Category: <span>Business advice</span>

SEO can be complicated in many cases, as many ranking factors are involved in generating strong organic search results. In this, we just want to simplify few things and outline the main areas which should be focusing on with SEO. Really, when it comes down to it, SEO is actually pretty simple at a strategic […]

Online Reputation Management (ORM) Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness. If you are a business owner, I’m sure you know that […]

The vast majority of online content creators fund and their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging the people, and they want to see and interact with it. But the reality is that they are far from people meeting, annoying, disturbing ads […]

Ideas For re-inventing your Next Retargeting Ad Campaign Retargeting, also known as remarketing, is a form of online advertising which helps you to keep your brand in front of bounced traffic. It is a cookie-based technology that uses a simple Javascript code to anonymously ‘follow’ the audience all over the Web. Retargeting campaigns are just like showing ads to […]

 Nurturing Techniques To Raise Your B2B Lead Conversion Rates The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate. Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the […]

How To Plan A Successful SEO Friendly Mobile Marketing Strategy? Today there are 3 billion Smartphone subscriptions globally and access online content through their phones. There are a lot of scopes for marketers to make use of this piece of data, in their mobile marketing strategy. As mobile SEO is just not enough you need […]

Importance of Link Building In Search Engine Optimization (SEO). Link building is one major aspect of search engine optimization that you ought to know the benefits of Link Building for your website. Link building is the process of getting links to your site. Most webmasters feel that writing quality articles will help them in getting […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]