Instagram is now looking to become a full-fledged communication platform as it will have a video calling feature in the near future. Instagram is planning to debut a video calling feature and internally it is working on the development of the same.

The video calling should start by tapping on the camera icon, that is seen on the Instagram Direct chat. As of now, there is no more knowledge on exactly what other features this video calling feature will have. You might soon be able to make video calls to friends via Instagram, putting the photo-sharing network in competition with Facebook Messenger and WhatsApp.

According to information leaked by WABetaInfo, the new feature is currently in development and won't be released for a few months. Once it's rolled out, you'll be able to start a video call with any Instagram user who's accepted an active chat invitation. The feature is expected to be released for both iOS and Android.

Instagram is yet to make this option official since it is only in the testing phase. And while it is in the testing phase, it must be noted that the typewriter font makes the text very small which also lets you type more. Maybe it can work upon the size of the text option depending on the font of the text.

So, we can just hope that feature becomes a reality over the coming months. What's your opinion about this? Else will it become more cluttered? Do comments below.

WhatsApp has finally launched its long-awaited app for small businesses across the world, ‘WhatsApp Business’. This new app is aiming to separate the personal and the business lives of people who had long wished to separate their business conversations from the personal ones on WhatsApp.

WhatsApp Business highlighting how small business owners use WhatsApp to connect with their customers and other business partners.

The new features include ‘Business Profiles’, ‘Messaging Tools’, ‘Messaging Statistics’, ‘WhatsApp Web’ and ‘Account Type’.

Business Profiles- It will help customers to get additional information such as the email or the store address, website or any extra description of the business.

Messaging Tools - It allows business owners to set quick replies to ensure that they can quickly send answers to FAQs in addition to greeting messages that introduce customers to their business or custom away messages when the owners are busy or during off hours.

Messaging Statistics-  It will provide business owners with a simple metric about the number of messages that were read so that they can tweak the content of quick replies or their strategy of contacting their customers.

WhatsApp Web-  In this the regular web interface of ‘WhatsApp Business’ allowing owners to send or receive messages using a desktop.

Account Type- One of the most important parts here is the fact that business owners can list themselves as businesses after installing the app to ensure that the customers contacting them know that they are business owners. WhatsApp pointed out that over the time business accounts will get ‘confirmed accounts’ after it is confirmed that the operator of the WhatsApp Business account is using the same number as the actual business contact number.

The company clarified that normal users can continue to use WhatsApp without change and there is no need to download anything new. Users have full control on the messages that they receive as they can block any number including the messages coming from a business account. Users can also report the messages from Business accounts as spam.

As research says, 80 percent of small business in India and Brazil stated that WhatsApp Business App helps them to get in touch with their customers, as well as grow their business. This app is gradually rolling out to more countries in coming weeks.

The AdWords viewpoint as what we know it is an ever changing yard. Google strives to provide a better experience for the user and a more robust, effective way for advertisers to target and engage with their audiences.

Google Call Only Ads Now Support Ad Extensions

Google announced that now we’ll be able to show ad extensions with call-only ads to promote more relevant information about the products and services, and give people more reasons to choose their respective business. As they are allowing advertisers to use Location extensions, Callout extensions, and Structured snippets .

AdWords has acquainted with mobile sitelinks.

With the help of the Sitelinks, people easily will be going to specific pages on site directly from your ad, like your store hours page, product pages and more. Going forward, Google is simplifying how mobile sitelinks will show by using both horizontal buttons and larger vertical links as compare to early results it shown that people are twice as likely to interact with sitelinks in this new format.

Google Chrome shows all non HTTPS sites as ‘Non Secure’

People are becoming more web-savvy these days, and visiting a website which triggers the not secure mark in the URL bar should send off the warning alert to most. This impacts negative affect to the bounce rate of visitors, which would lead to lesser performing AdWords campaigns and potentially lower rankings in the search engine results.It is vital that your website uses the HTTPS security. If your site isn’t secure, don’t be surprised if your rankings and traffic begins to decrease over time as this is fully rolled out.

Changes to Google Shopping Mobile product listings

Google has started testing a different variation of mobile product cards in the Google Shopping format. The product appears at the top, within a conveyer that you can swipe for information, as well as filtering options underneath. This can help retail owners immensely; providing all the information an online shopper needs like prices, reviews, product description etc. before they even click through to the advertisers website to purchase the product.

