Industry titans with big budgets which allow us to see the technology in action and to review their ROI. Here are some of the trends making an impact on hotel marketing.

Virtual Reality

Some hoteliers might lay off VR as a fad that will run its progress with tech weeds. But its assault into the mainstream market as just started getting it. The vastly advertised Oculus Rift, Samsung’s Gear VR, HTC Live, and other VR devices will bring the marketplace for an entirely innovative medium of online advertising, and it will integrate into the video channels, popular social media platforms, and even messaging platforms.

Wearable Technology

Wearable technology, changing the marketing landscape, literally delivering promotions into the hands of the consumer, through which they can plan all aspects of their trip.

Quick Marketing

As its name implies, “quick” shareability on such apps as Snapchat, Periscope, and Meerkat, where posts and photos are visible for very limited amounts of time. This is why because it increases brand awareness to increase excitement for a specific event, promotion, or service. It can be used to “offer now” or such any discounted coupons for the services which are available only within a short gap of time. Temporary Marketing wishes with the online consumers to engage them, easier and more efficient way.

Video Marketing

Video marketing, and even live video streaming via channels are in the hot trend that will continue to be even more so. If a picture is worth a thousand words, then videos are worth a trillion. On websites, videos translate to lower bounce rates, greater engagement and can showcase your hotel in multiple scenarios. Social media platforms, such as Facebook, Instagram, and YouTube, already offer effective video advertising. Google is looking into incorporating video ads in search results as video marketing can tell a story that resonates and allows for more out-of-the-box, immersive engagement, beyond the look how amazing are the rooms/grounds/locations scenario. For instance, you might promote your hotels by showing your chef creating his signature dish or the arrival experience from a guest’s POV.

Marketing Analytics

Market data is crucial in branding and attracting travelers to the hotel, and an increasing number of analytics tools will help to track both performance and engagement on digital and social media platforms. Marketing analytics outlays interpret and utilize the huge pool of information and content by creating an online presence for the consumers.

Social Media Advertising

The largest hotel marketing development is social media advertising. Social channels like Instagram, Twitter, Facebook-- they are ad-supported media which allow hotels to slight social media users into highly niche audiences for various campaigns.

Influencer Marketing

Influencer marketing is the strategy of inviting bloggers, Instagrammers, and podcasters with a massive and faithful social media for following and to promote the hotel. It is very powerful for a far-reaching method of connection. This is especially effective with a tech-savvy, digitally connected demographic. These industries mostly utilizing a 3Cs strategy, focusing on content, community, and commerce, while creating a strong content, and a particularly targeting YouTube marketing. They engaged YouTube viewers for featuring them in videos for promoting the benefits of booking the hotel rooms directly.

The future of hotel marketing is continuing to move a mile. While some of these trends are still in their beginning with, virtual reality, wearable technology, quick marketing, and live video streaming, you can count the marketing analytics, social media advertising, influencer marketing, and video marketing as essential elements for the hotel marketing strategy. By 2018, we’ll see a new collection of game-changing trends.

Success in the hospitality industry demands an innovative approach with cutting-edge decision-making skills for developing effective marketing strategies. Creating a marketing plan for this industry, involves P4– Place, Product, Price, and Positioning, ensuring a consistent marketing and advertising strategy. The Digital Marketing Riots have created a buzz in the hospitality industry with a complete transformation including lodging, dining, food and entertaining habits.

DM Determinations for Hospitality Industry- Digital marketing strategies for driving traffic and higher ROI.

Search Engine Optimization

For Hotel and Tourism industries, a professional SEO service is a must. The foundation of On-page activities involves page titles, headings, meta tags whereas Off-page activities involve blogs, business / local listings, directory submission and social media.

PPC Marketing

Pay-per-Click marketing, also known as Paid Search Marketing helps to display your hotel/restaurant ad on the top of the search engine result page. A well-planned and executed PPC advertising campaign help to achieve the online hotel marketing goals, tracking conversion rate, monitoring your online competitors and better ROI.

Social Marketing

Identify the potential customers and become a trustworthy source of information through multi-channel campaigns (Facebook, Twitter, LinkedIn, YouTube and Google+). Facebook provides us with powerful insights to measure the social marketing performance more. Ensuring that the hospitality industry has an optimized Facebook presence is essential to target new social guest.

Content Marketing

Create unique and relevant content to attract and engage the niche audience with different forms of content including articles, blogs, press release, newsletters, white papers, and social media post. Develop a content calendar to schedule activities, defining your business objective. An effective content marketing plan will help to stay one step ahead of the crowd.

