The update makes for a more intuitive implementation. Current Universal Event Tracking users should review all feature updates. Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t implemented Universal Event Tracking (UET) or were just […]
Category: <span>SEM</span>
Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately, there’s a powerful tool at your disposal to do just […]
Automatically pull information about the business and products into text ads. Google launched callout extensions just over a year ago (hard to believe it’s already been that long) to give highlight site benefits in AdWords text ads. This week, a dynamic version has begun rolling out. Dynamic callout extensions will automatically pull information about the business and products […]
Book on Google ads now available on desktop in the US. Tuesday, Google announced the expansion of its commission-based advertising product for independent hotels. Google Hotel Ads Commission Program launched with a small set of hotels earlier this year. The program is designed for small and independent hotels, charging them on an industry-standard commission basis rather than by […]
Finding the right balance between personalization and privacy. The latest technology can track a consumer from one device to the next and one search to the next, creating a wealth of individual information. This rich data gives marketers the ability to develop a unique on-site and off-site marketing program for each consumer’s next purchase move. […]
See when to expect click-through rates and costs to peak by product category and more. Source: Microsoft internal data, all devices Halloween is less than eight weeks away, and that means people are already starting to search for costumes and other ideas for October 31. Bing Ads has released new data on search performance around the […]
Essential strategies for using marketing technology to drive more revenue, reduce costs, and improve overall ROI. Advancements in marketing automation have created an opportunity for agencies and marketing teams to be the lifeline for their clients. The roles for marketing teams have evolved into supporting a multitude of responsibilities, including customer and prospect engagement, relationship […]
ReachLocal joins Preferred Partner network to reach into SMB marketplace. As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business marketing platform ReachLocal. Existing Preferred […]
More performance data and a new billing section show up in the latest version. Google’s latest update to the AdWords app for Android is rolling out. Here’s a look at what’s new. There are more columns available in the performance tables, and you can swipe left to scroll over to see the additional data. You’ll see a columns […]
Make pivot tables and charts on the fly. Full rollout is expected to take months. The flexible reporting editor that Google first teased over a year ago is finally rolling out to AdWords accounts generally. AdWords Report Editor began appearing in a random assortment of accounts — typically very small, low-spend accounts — over the […]
