Blockchain and Artificial Intelligence are two major technologies that regulate the pace of innovation and introduce a radical shift in every industry.

Blockchain brings the major transformation in the financial sector. In fact, the companies are going for a test approach especially the banking sectors towards the blockchain technology.

If we compare the other centralized technologies blockchain makes the work safer, smoother and transparent. While there is much impact on the financial sector but blockchain can also play an important role in the development of Artificial Intelligence (AI). In general, every technical aspect has its own degree of complexity as well as business implications but the combined use of the two may be able to create the entire technological and human paradigm from scratch.

Depending on who can access and verify the information stored on it, there are many potential ways to use a blockchain, apparently, there are varying levels of security and transparency. Ultimately, it is a way of recording data, transactions, and information in a more decentralized way. AI or machine learning, on the other hand, operates on a centralized, closed system, accomplish its task.

Decisions made by AI algorithms are increasing. Those results are being utilized, and they are still being audited by humans to ensure the accuracy of those decisions. That verifies the efficiency of ongoing machine learning. This is a tedious task, as enormous amounts of data are fed into AI algorithms. Sifting through each decision point becomes complex.

Here the auditing process becomes greatly simplified by recording each of these points on the blockchain, making it more secure and easier to assess. The complete and transparent view of the decision-making process of AI technology is an important step in validating AI’s usefulness. This can be safely stored on the blockchain, yet still accessed by AI decision-making processes as necessary.

Read more about: AN UNSTOPPABLE SUCCESS OF AI TOOLS

Let’s check out an example of the Healthcare Industry: There is a mutual understanding, where technology includes safely storing medical records and checking them against current best practices to make the most accurate diagnoses and treatment plans possible. It reduces a lot of human work.

When comes to the part of the entertainment, machine learning will help in suggesting the next best enjoyable video to be watched. With the help of blockchain, our preferences and viewing history can be kept safe. Work is made easier and convenient with artificial intelligence algorithms.

Combined abilities of blockchain and AI will allow maximizing benefits. The possibilities are endless with the recently developed innovations of AI and Blockchain.

Over the last few years, we have seen successful retro of digital marketing. It has started infusing in almost every industry. While it was possible earlier to do things without digital marketing and go for more traditional methods, today, however, healthcare digital marketing are crucial.

Why there is a Joining Hands between Healthcare and Digital Marketing?

The main reason is a huge number of people are not only becoming active online but are also looking for solutions to their problems online. This being the case, healthcare industry cannot or in fact should not neglect digital marketing. It is safe to assume that digital marketing combined with healthcare has a pool of opportunities in it.

Some things related to healthcare industry should know about digital marketing

Digital marketing includes mobile marketing, content marketing, search engine marketing, social media marketing, and more. Since digital marketing is an inexpensive as well as an effective way of marketing when compared to traditional methods, healthcare industry cannot miss out on digital marketing.

How Digital Marketing Affects Healthcare Industry?

Social Engine Marketing: Businesses that employ search engine marketing along with search engine optimization and ad campaigns gain higher visibility than those who don’t.

Social Media Marketing-

People are active on social media is equivalent to the marketing. This type of marketing plays a huge role in the healthcare industry. If many people around you, recommend any doctor, you are more likely to consult that doctor.

Statistics of Digital Marketing in Healthcare

Over 39.8% of consumers say that information found through social media affects the way they deal with their health. The professionals in the healthcare industry have an obligation to create educational content that could be shared across social media that will help consumers about health-related issues. Others’ opinions are often trusted but aren’t always accurate sources of insights especially when you are dealing with such a sensitive cases like health.

People in the age group of 18 to 24-year-olds are more than 2 times likely than 45 to 54 year olds to discuss health-related things on social media. This show that 18-24 year olds adopt social media and new forms of communication easily which makes it important for healthcare professionals to join in on these conversations.

On social media, a network of millennial is a group of people that is well trusted online which gives an opportunity to connect with them as healthcare professional in an authentic and new way.

20% of owners of a smartphone have at least one health app on their phone. The most popular types are weight, diet, and exercise apps.

This figure points out to the need for your healthcare organization to look into the possibly launching a health related app focused on your specialty. This shows that digital marketing strategy for healthcare should have a strong mobile focus no matter what their industry size is.