Video Marketing

Visual content help to improve the user experience. Free video hosting sites such as YouTube, Vevo, Vimeo and Flickr, which helps to post short recordings of your restaurants/hotels with a variety of food and beverages to engage customer’s attention. Sharing video is a great platform to demonstrate your expertise. Remember to include a call-to-action for customers to get in touch with you.

Email Marketing

Create a cross-channel brand promotion through an Email campaign, communicating with the end-clients. Email Newsletter with short subject lines has the highest open rate as compared to the conventional approach. Ensure that the email newsletter contains click through to your website and offer a clear incentive to subscribe, which limits the chance of your newsletter getting deleted.

Mobile Ads

Mobile Ads is a latest and innovative technique for Smartphone users to improve online presence. Create a mobile app listing all the features and services for customers to choose from. Mobile hotel website page enables customers to make their booking effortlessly.

Remarketing Targeting

One of the most important aspects of digital marketing. It’s a unique hotel marketing strategy to encourage online customers to visit again and make their booking. Retargeting service for hotel marketers’ help to generate leads on their service page. Remarketing is a low-risk display option, boosting brand searches and site engagement.

Mobile Hotel Marketing

The hoteliers need to focus on two major aspects- how to promote their brand through a mobile platform and how to connect with the potential audience through smartphones and tablets. It’s evident that Mobile Hotel Internet marketing plays an integral part in driving traffic and leads to your website.

Hotel Web Marketing

Online web hotel marketing presence is vital for the hospitality industry to gains a substantial percentage of its bookings. Create an online advertisement with the simple hotel management budget target the online customers.

Hotel Internet Marketing is an innovative methodology to stay on top of the search engine result page, leaving behind the traditional approach. The Bottom Line is to formulate a well-calculated hotel internet marketing strategy to generate successful online booking for customers across the globe.

However, the hospitality industry is a competitive marketplace which deals with tangible products (food & beverages) and intangible products (hospitality and tourism). Proper implication and execution can lead to the success of any hospitality and tourism product, organization and tourist destination. Perfect integration of web, social and mobile promotion activities with pro-active follow-through can deliver quick and cost-effective results, targeting the potential audience.

IT has taken over the hospitality sector to deliver new software, apps, and marketing platforms, as far as hospitality industry is concerned. But according to the industry, the most important cutting edge technology, for further marketing efforts and sales is the Digital Marketing trends for hospitality industry.

Video Marketing

If your business does not have a video yet, then it is time to create a video marketing strategy. To start with, you can create a content calendar and keep track of different ideas/topics for video. The videos that you create should be relevant for that month and season. Once the topics and ideas for videos are ready, it is time to design a marketing strategy. While designing the strategy, decide where you would like to share your videos as the more channels you share them on, the more exposure it will get.

Social Media Advertising          

Social media advertising is a known standard and an extremely influential concept that is beginning to hit its stride. A viewpoint, about social media advertising which has a magnificent potential for targeting and localizing marketing. A hotel’s activity on social media decides the success of your search engine optimization. Google tends to favor only those social media accounts, which post and interact with their audience on different channels regularly. Not only the frequency of posting but also the quality of posts is important. It is essential to evolve your strategies with ever-changing algorithms of Google.

Virtual Reality

Virtual Reality or VR is a technology, which is here to stay. If you think that it has no relevance to the hospitality industry, then you are wrong. With devices like Samsung VR, Oculus Rift, and HTC Vive proudly leading the charge, the VR arena just made a successful start. Soon, we will be looking at a customer trend that gives people a chance to visit and tour your entire hotel in full virtual reality, before he/she makes a booking. This might take a while, but those who start implementing this trend right now will have a huge advantage in upcoming years.

Influencer Marketing

Influencer marketing is very important for the hospitality industry. It is a strategy of inviting podcasters, bloggers, Instagrammers, and video bloggers with a huge and dedicated social media following in order to promote your business. It is considered to be a powerful and influential method of connection.

Deeper Analytics

The hospitality industry might up its collective marketing analytics spending this year. There is a great amount of customer data ready to be tapped into, which can efficiently allow fool-proof blueprints creation for stellar performance. From website to social media engagement and from demographic behavior for the competitor performance, the more that occurs online, the more you know about each targeted customer.

It is very much clear that the future of hotel marketing is continuing to move very fast. While a few of the trends mentioned above are still in their early years.

Online visibility created a vast market for digital marketing in Hospitality industry

Digital marketing trends in the hospitality industry become more familiar. Given the rapid pace of developments, technology has never been more accessible and available. However, industry leaders want to know how exactly they capitalizing on the trends, in order to further sales and marketing efforts. As 2017 digital marketing trends for the hospitality industry are likely to be the new industry standards.        

