it pays to use relevant tags. More token of hashtags is cool for Instagram you can add many more hashtags on Instagram posts.

Use of Hashtags on LinkedIn

LinkedIn hasn't always supported hashtags but, LinkedIn hashtags are back now. You can use them in pretty much the same way you'd use a hashtag anywhere else. People can search for hashtags on LinkedIn in the same way they can on other platforms, and LinkedIn uses hashtags to monitor what's important to users so it can show them more relevant content. Add hashtags to your business's profile as this will give more visibility to the site. The use hashtags in LinkedIn Publisher posts - If you write long-form content on LinkedIn, add some relevant hashtags to the body of your article to help LinkedIn categorize your content and show it to interested users. So it's best to stick to a token of 2 hashtags. This will give more exposure without making you look like spam.

Use of Hashtags on Google+

Hashtags on Google+ are different than hashtags on other platforms. They'll still help you reach more people than posts that don't include hashtags, but that's where the similarities end. Hashtags have a greater influence on Google+ than other platforms. To get more engagement on Google Plus, hashtags are the key. Hashtags on G+ can have SEO benefits. If you search for a hashtag on Google, you may see a sidebar that shows Google+ posts related to your search. There's not a lot of research on Google+ hashtags, so go for a token of 3 hashtags.

Some Fewer Tips for Using Hashtags for Social Media Marketing

As with all things marketing, you should do a little research on hashtags before you go throwing them into every social media post you publish for your business.

Look at what your competition is doing with hashtags. Are they using any at all? Do they get to attack their followers with hashtags?

These Hashtag Research Tools Might Will Avail You!

Ritetag -This will help to find out hashtags with high engagement rates on the Twitter account.

Twitonomy - This will monitor Twitter hashtag analytics.

Hashtagify - This will help you find trending Twitter hashtags.

 #TuesdayThoughts

Hope this blog has been provided some guidance and intuition by helping you to give less space between you and hashtag.

In this research blog, it has been explained some of the digital marketing measurement theory and important analytic tools which help to measure digital marketing performance and its effectiveness.

Measuring the success of an engaging, exciting and effective digital marketing campaign is considered to be the most essential and the vital part. It is the key responsibility of a brand or a business to measure the digital marketing effectiveness by.

• Measuring Digital Marketing Performance
• Measuring Digital Marketing ROI
• Measuring Digital Marketing Effectiveness

Evaluation of the success rate on each platform, channel, and device will help reveal the status of a campaign. The evaluation process of a campaign includes three stages- past, present, and future. A brand should be able to perform better in the present as compared to the past, and it must have the capability to outperform the present in the future.

Let take up a Look -  

If a brand’s marketing campaign has been achieved a 20% growth in the past, is geared for another 80% in the present, and in the future, wants an incremental growth of 100%. First, they will have to leverage and effectively utilize all possible platforms, channels, and mediums to make their digital marketing campaign achieve the target.

But, to know the actual numbers and judge the success rate they would require to analyze and evaluate every aspect of their campaign. This is the most vital step to deliver the best digital marketing services. That is the reason a renowned digital marketing agency would consider this as his key responsibility while serving its client. For this every brand and decision maker needs to be aware of the procedures and processes of digital marketing measurement process:

•  Choose the correct digital marketing measurement tools.
• Get acquainted with digital marketing measurement formula.
•  Utilize the knowledge of digital marketing measurement model.
•  Consider all essential digital marketing metrics Analytics.

Digital Marketing Measurement Tools

Measuring tools are the most important elements that are used by any creator or evaluator to help evaluate the end result of a brand campaign. There are several tools that can be used effectively to measure a successful digital marketing campaign, but it is not possible to use each and every tool for every time. That is the reason, a brand has to choose tools that are best suited to judge the success rate of the brand campaign.

Must Check Out Our Recent Digital Marketing Trends and Statistics for 2017. Similarly, as a digital marketer, the choice should depend solely on the criteria of the product or service for which the campaign is designed, its time period, demography, target sales, etc.

Some of the best digital marketing measurement tools have been mentioned below:

Google Analytics:

A single tool that is helpful for data collection, configuration, data processing and reporting. It’s specialized data reviewing feature helps to analyze the performances of the website or page, apps and different marketing channels used during the campaign.

Google AdWords:

It is a unique tool of Google for designing and maintaining the PPC ads. It also enables to monitor the statistics so that brands can track the success of the ads by calculating the return on investment.

Google Webmaster :

It is a toolset to understand what is going on within the website. Google Search Console or Webmaster Tools helps to analyze contents, identify technical errors, check indexing status and optimize visibility of the websites.

HootSuite:

This tool helps to get a clear and complete overview of social media performance in real time and measure the team’s performance. Hootsuite analytics share customized reports of each social media platform’s performance.

Google Alerts:

It is good to be used as a social media tool as it allows to set alerts for a personal name, brand name, and products. These alerts help notifications to remain updated.

Webtrends:

Its analytics use simple dashboard interface to reveal the true picture of customers’ interaction with the brand across different channels.

