Blockchain and Artificial Intelligence are two major technologies that regulate the pace of innovation and introduce a radical shift in every industry.

Blockchain brings the major transformation in the financial sector. In fact, the companies are going for a test approach especially the banking sectors towards the blockchain technology.

If we compare the other centralized technologies blockchain makes the work safer, smoother and transparent. While there is much impact on the financial sector but blockchain can also play an important role in the development of Artificial Intelligence (AI). In general, every technical aspect has its own degree of complexity as well as business implications but the combined use of the two may be able to create the entire technological and human paradigm from scratch.

Depending on who can access and verify the information stored on it, there are many potential ways to use a blockchain, apparently, there are varying levels of security and transparency. Ultimately, it is a way of recording data, transactions, and information in a more decentralized way. AI or machine learning, on the other hand, operates on a centralized, closed system, accomplish its task.

Decisions made by AI algorithms are increasing. Those results are being utilized, and they are still being audited by humans to ensure the accuracy of those decisions. That verifies the efficiency of ongoing machine learning. This is a tedious task, as enormous amounts of data are fed into AI algorithms. Sifting through each decision point becomes complex.

Here the auditing process becomes greatly simplified by recording each of these points on the blockchain, making it more secure and easier to assess. The complete and transparent view of the decision-making process of AI technology is an important step in validating AI’s usefulness. This can be safely stored on the blockchain, yet still accessed by AI decision-making processes as necessary.

Read more about: AN UNSTOPPABLE SUCCESS OF AI TOOLS

Let’s check out an example of the Healthcare Industry: There is a mutual understanding, where technology includes safely storing medical records and checking them against current best practices to make the most accurate diagnoses and treatment plans possible. It reduces a lot of human work.

When comes to the part of the entertainment, machine learning will help in suggesting the next best enjoyable video to be watched. With the help of blockchain, our preferences and viewing history can be kept safe. Work is made easier and convenient with artificial intelligence algorithms.

Combined abilities of blockchain and AI will allow maximizing benefits. The possibilities are endless with the recently developed innovations of AI and Blockchain.

#2018Trending: Google AdWords is now Google Ads

Recent update: The Senior vice president Sridhar Ramaswamy who leads Google's ads, explained about the rebrand. He said the reason behind the rebranding is the company has been getting constant feedback over the past few years.

As Google has acquired new ad products, to get leads it has become more complex over the past two decades. This made advertisers, agencies, and publishers hard to recognize and select the appropriate google product for their needs. With the point of rebranding, it helps in locating “where we want the product to go" Along with the latest trends of rebranding, Google is also coming up with new solutions that simplify its advertising offerings.

Going ahead, Google's ad products will be segmented into three major brands.

1. Google AdWords is now Google Ads

2. Google Marketing Platform (A combination of Double Click advertiser products and Google Analytics 360)

3. Google Ad Manager

Read more about :  Google Ad Words is now Google Ads

Let's know what are these three major changes and its impact:

1. Google AdWords is now Google Ads

Firstly, whether it's a search ad, display ads, app ads or YouTube video ads etc., this serves as the front door for advertisers to buy on all google surfaces.

Google is also laughing something new as smart campaigns, which is a default mode for advertisers. It allows advertisers to identify the actions based on priorities whether store visits, purchases or phone calls. With the use of machine language the images, texts are optimized and drive to respective actions.

2. Google Marketing Platform

Google Marketing Platform assists to plan, buy, measure and optimize digital media all in one place.

Dan Taylor Managing Director for platforms said about the Google Marketing Platform as it helps in growing need for collaboration.

The Marketing Platform adds a new integrations centre. Unifying DoubleClick and Analytics 360 as a single platform has come for the advertisers who were integrating the two products on their own.

3. Google Ad Manager

The Final Change unifying DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX) has been a three-year process. Jonathan Bellack, the director of product management for publisher ad platforms said, “Marketer demand for addressable advertising has moved us to a place where all buying will be programmatic,”

Google Ad Manager will assist publishers to monetize at all the new places where people are engaging. For example live streams, connected TVs, Accelerated Mobile Pages (AMP), and platforms like YouTube and Apple News, Bellack explained.

Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one.

Advent increase in technology affects the business strategies and operations. AI holds a huge potential in the field of digital marketing by providing a better customer experience, targeted marketing, and predictive analysis that gives a major impact in obtaining high ROI to business.

AI and Digital Marketing

Marketers were hesitant to incorporate artificial intelligence into their strategies. While with the broad impact AI continues to be important for business. Marketers witnessed confidence by practical application. They observed that there is less confusion with the application and reaped significant benefits.

Let’s check out how AI can impact digital marketing. What are the capable areas where AI can tremendously boost digital marketing?

1. Makes Your Decisions Easier with Predictive Marketing

Want to know how it works?

Here we go! Whenever a user browses on internet new data is generated and that is collected for AI analysis. The data which is obtained can reveal the information like user needs and future actions. Based on this data marketing can be optimized to get the most relevant information.

This further reduces the sales-cycle work as the relevant information is handed over to customers all at one go. The predictive campaigns can drastically reduce customer research on the product. From the view of marketers, they can continue to analyze the buyer through data and even make the customers back.AI-enabled algorithms will have a huge impact and challenge the current ‘hotshots’ like SEO. With AI powering chances of trends such as SEO, banner ads become obsolete.

2. Personalizing the user experience

This is the major breakthrough where AI can create a significant impact. The major concept of a marketer, in fact, the belief of a marketer is a customer is a king. When it comes to digital marketing content is the king. So, if the content marketing strategy is aligned with artificial intelligence it could show the ultimate impact. Based on data gathered such as customer interests, buying behavior and especially on customer search, customized content campaigns can be conducted.

Chatbots are another example of AI interference which is designed to interact with the customers. This would completely enhance the user experience. Traditional chatbox and text communication will soon give away to a multi-dimensional approach with sensory abilities such as voice and touch. It gives the complete virtual experience as talking to a real person with consciousness.

Augmented reality, will help a user to make an easy decision as they are able to perceive the product even before purchasing. This will regulate a quicker response from the customer and in turn generates the revenue.

3. Using image recognition to get maximum ROI

 Image recognition was confined only to identify the objects but with the emerging technology, AI can assist to get the complete information of an image. This can be used in various ways for various sectors.

For Banking Sector for making the fastest payment process and improve the customer security.

The social media outreach is more with the images. According to the research the world population shares around 4 billion images a day. Machine language software will look for images in social media and compare it to a large image library to draw relation. AI will help to align the marketing strategies in order to extract maximum Return on Investment.

Conclusion

 Finally, we can know much better than we ever did.  Artificial intelligence will bring marketers and customers closer in the coming years. There will be mutual benefits to customers in a better understanding of a product and marketers have a better understanding of consumers. Artificial Intelligence acts as a link between Customer and marketer.

With artificial intelligence as the connecting link between them, it would be interesting to see how digital marketing turns out in 2018. Predictive analysis will Optimize decision making and better sales-cycle. But this time both customers and brands would be on the winning side.

Let’s watch how marketers are going to use this Artificial Intelligence and multiply their revenue.

Instagram opened new IGTV platform for long-form video, making it possible for all users to upload hour-long video content that will live within the standalone app.

As we all know about IGTV the trending news and a part of a global community of a billion monthly actives on Instagram. As Kevin Systrom (CEO), launched Instagram’s new IGTV platform, offering up a variety of stats around video consumption on the platform.

Research says on Instagram, viewers are watching 70 percent more video than they did just last year. An entirely new category of video now exists, and it’s being made by creators. Teens may be watching less TV, but they’re watching more creators online. That makes Instagram one of the largest and most engaged audiences anywhere in the world, by making a clear pitch that it aims to be a formidable competitor to YouTube. The IGTV video content is optimized to fit how users watch video on their phones with full-screen vertical videos. Content will start playing as soon as a user clicks on the TV-shaped icon on Instagram or opens the IGTV app.