ENDORSEMENT BY THE INDUSTRY

90% of the Hospitality industry agree that investing in technology helps in increasing sales, making more productive, and giving them a competitive edge. This industry also makes concerted efforts to adopt mobile payment systems. This statistics system shows something to the hospitality industry which cannot be ignored.

SELL A VISUAL CONTENT

Content marketing is the most important aspect of digital marketing, the type of content consumers expect will change. Visual content is a major part of the changing trends.  Using visuals should still be a priority to any business in the hospitality trade. Visual content is more than 60 times liked and shared on social media than any other types of content. 40% of marketers believe that visual marketing is the most important form of content for their business.

FRIENDLY SOCIABLE

Most of the folks are influenced by reviews and online comments. So having a social media strategy is important for the restaurant, cafe or bar. We will see more of the social aspect as a way of interacting with a network of customers, rather than simply a place to post information. Allowing your brand to be seen by more new and existing customers to develop effective ways of creating and nurturing relationships with customers. Empower fans and ambassadors who will share your brand with friends and present you in a positive light to tap into the buzz about your business. In other words, you get to engage with people talking and sharing about what you do.

ENGAGE AUDIENCE LOOKS UP

Some marketing looks to set a powerful and influential method of connection with brands. Employs with a strong following on social media sites helps to promote them. 95% of those who used marketing believe the tactic to be effective by creating authentic content about their brand to drive engagement through traffic to their websites or with landing pages. Tools like Google, or Buzzsumo they create influencer lists around their areas of expertise, to share messages and promotion tactics to resonate with them. Create a memorable profile to develop real relationships with the viewers.

DISCOVER VIRTUAL REALITY

Virtual Reality is a trend that offers a huge opportunity when marketing the hospitality industry. It determines the product attributes, features and functionality to enable customers to walk into a real life restaurant or cafe and view a selection of equipment tailored with a start-up. Making use of commercial opportunities it helps consumers to make informed about the choices so they’ll be happier with their purchases. This show how a product can fit into an aspirational lifestyle.

BE AN ADOPTER OF WEARABLES

Wearable technology has just begun scratching the surface with the enormous opportunities it can offer, by presenting a powerful marketing platform in the hospitality sector. For cafe’s, pubs and restaurants, the use of tablets for wait staff aren't very practical especially in high-profile or high-volume outlets, where their role is centered on receiving and delivering orders. The smart watch instead could provide a distinct advantage and displaying orders and notifications that busy wait staff and bartenders would notice and respond to, without having to handle a tablet or mobile phone.

These developments are relevant to digital marketing as it is noted that currently, 19% of internet users own a smart watch. While the number may be relatively small, Business Insider predicts the smart watch category will grow at a compound annual rate of 41% over the next five years.

Pubs, restaurants, and cafes could benefit greatly by using wearable technology on their site. You could record guest data to see which demographics gravitate towards your property and which parts of your property guests tend to use during different times of the day. Website metrics and campaign effectiveness can also be measured.

VIDEOS ARE STORYTELLING-TYPE CREATIONS

This trend already started in the hospitality industry, with cafes, hotels, restaurants etc. Video marketing has been around for a while but looks likely to increase. At present around most of the online marketing campaigns are using videos. There were over 5 million videos uploaded directly to Facebook, generating over 195 billion views. YouTube mobile video consumption increases by 100% which represent 90% of all internet traffic. Social video will continue to be a key trend in 2017. As these are becoming faster, constantly evolving and one of the biggest challenges in the industry.

BE RESPONSIVE

Smartphone users conducting restaurant searches by their website traffic which happens on smartphones as much as an increase in conversion rates. Google views mobile-friendly websites as one of its search friendly requirements for higher search rankings. Apart from responsive sites, mobile payment platforms are also set to be used more frequently, which only highlights the need for a mobile-first strategy with regards to the web presence.

To operate best on a mobile device, the site has more features to utilize and made easy to update the loading page speed optimal. People even access their mobile devices on slower connections than laptops or desktops. Ensure that the website constantly has their finger on the pulse of ever-changing trends. A dated website implies a date venue. Make it easy to accept orders or reservations and use of email marketing. Booking and navigation on the site should be easy and user-friendly. Ensure it is search engines including Google which are constantly evolving to ensure the current requirements to focus on the business.

USE INTENSE ANALYTICS

The hospitality industry increases its collective marketing analytics spending by 80% for the year 2017. The main reason for such a massive growth in this trend is the presence of a large amount of easily accessible consumer data which can effectively use by restaurants to optimize their efficiency and increase profits. The best techniques to the web a software service that allows restaurants to track complex metrics like sales trends, employee overtime, and food orders.