With this update, retailers can ultimately expect higher conversion rates from mobile users especially those who provide competitive prices and a fantastic mobile shopping experience. Shoppers will have more buying intent before clicking through due to the additional information.

As a brand there are few months left to welcome a new year, PPC business can predict the trends that shouldn’t be unnoticed in 2018. From all the insights, one trend was cleared regarding targeting customers than targeting keywords. By making a bespoke expertise, we can deliver the proper ad, with the correct product at the right time. We’ve arranged the highest predictions and summed up some key areas that you only ought to specialize in, whereas making ready your PPC 2018 selling strategy.

Internet marketing techniques abound today, but social media marketing is probably the best way for you to establish a strong brand on the Internet. Pay-per-click (PPC) advertising is a part of the social media realm that you should understand before jumping in.

Facebook, Instagram, and Twitter are three solid social media platforms that can take your business to the next level. All three social media platforms offer PPC options for advertisers interested in getting maximum results from their marketing efforts.

Let’s take a close look which will help to slaughter the PPC game with social media channels.

Test multiple headlines, text descriptions, and images

Testing your headlines, text descriptions and images can help you to determine what is giving you the best conversions. Studying your competition’s ads provides an idea of what is working in your market.

Set a sensible daily budget

Set a daily budget that does not put a strain on your marketing finances. Take an aggressive approach in your PPC marketing venture, but scale it down once you are close to reaching your daily advertising budget.

Understand your target audience

Too many agents rush into running ads before completing their market research. You must be familiar with the keywords, demographics and fine details about the market you’re advertising in. You must be familiar with the keywords, demographics and fine details about your market.

Rotate your ads

You must rotate your ads to maintain a high clickthrough rate. This is a big point many agents overlook. Your prospects will be attracted to fresh messages that appeal to their real estate needs.

Provide a clear call to action

To understand the value of using a clear call to action in their ads. A clear call to action directs your prospects to contact you and learn more about your services. You should always include a clear call to action in your ad and on your landing page. This simple tip can help to increase the conversion rate.

Facebook, Instagram, and Twitter are three platforms you cannot afford to ignore. Using these strategies above can help you dominate the PPC game with ease.

These are the trends which we are utilizing in 2017, and which is noticed by every digital marketing person. These trends are estimation and not 100% prediction. Online marketing is a field of constant learning as the trends change every time every year.

How To Plan A Successful SEO Friendly Mobile Marketing Strategy?

Today there are 3 billion Smartphone subscriptions globally and access online content through their phones. There are a lot of scopes for marketers to make use of this piece of data, in their mobile marketing strategy. As mobile SEO is just not enough you need to go a step beyond SEO and that is user experience optimization. If the users don’t find your mobile presence any good, they will leave you for the better option.

Some tips to win over your mobile audience and become their one and only selection.

1. Mobile optimized website

Create custom mobile landing pages to make the most of your mobile marketing, keep in mind to create separate custom landing pages for mobile which are well optimized. Keep the page design simple without added extras. Make it simple and consistent as you don’t require a copy of the desktop landing page so make sure you incorporate only the relevant elements in the mobile counterpart.

2. Remove unplayable content

If your mobile site contains content like audios, videos that are unplayable on mobile devices, it is better you remove them. Don’t make the users download audio video/audio players or licenses to play media on their phones, just to watch a piece of content. Use content which is playable on all mediums or use HTML 5 standards.

3. Work on page load time

A slow website is a major turn off for the users. It takes them seconds to decide if they want to stay on your website or not. You can increase your revenue by decreasing the page load time. This you can achieve by enabling browser caching, optimizing plugins and compressing resources.

4. Say no to pop-ups

A common mistake that everybody does is making use of pop-ups in a mobile website. We have seen ‘Download our app’ pop-ups on almost every popular in e-commerce mobile website. These pop-ups can be very annoying at times as they occupy the entire screen. Even Google does not support the use of such interstitials. A good practice is to use banners instead of pop-ups.

5. Slow mobile web

Avoid broken script and images as your site requires a use of a lot of images and links, you need to constantly check if they are not broken. Use tools to check if your website is mobile friendly or not. Google constantly works to provide a wonderful user experience by finding broken links on sites.