What announcement made by Instagram :

You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

There are no ads on IGTV right now, but the CEO did say that the video platform was obviously a reasonable place to offer advertising options.  According to the news report, some advertisers are already reporting they are shifting their Facebook ad to Instagram because of Facebook’s rising ad costs. The launch of IGTV offers the potential for an entirely new platform for Instagram ads something that only sparks more interest in Instagram from advertisers wanting more affordable ad options.

Instagram will also look to ways for creators to monetize their content an effort Facebook has been focused on for a while now.

The launch of IGTV is really exciting because it now means that Instagram covers all the bases. Influencers will be able to post photos and videos to their feed, make Stories that last for 24 hours, stream live videos and make these new 60 minute TV shows. It also means that influencers will no longer need to redirect their audiences to YouTube, they will be able to post all of their content in one place.

The IGTV platform within Instagram and standalone app began rolling out globally on Android and iOS, and, according to Instagram, it should be available to all users over the next coming few weeks.

The glimpse of content marketing, it’s inescapable as success comes down to engagement. Maybe you have a broody branding, products and a hard-working team, but if you’re not engaging your customers through content marketing tactics, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy somewhat will be missing with the audience.

Do you really want to know how successful content marketers engage themselves with day to day updates? 

Then let’s take a look at some of the top digital marketing blogs tips for engaging audiences with their facts and prospects.

Set Engagement Objectives

If you have a business goal of improving the customer experience, a key KPIs might be the rate of customer service issues that are handled—via different channels like social media, email and your website. Once you have outlined your engagement goals and objectives, as well as the metrics to monitor them, you can map those goals with your content marketing strategy.

Aligning content topics and general content goals with your engagement objectives will help to keep your content focused and reveal any gaps where there no content to support an objective.

Sharpen Your Social Sharing Tactics

Think beyond your own social media channels when it comes to social sharing, which means focusing on ways to encourage readers to share with their own audiences. Social Sharing is one of the most powerful ways to get your content shared across the social media. Tools like Canva it helps to make it easy to create images formatted for social media with text, images, and graphics.

Target Personas, Not Demographics

Lots of digital marketing blogs focus on a specific niche, but there are several reasons for the targeting of various personas.  They mostly, encourage engagement by allowing the content to speak to its audience with specialized language and a baseline understanding. To the reader, it translates as authority, and it’s much more engaging. The focus on marketing personas also helps organize the site’s menu structure.

Be a Storyteller

Few things are more engaging to an audience than a good story. There are different ways to be a storyteller, but the most important thing is to establish a connection with your audience. Most successful content marketers share enough about themselves or their brand so that their audience can relate. They use their own experiences to illustrate a point through storytelling.

Ask them to Engage

The more engaging your content is, the more people will have something to say about it, which leads to the converted into comment either on your blog or on social media. However, people are more likely to respond if they’re asked to do so. Give readers a nudge with a question at the end of your blogs that directly asks for their opinions.

Create Engaging Content Like the Pros

There’s no doubt that digital marketing blogs are valuable resources on many different levels: The content is useful, and the blog itself is a testament to the effectiveness of the strategies they talk about.

When people visit their favorite blog mostly, they don’t just pay attention to the content, they will look at the visuals, the placement of the share buttons and storyteller style. Most of all pay attention to how and why people get engage and ways to apply these tips to their own content marketing strategy.

If this blog really boosted you then do share your valuable comments below. Soon we’ll get back to you for more latest updates about Content Marketing.

In Instagram Business Page, Instagram ads are more resembling than Facebook ads. As Instagram ads are quickly evolving, businesses with more options like increases brand awareness and website visits.

Picture Ad

This picture ad format is the first ad in Instagram ads. Advertisers have the option to create sponsored posts featuring a product or service they offer. They also have the option to add calls to action that leads to the appropriate page on the different business’ website. These all include phrases such as “shop now”, “install now”, “sign up”, “learn more”, etc.

                     

Picture and Interactive Navigation Ad

If you want to get next level with your Instagram ads, try the picture and interactive navigation ad. This ad assimilate a tool that allows viewers to build their own personal product without leaving Instagram! For every category chosen, the advertisers are directed to a new Instagram page that includes information regarding the categories.