Mixpanel:

It is an advanced analytics platform that answers the queries of reporting actions. It is apt for mobile and web functions.

Upsight:

It is an ideal tool to identify business KPIs. It is brilliant as it first explores the user database and then creates personalized user experiences for better app performances.

Bitly:

It is a unique online tool that helps to shorten the URL so that it becomes easier to share among different platforms. This is suitable not only for the brand URLs but also to track competitor’s URL.

Apsalar:

It is a tool to measure digital marketing campaigns with the help of mobile app attribution and data management procedure.

Digital Marketing Measurement Formula

Formulas are essential to calculate and realize how the brand’s campaign has fared. It helps to compute and fetch the exact value based on all the variables required.

Digital revenue can be calculated on the basis of three factors:

• Traffic
• Conversion Rate
• Product Value

By multiplying these three factors, we’ ll get to know the exact digital revenue result:

Digital Revenue = Traffic x Conversion Rate x Product Value

To generate more digital revenue, bring a significant change in one or all of the three mentioned factors.

The model comprises of five parameters, which has been set to the initial level of campaign formation on the basis of these factors.

• Objectives
• Goals
• KPIs
• Segments
• Targets

Many brands have eventually taken the support of the digital marketing measurement procedures, to evaluate their success and build a market position as leaders who have a loyal and stable standing in their industries. Some even believe that it is worth to spend more to scrutinize the marketing effectiveness than to grab visitors’ attention.

However, these factors depend and vary from one brand to another. Focusing on those key factors, it will ultimately help decision maker to carry out a successful marketing campaign in future.

WhatsApp has finally launched its long-awaited app for small businesses across the world, ‘WhatsApp Business’. This new app is aiming to separate the personal and the business lives of people who had long wished to separate their business conversations from the personal ones on WhatsApp.

WhatsApp Business highlighting how small business owners use WhatsApp to connect with their customers and other business partners.

The new features include ‘Business Profiles’, ‘Messaging Tools’, ‘Messaging Statistics’, ‘WhatsApp Web’ and ‘Account Type’.

Business Profiles- It will help customers to get additional information such as the email or the store address, website or any extra description of the business.

Messaging Tools - It allows business owners to set quick replies to ensure that they can quickly send answers to FAQs in addition to greeting messages that introduce customers to their business or custom away messages when the owners are busy or during off hours.

Messaging Statistics-  It will provide business owners with a simple metric about the number of messages that were read so that they can tweak the content of quick replies or their strategy of contacting their customers.

WhatsApp Web-  In this the regular web interface of ‘WhatsApp Business’ allowing owners to send or receive messages using a desktop.

Account Type- One of the most important parts here is the fact that business owners can list themselves as businesses after installing the app to ensure that the customers contacting them know that they are business owners. WhatsApp pointed out that over the time business accounts will get ‘confirmed accounts’ after it is confirmed that the operator of the WhatsApp Business account is using the same number as the actual business contact number.

The company clarified that normal users can continue to use WhatsApp without change and there is no need to download anything new. Users have full control on the messages that they receive as they can block any number including the messages coming from a business account. Users can also report the messages from Business accounts as spam.

As research says, 80 percent of small business in India and Brazil stated that WhatsApp Business App helps them to get in touch with their customers, as well as grow their business. This app is gradually rolling out to more countries in coming weeks.

We have recently talked about the evergreen content(blog) how to create it and why they are important for your site. True, blogs are great for driving traffic, but they aren’t the only type of content that you can create. There are many types of quality content that you can add to your site, not only make it more interesting for your visitors, but multimedia content has many on-page SEO benefits as well.

Create Huge Multimedia Origin

When talking about blogs, people immediately think of written articles.  Writing is definitely a big part of it, but there are many other things that you can create. Even better by adding multiple types of content together and posting them as one big resource.

Written articles are quite boring to look at. A huge mass of text can be quite discouraging for some, which can put people off from reading it. Any other types of content that you can add to your posts will encourage people to keep reading and stay on your site for longer. A better way of looking at it though is that you are creating a much bigger resource for people to enjoy/learn from it. You are essentially making it easier for people to keep coming back to your site and share your resource.

Think about it, if you were visiting a site would you prefer to share lots of little bits of content on the same subject or one huge resource?

On-Page SEO Benefits

The Added benefit of multimedia content resources is that it makes it easier for search engines to find you.

On-Page SEO is just a term for information that search engines use to identify what your content is about. The more information you can give, the easier it is for them to share it with people.

An article with images, videos, audio, etc. could also be found via Google images, YouTube,etc. if you add a link back to your blog (post), you can get natural traffic that way. What search engines are looking for though is it’s;

•     Title
•     Alt tags
•     Keywords and other defining information.

That is what helps them identify what your content is about.

As multimedia resources contain many different types of content on the same/similar subject, search engines will be able to gain a clearer understanding of what your content is about. The easier they can do this, the more people they can send to your site as it will rank higher in the SERPs.

