With 80 million active users and an audience base that is swelling by the day, Pinterest easily ranks among the most popular social networks around today. It’s rising in both numbers and significance at the same time which has made it a viable platform for brands to leverage and capitalize upon. Now its in trending […]
Category: <span>Online marketing</span>
The best thing about Twitter is that the people using it are so diverse! It doesn’t matter what your business is about, you will be able to find people almost instantly who are interested in your niche. This allows you to quickly find people who are part of your targeted audience. There are some key […]
Businesses today are certainly not lacking when it comes to access to customer data. According to new research – companies can sum up their customers’ interactions across multiple touchpoints, which understand their behaviour, preferences and expectations better than ever before. It’s clear that, whilst the digital age has opened up exciting new ways to engage with audiences […]
It’s hard to believe that there are just a few weeks left in 2017. How effective were your SEO strategies and its initiatives will be? Were they better or worse or beyond than expectations? We can’t Predict! Similar to other areas of the industries, SEO is constantly changing. The once fail-proof method of consistently landing a top SERPs(search […]
Nowadays conversion is moving with so much forcefulness that staying part of the competition has now become a matter of life and death for the businesses. If you are running a business, you have to learn all the rules and regulations of this competition. For this you need to have a war hawk’s eye view […]
Google cautiously work on its algorithms and updates to improve the results appeared on SERP (Search Engine Ranking Pages) and the new update by Google ‘Mobile- First Index’ isn’t actually ‘new’. Most of us might not have heard about it but it was announced in 2016 by Doantam Phan, Product Manager- Google. Although it was […]
As consumers increasingly use search engines for researching and purchasing goods and services, this presents a massive opportunity for businesses that invest in SEO. Google has grown steadily to become the most popular search engine in the world. As it grows and evolves, Google search is well and truly on its way to becoming humanity’s […]
In today’s culture, the term “Social Media” is met either with moan or delight depending on the audience. Despite the seemingly increasing backlash against platforms like Instagram, Twitter, and Facebook, these outlets only continue to grow in an audience. Furthermore, there’s no doubt that social sites and apps have been a boon to small businesses looking to […]
Online Reputation Management (ORM) Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness. If you are a business owner, I’m sure you know that […]
Nurturing Techniques To Raise Your B2B Lead Conversion Rates The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate. Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the […]