Multi-Photo Carousel Ads

With Instagram’s carousel ads, advertisers are able to showcase multiple photos within a single ad by including a link to the brand’s website/webpage. The creativity of displaying carousel ads lies in the advertiser’s hands. You can be “storyteller” with a sequence of photos, or simply display the product what you are advertising by using different shots.

30 Second Video Ads

To develop a “cinematic flavor”, Instagram has rolled out 30-second of video ads. Prior to this recent launch, ads were limited to the basic Instagram video length of 15 seconds. These ads allow advertisers to move audiences through visual inspiration.

       

Instagram Marquee

Recently launched by Instagram, a new tool called ‘Marquee’ that allows advertisers to drive mass awareness and reach within a short period of time. This will be the perfect for showcasing a new product or for any business that wants to address on current topics.

Aside from the above-mentioned Instagram ads formats, advertisers are now able to publish a photo and video advertisements in a landscape format. Instagram ads are effortlessly making their way into the paid social scene.

With a community of more than 500+ million users, advertisers from large, medium and small businesses globally have the ability to generate clicks to a website, increase mobile app installs, increase video views, as well as massive awareness.

Do share your valuable feedback in the comment box about different types of Instagram Ads. Soon we’ll get back with some more informative blogs trends on Instagram.

Happy Weekend!

Artificial Intelligence is a visual communication by machines. As Google wants AI to make more ads. This made the lives of galore in an easy way. As Adwords users have been getting emails telling them to expect new ads in their groups and if they don't disable them they will start showing after two weeks.

Random advertisements would not be helpful in gaining revenue if they are not related to what the customer needed. This is what Google has taken advantage of ads using Artificial Intelligence. Thus, Ads can be automatically generated with the help of searches and additional signals. In Google Adwords, users submit display ads in groups that share sets of common parameters such as keywords. This being made more variations of ads in a group for better performance but manually creating an ad variation is not an easy task.

Adwords Ads are going to be created by Artificial Intelligence

Google Adwords is an online advertising service where advertisers pay to display advertisements.This lets the users submit display ads that share sets of common parameters like keywords. To improve ads performance, a combination of human appraisal and machine learning is used to create a high-quality ad proposal. Relevant content from the user account is used to create ad suggestions which include existing ads, extensions, and landing page. Google also uses additional signals such as keywords and targeting in order to optimize the ad copies.

On April 29th, 2018 was a starting date when ad suggestions start appearing on the Adwords Recommendations page. These changes have been made clear to the advertisers through emails. However, confusions surrounded some changes because of some contrasting terms like you can manually apply or you can disable the ads but after two weeks it will automatically enable unless you manually remove them. Moreover, the terms also state that an email notification will be sent for each ad, but this still depends upon the configuration of your account.

Confusion For Adwords Advertiser

Unfortunately, this lucent idea has some loopholes. If keywords will determine the ads to be generated or are to be sponsored by a particular brand, this should be closely monitored to be able to satisfy not only the consumers but also the brands who will lay for the advertisements.

The idea of automatically generating ads using AI is definitely a good point for Google and is likely to increase its revenue in the long run. It might even be a good thing for the advertisers because they get a better chance to be advertised as often and be known. But as mentioned earlier, there is a greater chance of misleading keywords that might promote somebody else’s rather than them.

Conclusion

Artificial Intelligence is really a sensation and it is getting more better. More and more companies are investing in this technology in hope for a better revenue. However, there is an always a doubt whenever somebody uses it, Google for that matter soon it will going to introduce AI in this way. Once again, Google has proved that technology is the most powerful source of income.

Creation of Solid Link-Building Strategy.We all know about keywords and backlinks are two separate parts of SEO. However, these work best when used together to make a well-optimized and high-ranking website.

Link building remains one of the most important factors of SEO.Which means getting links from diverse domains is extremely important for SEO. In other words, seeing several sites promoting others page keeps Google happy. The more domains that link to you, the more endorsements Google sees and your site climbs the ranks, which makes Google happy and you too.

The Best Strategies For Successful Link Building

There are many effective link-building strategies which can help improve your site’s visibility.

