Recently, Facebook updated Ads Manager app with a suite of new creative tools, via mobile device advertisers can create an ad content. In 2015, Ads Manager app was introduced. This mobile solution was introduced for creating and monitoring Facebook ads. Today, image-based content for Facebook ads had to be created outside of the Ads Manager […]
Category: <span>SEM</span>
Creation of Solid Link-Building Strategy.We all know about keywords and backlinks are two separate parts of SEO. However, these work best when used together to make a well-optimized and high-ranking website. Link building remains one of the most important factors of SEO.Which means getting links from diverse domains is extremely important for SEO. In other words, […]
As consumers increasingly use search engines for researching and purchasing goods and services, this presents a massive opportunity for businesses that invest in SEO. Google has grown steadily to become the most popular search engine in the world. As it grows and evolves, Google search is well and truly on its way to becoming humanity’s […]
Blogs are informal articles written for the purpose of showing thought leadership and expertise on a topic. They are a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website. There is some debate out there as to whether […]
In this blog, we do research in-depth about the changing trends in digital marketing. Let’s now drill down into the key tactics about the digital marketing technology. Content marketing trends Content marketing has been focus a lot on how to create an integrated content marketing strategy through advice in our content marketing toolkit. It illustrated in […]
Which one is better for the business growth SEO or PPC? The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free. This is also the reason why you may sometimes see the terms organic search […]
Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments. Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands adopting more methods and AdWords releasing a laundry list of features […]
Updates offer status annotations for flexible bid strategies, more performance reporting. Google has added three new reporting features for flexible bid strategies in AdWords. New status annotations provide more information about each bidding strategy. For example, clicking on the “Learning” status annotation for a new or recently updated bidding strategy will show the number of days left […]
This isn’t the first time Google has tested four top-line ads on desktop results. Example of Google showing four text ads on a search result page We’ve received several reports of people seeing four text ads in Google search results on desktop over the past couple of months. For example, the screen shot above […]
Most advertisers won’t be affected, but all should review to ensure compliance in the new year. Google’s Shopping Policy Center will get an update come February 2016. The new version, seen above, is currently in preview. Google announced the upcoming change in a Merchant Center help page, stating that the new Policy Center will provide: Fewer and simpler […]