Let’s start with the obvious one – images!

Images are used so frequently that we can sometimes forget about them as readers. If though you were to remove them all, you would definitely notice!  Images are much more than simple window dressing; they can help illustrate a point, convey your ideas more clearly, be funny, entertaining, helpful, etc. That is why you should always strive to include images where you can in your posts.

The more ways there are for people to find your site, the more traffic you will get.

Infographics

An infographic means information with graphics is the only way of displaying information in a unique and visually appealing way. This information can be anything really, though the best are usually created using statistics or data. The best thing about infographics is that they are simply images. You can include so much quality information in one that it becomes very useful to people. These can then be easily shared on social media or uploaded and used on other websites.

Pinterest is a great place to both find and share your infographics with people.

What is better than a single image? Multiple images of course!

Slideshows are a great way to group together images in one nice, tidy place for people to flick through. If all your images are related then you can package them up as topical slideshows. There are plenty of sites online that will allow you to make a slideshow, as well as enabling you to share it online and embed it into your website.

Video Marketing

Videos are a great way to engage with your audience. More often than not, when given the choice between reading something and watching something, people will choose the later. It is easier to connect with audiences and understand what the creator was explaining when you can actually see/hear them. Tutorials are much easier to understand when you can see exactly what you need to do, instead of reading a description. Sites like YouTube, Vimeo and others are great places to upload your videos to. The added benefit of YouTube of course it is owned by Google, which means that they give preference to YouTube videos, helping them to rank higher in the SERPs.

Multimedia content, no matter what it is, is good for your site. You don’t have to add all of the above to each post, but it doesn’t hurt to add one of two to each. It can actually be quite good to go back over some old content and add something new to refresh it. The great thing is, you don’t even have to create the content yourself. Add videos from YouTube and slides from SlideShare and people will appreciate it. You are sharing their content to give them more exposure and you in return get some nice free multimedia content for your site.

Publishing massive resources all the time isn’t possible in most cases. Aim to make them into evergreen content and they could bring in traffic consistently over time.

What type of content do you use in your posts? What content do you like on other sites? Let us know your views about all these in the comment section!

With 80 million active users and an audience base that is swelling by the day, Pinterest easily ranks among the most popular social networks around today. It’s rising in both numbers and significance at the same time which has made it a viable platform for brands to leverage and capitalize upon. Now its in trending that Pinterest is considered as a potent option to boost visibility, enhance sales and realize the objectives of the business. We have created an interesting infographic on how to leverage Pinterest for eCommerce and SEO.

So, your business is losing out on a massive opportunity if it’s not on Pinterest yet. Besides, you are losing out on a truly eclectic audience comprising largely of bloggers, brands and businesses from different fields. With an effective marketing strategy, you can tap into the ever-expanding potential of Pinterest as well as promote your brand and grow your business to great advantage.

There are some key factors which should be followed for Pinterest :

Get as Many Charming Pictures as Possible  

The pin will fail to make heads turn if it does not have a charming picture. If the picture is dull and uninviting, chances of people clicking on it or reading the description remain dim. The mantra should be to catch one’s attention using as much of an appealing picture as possible.

Avoid your Pins from Turning Really Long  

Being short, succinct and to-the-point is the way to have the pin gain re-pins. Your pins should not be long; drawn-out and long-winded pins will take you nowhere. Never look to cross the maximum character limit. Take care to be precise. In addition, be careful with the pin description and keep the length close to that of a tweet or just marginally beyond.

Include Keywords and Hashtags in your Pin Description  

You have to keep in mind the Pinterest search engine to boost your exposure and ranking. It means your motive is to make your content go viral. So, write a description and optimize it using keywords and/or hashtags. It’d be great if you also include a call-to-action as all these elements help users identify with your brand faster.

Pin More often than You Do  

More pins mean more benefits! You have to understand this and should start pinning more often. Pining once or twice a day is not enough and in order to enhance customer engagement, make sure to pin no less than 10 pins per day. Brands have measured benefits in cases where they raised the number of pins.

Space out Your Pins  

Pinning more often is indeed a winning strategy yet it also calls for some caution. Make sure to avoid flooding your users with pin after pin without giving them a chance to first grasp the core message. Rather, space out the pins and schedule them to reach users over time, in a gradual and systematic manner.

A Pin with Multiple Images  

Many marketers still hesitate to add more than one image with their pins. They should rather shun the apprehension and add more images with a pin. In fact, the level of engagement goes up when a pin has more than one image.

Add Text to Your Pins

Start adding text to your pins as this boosts the level of engagement with your target audience. You can add some quotes, or use catchy headlines to make your pins more interesting. Without text, your pins won’t make as much impact as they could otherwise. So, try and stick with this strategy. Click here to see the example.

Conclusion

It’s obvious that Pinterest has grown a lot and your business can’t afford to ignore its marketing virtues. It is therefore important to hire social media consulting services and get the most of this fast-growing and ever-expanding social network. After all, you need to follow just a few marketing tips to make your pins do the trick for your brand value.