According to a recent study, patients are more comfortable with their providers seeking advice from online communities to better treat their problems. This shows that a lot of people are comfortable in perceiving the Internet to be beneficial for the exchange of relevant information even about their health.

This shows the importance of social media and other applications which helps in professional development for healthcare workers from networks such as LinkedIn, Twitter, and Facebook. This is unquestionably an important factor of digital marketing for healthcare.

This statistic illustrates that social media can drive both negative and positive doorway which makes it an important channel for organizations and individual in the healthcare industry to focus on in order to attract as well as retain patients.

In the constantly evolving digital space, social media has undoubtedly become the nuclear weapon of mass coaxing. Social media analyses huge number of people with tremendous levels of information, the places they go, the people they talk to, their connection, and activities they are interested in. Newly, social media began to decamp with the healthcare vertical, successfully capturing the elements of marketing with the social media which has been adept in. This act has caught the attention of a vast pool of healthcare businesses which are on a constant rustle to tap its potential, trying to deploy a team internally to manage the same.

Some social media tips listed below will help healthcare businesses, acting as a scope to claim the treasure of maximum potential in healthcare marketing.

Deploy medication

Responsibility of social media team with the members who have a good knowledge about social media and its tools. Pick people who are internet acuity and are excited about the using social media in the healthcare domain, to benefit your business. Through time, this will be the medication that will determine your existence in the digital universe.

Shake your vehicle out of the garage, or else don’t wait for an ambulance

Many people believe that social media is a temporary trend, but the fact is that it has pulled the footbrakes for the next decade. Active with the presence in social media, less chances it will face to bid and wait for an ambulance to rescue it.

Fill the preoperative form

Establish a social media policy that will protect your business against security and privacy openings. Mandate the policy and educate all your staff regarding the same through training and outreach programs. This is to make sure that all your staffs are able to fully comprehend and carry out the policy.

Formulate an antidote

Customers are the antidote to cleanse your business through social media. Follow them, listen to what they are talking about your products/services, and your business as a brand. Monitor your competition on social media and listen to what they are saying about themselves. This will make you alter your communication to your customers, in a more effective manner.

Trial your medicine

You don’t have to prime an elaborate social media plan in the start. Remember that social media is a medicine which is potentially going to improve your business. So test the medicine by starting small and monitoring the outcomes. Based on the results, ask what your business should be doing to maximize the outcomes by leveraging social media to accomplish your key healthcare goals.

It’s no secret that the healthcare industry tends to pause behind with the other industries. However, HIPAA (1996) compliance regulations that dictate how patient information is used and stored and FDA limits that put a microscope on how many healthcare organizations market their products, it can be scary to adapt to changing marketing trends in such a heavily regulated industry. Reaching and engaging todays - patients and physicians means digital marketing is no longer optional for hospitals/ practices, insurance providers, pharmaceutical companies, medical device industrialists or other organizations in the healthcare space.

According to a recent study in the year 2013, the healthcare industry, 85.8% of clinicians used smartphones in their daily office activities – an increase of 9% from the previous year. Moreover, 54% of clinicians used tablets at work in 2013, up from 36% in 2012. Likewise, according to the Survey, 82% of physicians use general browsers, such as Google and Yahoo!, in the diagnosis, treatment and ongoing care of patients.

In addition, patients are using the interest to find and engage with healthcare organizations as well. According to a Google study, 83.9% of patients use both online and offline sources for hospital research. Likewise, search drives nearly 3x as many visitors to hospital sites compared to non-search visitors, and 44% of patients who research hospitals on a mobile device scheduled an appointment.

If you’re in the healthcare industry and are looking to achieve results in digital marketing, here are three key elements that should be part of your digital strategy.

• A Responsive Website

According to the Google study, about one-third of patients use mobile devices or tablets on a daily basis for research to book appointments. Physicians routinely use them in-office to help their patients learn about procedures and medications, as well as to instantly access information, no matter their location. With the ever-increasing rate of mobile web usage compared to desktop usage, healthcare organizations should consider the benefits of transitioning to a responsive website design. A responsive site is designed to adapt to the screen size of the device it is viewed on. Although developing a responsive site requires more effort at the beginning, it eliminates the need for a separate mobile site and offers a cohesive digital experience for your audience ensuring consistency on a wide range of devices, including computers, tablets and smartphones.

