Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don’t necessarily see it that way. To improve performance, he says, we must understand the greater picture. At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences, Miracles, and Rare […]
Category: <span>SEM</span>
Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them? The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the past six months. Even if you’re using AdWords regularly, it’s easy […]
With Bing now at the center of Microsoft’s consumer monetization strategy, executives display a new level of confidence when sharing plans for growing the search business. “We’re all in on search” was the message from Rik van der Kooi, Microsoft’s Corporate VP of advertiser and publisher solutions, at Bing Ads Next, a day of briefings for […]
Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data. Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. […]
Test your AdWords scripts knowledge with this quiz, created by Search Engine Land in collaboration with Brainlabs.
The recent debate around ad blocking, sparked by the release of Apple’s iOS 9, shows the need for a renewed focus on the mobile user experience with ads. Columnist and agency owner Pauline Jakober weighs in. The topic of ad blocking has been a hot one ever since Apple launched iOS 9, which allows developers to […]
Completely updated with the latest industry statistics, developing market trends, vendor profiles and product updates. Marketing Land and Digital Marketing Depot have recently published a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms. The flood of mobile calls to US businesses continues unabated, changing the way […]
Columnist John Cosley of Bing discusses the holiday trends that impact planning and budgeting for search marketers. Marketers, take a deep breath. The hustle and bustle that accompanies the holidays is already upon us. But there’s no need to panic. You can achieve a state of Zen through masterful planning, understanding consumer behavior, identifying key […]
Do the established best practices in paid search have merit? In Part 2 of his two-part series, Contributor Josh Dreller examines five more best practices to see if they truly hold up. In Part 1 of this series, I cited a really great article here on Search Engine Land on why search marketers should reconsider using broad match that […]
Faster processing speed for accounts of all sizes promised with BAE version 10.9. Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain. Here’s a rundown of what to expect, speed-wise: Big accounts in particular (think in the range of two million keywords and one million ads) should notice the […]