If you want to get clever about link-building, then you should build up a database of websites that have linked to you in the past.

You should do this because these sites are probably already interested in your content. Therefore, they are more likely to be fans of the new content you produce. You can use tools like Google CSE and Ahrefs Site Explorer to easily compile a unique list of potential linkups.

Believe it or not, you can also use the link building strategies of your competitors to your advantage. Most of them are likely to be investing in link building and may have built lots of solid links already. But don’t worry, this just means they’ve done the hard work for you.

All you need to do is research to replicate their link profiles. It’s perfectly ethical, so why not be a bit resourceful?

How to use Keyword Research to Guide Your Link Building Strategy

Link-building strategies are a must. But to get ahead of the crowd you need to use everything in your armoury. Using keyword research to back up your strategy can make your site stronger and boost your ranking.

Keywords and backlinks go hand in hand with the pillars of SEO.

We should always consider about keywords and link building work together before content is published. When content is strategic, you will successfully secure links and expand keyword ranking. Remember, you can’t rank for absolutely everything. One well-utilized keyword is as valuable as fifty that are out of your reach.

Let’s take a look at how to effectively carry out keyword research.

Analyze your Website for Keyword Opportunities

The best way to start is to perform an audit of your site. This will identify the best ranking opportunities for your site. This can be carried out by analyzing existing content and seeing how it could be improved or recycled into new content. In your audit, your goal should be to identify the underlying themes and keywords which will allow improvement. Once you figure this out, you can target these keywords by creating blog posts and pages that are focused on the theme and intent.

Analyze Competition Sites which are already Ranking for the Keywords.

Competitors are taking a vital step towards Ranking for the Keywords. By examining your competitor’s pages you can see what they are doing to rank the keywords that you are targeting.If Google is providing you with snippets or images for your relevant keyword, take this as an indication. Search results show you what searchers are looking for. This will tell you what content you should be creating. A crucial mistake that even SEO experts make is ignoring domain authority. Try to figure out what is driving successful ranking in your unique competitor pages. Take a close look at the pages that are ranking for the keywords you want to use.

For Creating Better Result Generating Content

Take your research to your next content brainstorming session and incorporate it into your plan. Do it the same as your competitors do, but in a better way. At this point, you need to start implementing your link building strategy. This can be done by analyzing competition’s linked pages.

If you follow these tips, you have a strategic plan for your content that serves user intent for specific search terms.If you do implement these two tactics in your link building strategy your page will start ranking well and it will bring more relevant traffic.

 

The old tradition and their old ways of thinking. But trends keeps on changing with their sorting. As Google stopped supporting last click attribution. This means ads will have to opt for other attribution models available in Google.

This blog will talk about some general commentary on attribution as well as an overview of the different models available in Google AdWords.

What is an attribution model?

According to Google,

    “An attribution model is a rule or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.”

Currently, the default in Google AdWords is last-click attribution. Last-click attribution gives the click just before the conversion of the attribution credit.Every business has different marketing objectives so tailoring attribution models to those specific goals just make sense.

Generic factors on Attribution

Changing attribution models doesn’t change actual account performance, just your perception of it based on changes to what “counts” as a full or partial conversion. A new attribution model won’t sludge the account.

Thus, data-driven attribution model, the account default. It will be leading to the advertiser to opt into other attribution models. This is similar to how Google automatically opts you into ads that rotate for clicks, users searching in, around, about, etc.

There ‘s always a second way of thinking how to opt for attribution in Google AdWords.

Google Analytics gives different weight and credit to different channels like paid search, paid social, email marketing and direct channels.

It’s interesting that Google’s new attribution technology may now be seamlessly baked into Google Analytics (GA). We have to pick out a model, rather than have a separate tool.

The Power of Five attribution models

Some different attribution models that you can choose from in AdWords.