• Search Engine Optimization

Consumers who are using the web to find medical and health-related information, it is crucial that your organization develops a search engine optimization (SEO) strategy that allows you to be found when a potential customer conducts an online search. In this industry, there is high competition for search traffic. For example, if a nearby hospital has a more effective SEO strategy than yours, it will appear higher in organic search results than yours. Through a highly targeted SEO strategy, you can increase your search engine ranking and overall web presence. Research keywords to find the ones that patients, physicians and healthcare professionals might be using to search for your organization or services like yours. There are quite a few keyword tools out there that can help you determine the competition surrounding key healthcare industry catchwords. Choose a relevant keyword for each of your website’s pages, as well as landing pages, social and blog posts and any other content your organization creates and publishes.

• Content Marketing

It is impossible to build a successful SEO strategy without the right content. To succeed in today’s developing healthcare industry, you need to constantly produce new content that not only gets them found but also enables them to capture leads. From blog posts to social media updates, videos, webinars and more, you need to publish content that will get you found online using the same search engines and social media channels that your target audience uses to learn about the healthcare services and products they use. This will improve your SERs and drive new traffic to your website.  When content is shaped correctly, it captures people’s attention and holds their interest, and successfully prompts them to take a desired action, such as clicking on a button, picking up the phone to call your hospitals.

By implementing these three keys to digital marketing in healthcare, you’ll be ready to outstrip the competition online.

When someone needs help or extra services after a hospital termination, there is a reason as to why a patient is discharged to home, inpatient rehabilitation facility, or long-term acute care hospital. It may be a choice based on convenience to the patient's home, what the patient is familiar with, or just the hospital discharge planner's or other clinician's preferences.

Acute care is often split from the rest of the health care system, which can result in poor coordination of care, higher than normal re-admission rates, and finest patient outcomes. One-in-five patients are admitted to acute care after being discharged from the hospital (about 7.8 million patients annually). On average, 23 percent of patients end up back at the hospital within a one month. Moreover, in acute care services 73 percent of Medicare spending variation.

For years, there was often no real incentive for hospitals to direct patients to the highest quality, most appropriate acute care facility, coordinate care, or continue to track the patient. Some hospitals have a financial reason to care about what happens to their patients after leaving the hospital and should be paying close attention to the acute care.

Our conversations with key acute care stakeholders revealed that there is great potential for innovation in acute care. Directing patients to receive care at home with an aid or to a high-quality acute care facility, for either a short, intentional visit at a lower cost setting than the hospital or for a longer-term rehabilitation stay, could improve patient outcomes and reduce costs. The key is figuring out how a health system responsible for the outcomes of a patient can steer that patient to the best option for them.

Sightsaw of two different ways of health systems which can work with acute care backers.

• Individual: For health systems is to buy or build acute care services. By owning, health systems can control the quality of care for their patients, integrate the information from electronic health record (EHR) systems, and better manage care from a population health perspective. This, however, may not make sense for many health systems. Additionally, many acute care facilities which have very narrow margins or are not performing well. This may pose a risk to well-established, large health systems.
• Acquaintance: Relationships can take different forms, such as joint ventures, leasing beds, and/or preferred referral networks. This could mean identifying the high performers with quality care, patient satisfaction, and low readmissions and developing relationships with them that encourage accountability and high-quality outcomes. Many established partnerships use their relationship as a platform to focus on quality initiatives for acute care.

While building the systems to capture this data may take time and the industry is just in the first stage of reconfiguring acute care, some of the aspirants said that even small, simple changes such as getting the health systems on the phone with the admitting acute care facility to discuss what the patient needs in the next two to 12 hours have huge potential for improving quality and keeping patients from being readmitted to the hospital.

In the current environment, financial incentives often are cock-eyed, cost controls can be inadequate, and outcomes and patient experience can suffer. But we are moving to a new world of value-based care, and under new payment models health systems may need to take a hard look at their post-acute care strategies. That's a challenge before all stakeholders – how to construct the necessary bridges and communication networks from the disparate health care islands. Patients depend on guidance from their doctors, hospitals, and health plans to make the right choices in a process that can be lengthy and frustrating. Health systems may need to be better at drafting horizontal networks that don't leave patients and each other stuck on their own island.