Instagram is now looking to become a full-fledged communication platform as it will have a video calling feature in the near future. Instagram is planning to debut a video calling feature and internally it is working on the development of the same.

The video calling should start by tapping on the camera icon, that is seen on the Instagram Direct chat. As of now, there is no more knowledge on exactly what other features this video calling feature will have. You might soon be able to make video calls to friends via Instagram, putting the photo-sharing network in competition with Facebook Messenger and WhatsApp.

According to information leaked by WABetaInfo, the new feature is currently in development and won't be released for a few months. Once it's rolled out, you'll be able to start a video call with any Instagram user who's accepted an active chat invitation. The feature is expected to be released for both iOS and Android.

Instagram is yet to make this option official since it is only in the testing phase. And while it is in the testing phase, it must be noted that the typewriter font makes the text very small which also lets you type more. Maybe it can work upon the size of the text option depending on the font of the text.

So, we can just hope that feature becomes a reality over the coming months. What's your opinion about this? Else will it become more cluttered? Do comments below.

WhatsApp has finally launched its long-awaited app for small businesses across the world, ‘WhatsApp Business’. This new app is aiming to separate the personal and the business lives of people who had long wished to separate their business conversations from the personal ones on WhatsApp.

WhatsApp Business highlighting how small business owners use WhatsApp to connect with their customers and other business partners.

The new features include ‘Business Profiles’, ‘Messaging Tools’, ‘Messaging Statistics’, ‘WhatsApp Web’ and ‘Account Type’.

Business Profiles- It will help customers to get additional information such as the email or the store address, website or any extra description of the business.

Messaging Tools - It allows business owners to set quick replies to ensure that they can quickly send answers to FAQs in addition to greeting messages that introduce customers to their business or custom away messages when the owners are busy or during off hours.

Messaging Statistics-  It will provide business owners with a simple metric about the number of messages that were read so that they can tweak the content of quick replies or their strategy of contacting their customers.

WhatsApp Web-  In this the regular web interface of ‘WhatsApp Business’ allowing owners to send or receive messages using a desktop.

Account Type- One of the most important parts here is the fact that business owners can list themselves as businesses after installing the app to ensure that the customers contacting them know that they are business owners. WhatsApp pointed out that over the time business accounts will get ‘confirmed accounts’ after it is confirmed that the operator of the WhatsApp Business account is using the same number as the actual business contact number.

The company clarified that normal users can continue to use WhatsApp without change and there is no need to download anything new. Users have full control on the messages that they receive as they can block any number including the messages coming from a business account. Users can also report the messages from Business accounts as spam.

As research says, 80 percent of small business in India and Brazil stated that WhatsApp Business App helps them to get in touch with their customers, as well as grow their business. This app is gradually rolling out to more countries in coming weeks.

As a brand there are few months left to welcome a new year, PPC business can predict the trends that shouldn’t be unnoticed in 2018. From all the insights, one trend was cleared regarding targeting customers than targeting keywords. By making a bespoke expertise, we can deliver the proper ad, with the correct product at the right time. We’ve arranged the highest predictions and summed up some key areas that you only ought to specialize in, whereas making ready your PPC 2018 selling strategy.

Internet marketing techniques abound today, but social media marketing is probably the best way for you to establish a strong brand on the Internet. Pay-per-click (PPC) advertising is a part of the social media realm that you should understand before jumping in.

Facebook, Instagram, and Twitter are three solid social media platforms that can take your business to the next level. All three social media platforms offer PPC options for advertisers interested in getting maximum results from their marketing efforts.

Let’s take a close look which will help to slaughter the PPC game with social media channels.

Test multiple headlines, text descriptions, and images

Testing your headlines, text descriptions and images can help you to determine what is giving you the best conversions. Studying your competition’s ads provides an idea of what is working in your market.

Set a sensible daily budget

Set a daily budget that does not put a strain on your marketing finances. Take an aggressive approach in your PPC marketing venture, but scale it down once you are close to reaching your daily advertising budget.

Understand your target audience

Too many agents rush into running ads before completing their market research. You must be familiar with the keywords, demographics and fine details about the market you’re advertising in. You must be familiar with the keywords, demographics and fine details about your market.

Rotate your ads

You must rotate your ads to maintain a high clickthrough rate. This is a big point many agents overlook. Your prospects will be attracted to fresh messages that appeal to their real estate needs.

Provide a clear call to action

To understand the value of using a clear call to action in their ads. A clear call to action directs your prospects to contact you and learn more about your services. You should always include a clear call to action in your ad and on your landing page. This simple tip can help to increase the conversion rate.

Facebook, Instagram, and Twitter are three platforms you cannot afford to ignore. Using these strategies above can help you dominate the PPC game with ease.

These are the trends which we are utilizing in 2017, and which is noticed by every digital marketing person. These trends are estimation and not 100% prediction. Online marketing is a field of constant learning as the trends change every time every year.

 App Store Optimization (ASO)

Techniques That Works In Mobile App Store Optimization

You are preparing to launch your mobile app for this you have a useful set of features like an intuitive user interface, a clear target audience, and a strong brand behind your success. App store optimization (ASO) is often misunderstood, everyone is trying to sell their unique formula to push mobile apps to the top of the heap. Unfortunately, it can be tough to gain the most from your optimization efforts.

We highlighted some important techniques to understand clearly, what works and what doesn’t when it comes to ASO.

ASO is different from other channels

The best practices for optimizing every channel with ASO is different for a few key reasons. For instance, analytics reporting from the app store is not as robust as other channels’ reporting systems, making it more difficult to understand the immediate and lifetime effects of any optimization efforts.

Misutilizing The Compelling Visuals in ASO

You can upload as many as screenshots in your app to the store. People tend to be very visual, this offers a huge opportunity for your brand. Nevertheless, many apps simply resort to providing screenshots of their company’s logos or login screens if not utilizing truly compelling images is a wasted opportunity for your app.

Immediate ASO Impact

Tracking the immediate impact with ASO this change, resulted in many additional quality downloads and active users, unfortunately, that’s just not the case, you aren’t receiving quality, real-time data on your downloads, it’s difficult to determine which changes have the most impact immediately. As a result, optimization can be extremely difficult to handle.

Lifetime Assessment Of ASO

It’s also difficult to understand the true lifetime value of your App store optimization. Perhaps, you have a strong feeling to change the resulted visibility for new downloads that will come from less-engaged users or from users whom you didn’t retain. More downloads aren’t beneficial in mobile app users they must be deleted within or after one week.

There are many opportunities for marketers to do things wrong with ASO.

Not Thinking About ASO

Many brands just launch an app, expecting it to be successful. Just because ASO is different does not mean that it is impossible. To compete successfully in the app store, you not only need to have a strategy in place but also strive to put your best foot forward every time.

It's compulsory to take User Feedback on ASO

Customer reviews play a huge part in ASO, if you’re not promoting your engaged users to provide feedback on your app, you’re missing out on key optimization opportunities. Prompting users, based on their actions, for instance, they’ve used certain app features or have returned to the app a specific number of times to tell you how they’re enjoying their experiences can provide you with useful feedback for improving your app as well as let others know what they can expect from your app.

Manual Testing Is Important In ASO

Providers swear that they can help you by testing your ASO, if you really want to understand what is happening and whether you’re garnering quality conversions, you have to work manually by digging through some data.

Conclusion

The single biggest mistake that marketers and brands make with regard to ASO is deciding to do nothing. You cannot become perfect user experiences or prompt user engagements if you don’t have a good number of users and you cannot obtain users if they can’t find you. Your sales funnel begins with app-store optimization so, make sure it’s not the last thing left on your to do so.