• Position-based model- Acquiring 40% credit is assigned to each the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.As of now we never heard of anyone using this model, but if they did, they’d be looking to move some credit away from the last click, but not give too much credit to repetitive searching in the middle research phase, in cases where consumers really dithered but would never have done so, perhaps, without the power of that very first interaction. This model is actually very clever.
• Linear model - Every touch point that contributed to the conversion gets the same score. The first click gets the same amount of credit as the last click. Google seems to apply for very partial credit in some cases, as little as 0.1 of a conversion. Does this mean there were potentially ten interactions by that user? Or does Google apply some weighting, even with the linear model? Google’s documentation on this isn’t extensive. This model is useful for any company that wants to sprinkle as much credit as possible around to any keyword that had a role in the user’s consideration process towards a conversion, so they can reduce the number of uninformative “zeroes” in the conversion stats. This can be especially important when we’re dealing with highly relevant, but low volume, long-tail phrases.
• Time decay model - The touchpoints closest in time to the sale or conversion get most of the credit. The keywords consumers interacted with within a few hours of conversion would get the largest weighting. This model is the most similar to last-click and would be considered the most “conservative” change to an existing account. This is an excellent option if you want the same type of attribution that you’re getting currently with a last-click attribution account.
• First-click model- An effort of 100% of the credit is given to the first touch point. This is generally used for when companies are looking for growth and focuses on new user/customer acquisition. An example of this would be a company whose goal was to introduce their offering to new prospects so they can remarket to them or place them on an email list and sell them from there.
• Data-driven attribution model- Data-driven attribution is a black box out of all of the attribution models. It analyzes various data points to determine what the specific weighting should be when a conversion occurs. It redistributes credit in favor of converting ads and associated keywords, and groups, and campaigns.

Note: Try to measure up to these type of attribution. If in case you need more help in understanding this topic then please feel free to resolve your queries thru comments.

Facebook's changes its News Feed, just take it, easy dude! No Need to Panic. According to research - Columnist Rachel Lindteigen says that there are many ways to shares or expand the reach of your content in an effective manner.

If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the likely impact it will have on organic reach for that channel.

What is the latest Facebook algorithm update?

This latest algorithm update reduces the number of posts from business pages, publishers and news sites in a user’s news feed. Instead, content that is sparking engagement and conversation from people’s Facebook connections will be prioritized.

Why the algorithm update?

The change is intended to clean up the News Feed. Facebook wants to return to its original mission to help people connect. In many ways, it’s similar to the way Google Panda and Google Penguin worked to clean up the search results. And we’re going to find this latest update to be positive. Like Panda and Penguin, it’s going to force businesses to produce better content, and more importantly, engage with their fans and followers.

Facebook is a business, and if its users don’t enjoy the time they spend on the site, they’re going to go somewhere else. And if users aren’t on the platform, it’s not as alluring to advertisers. So, to protect its business, Facebook is making changes to provide a better user experience.

Is this sound like Google Panda and Penguin?

The Panda and Penguin updates from Google primate in the era of content marketing. It was no longer enough to buy a bunch of links and write up a bit of crummy content. You had to have a strategy and provide content your audience was interested in, go deep into your content and help your users. Google rewarded sites that focused on content. And same results it’ll be going to see on Facebook.

Is it the end of Facebook for businesses? Nah!

We all know some have already been dubbed this update. But Facebook hasn’t said they’ll stop showing your business page’s content. They’ve said they’re focusing on content that inspires meaningful conversations and engages users. Facebook told us if you’re publishing content that’s getting no engagement, it’s not going to be shown and won’t work. Let’s face it if you’re distributing content today that’s not getting any engagement, then the strategy wasn’t working anyway.

What’s going to work for business pages on Facebook?

Content creators are going to have to think more about their audience and what needs they have. The days of sharing every blog post or special offer on Facebook are over. Your organic reach will be limited unless you focus on creating engagement with your audience.

What should be the Facebook strategy follows?

• Think strategically to expand your reach
• Know your audience
• Understand audiences needs
• Use informative information to shape your strategy
• Take organic performance up a notch

If you haven’t incorporated video yet, it’s past time. A video is a format that converts the most on social media channels right now. Facebook, in particular, is favoring live video in its algorithm. In a survey, we’ve seen 30 percent to 50 percent increment in reach for live video vs. prerecorded and edited video.

Stay strategic and focus on Facebook audiences, and with your business page to exist with this algorithm update.