6. Provide easy navigation

You will get no leading points for constructing a complexly linked website. You must try to keep navigation to the simplest. You should never give a tough time to the users for finding pages they want. Keep the categories organized and simple, so that it is easy to find the resources. Make sure all the important resources are clearly defined and reachable.

7. Local search optimization

Don’t forget to optimize your website for local searches by placing your business’s name, address and phone number in the Meta description. Optimize your pages for mobile search keywords as mobile search behavior is different from website behavior. Keep in mind to use analytics to measure all the activities and success or failure of a campaign.

8. Mobile User Experience Optimization

Make a scalable website to realize that your website will be accessible to a variety of mobile devices of different brands, different browsers, and most important different screen resolutions and make sure you incorporate scalable web design to provide the users a hassle-free screen viewing experience on across all resolutions.

9. Add click to calls

If you want to take the user experience and usability to a next level, incorporate click to call buttons in your website’s contact us page. Click-to-call buttons are those by which will activate the user’s mobile phone dialer with the mentioned phone number so that the user doesn’t have to enter a number manually before placing a call.

10. Create quality content

Always strive to create compelling and unique content for your audience. Understand their taste and give them content which helps them in some way or the other. Don’t write long stories for mobile devices to fit the small screens, keep the content short and to the point.

These are the 10 most important points to design a mobile marketing campaign. Mobile user experience optimization isn’t a choice but a necessity. Don’t take it lightly. Increase your conversion rate with these 10 important points which will helpful for user experience for optimization tips for mobile.

Tell us what procedures have you taken to optimize your mobile presence? Drop in your comments.

 App Store Optimization (ASO)

Techniques That Works In Mobile App Store Optimization

You are preparing to launch your mobile app for this you have a useful set of features like an intuitive user interface, a clear target audience, and a strong brand behind your success. App store optimization (ASO) is often misunderstood, everyone is trying to sell their unique formula to push mobile apps to the top of the heap. Unfortunately, it can be tough to gain the most from your optimization efforts.

We highlighted some important techniques to understand clearly, what works and what doesn’t when it comes to ASO.

ASO is different from other channels

The best practices for optimizing every channel with ASO is different for a few key reasons. For instance, analytics reporting from the app store is not as robust as other channels’ reporting systems, making it more difficult to understand the immediate and lifetime effects of any optimization efforts.

Misutilizing The Compelling Visuals in ASO

You can upload as many as screenshots in your app to the store. People tend to be very visual, this offers a huge opportunity for your brand. Nevertheless, many apps simply resort to providing screenshots of their company’s logos or login screens if not utilizing truly compelling images is a wasted opportunity for your app.

Immediate ASO Impact

Tracking the immediate impact with ASO this change, resulted in many additional quality downloads and active users, unfortunately, that’s just not the case, you aren’t receiving quality, real-time data on your downloads, it’s difficult to determine which changes have the most impact immediately. As a result, optimization can be extremely difficult to handle.

Lifetime Assessment Of ASO

It’s also difficult to understand the true lifetime value of your App store optimization. Perhaps, you have a strong feeling to change the resulted visibility for new downloads that will come from less-engaged users or from users whom you didn’t retain. More downloads aren’t beneficial in mobile app users they must be deleted within or after one week.

There are many opportunities for marketers to do things wrong with ASO.

Not Thinking About ASO

Many brands just launch an app, expecting it to be successful. Just because ASO is different does not mean that it is impossible. To compete successfully in the app store, you not only need to have a strategy in place but also strive to put your best foot forward every time.

It's compulsory to take User Feedback on ASO

Customer reviews play a huge part in ASO, if you’re not promoting your engaged users to provide feedback on your app, you’re missing out on key optimization opportunities. Prompting users, based on their actions, for instance, they’ve used certain app features or have returned to the app a specific number of times to tell you how they’re enjoying their experiences can provide you with useful feedback for improving your app as well as let others know what they can expect from your app.

Manual Testing Is Important In ASO

Providers swear that they can help you by testing your ASO, if you really want to understand what is happening and whether you’re garnering quality conversions, you have to work manually by digging through some data.

Conclusion

The single biggest mistake that marketers and brands make with regard to ASO is deciding to do nothing. You cannot become perfect user experiences or prompt user engagements if you don’t have a good number of users and you cannot obtain users if they can’t find you. Your sales funnel begins with app-store optimization so, make sure it’s not the last thing left on your to do so.