Now, manage product groups, bids, tracking templates and custom parameters using bulk operations. To help make management easier, Google has added bulk uploads for Shopping Campaigns to AdWords. You can make mass changes to Shopping campaigns’ product groups, bids, tracking templates and custom parameters with bulk uploads. To get started, from the Product Groups tab in Adwords, select […]
Category: <span>SEM</span>
Update does not affect ad auction or ad serving processes. Google announced Monday that it is changing the way it reports keyword quality score in AdWords, effective immediately. The change only affects the numbers you’ll see in AdWords, not the way quality score is calculated or the ad auction. Google explains the reason for the update: “Behind […]
Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. A key aim for any advertiser using display is, naturally, to serve ads to the most relevant audience possible. Even when bidding on a CPC basis, wasting impressions on […]
4 simple rules for successful AdWords campaigns. If you’re an AdWords advertiser, you need to understand the benefits of advanced call analytics in order to maximize the return on your digital ad campaigns. In this Digital Marketing Depot webcast, Gerry Routledge from Acquisio and McKay Allen from Convirza will take you through the nitty-gritty of […]
Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion. Business-to-business (B2B) companies can find a lot of success in PPC advertising, but the way they measure success can be the difference between thinking a PPC campaign is not worth the effort to […]
Columnist Frederick Vallaeys discusses some recent improvements made to AdWords My Client Center (MCC) interface and provides a script that allows users to create a cross-account negative keyword list. AdWords recently made major improvements to the My Client Center (MCC) interface. MCC has long been a great tool for those managing several accounts, such as agencies with […]
Marketers can quickly access stats on searches in the US across multiple verticals. Want to know how many searchers Bing Ads reach in your vertical? Or understand the demographic make-up of searchers on Bing and Yahoo search sites? Bing Ads built a new data visualization for advertisers and marketers looking for reach and demographic data from the network. […]
Awesome at paid search, but struggling with paid social? Check out columnist Larry Kim’s tips for getting the most out of your social PPC initiatives. My last column on crazy CRO hacks for search ads was so popular, I didn’t want to leave out the marketers toiling away in social media PPC ads. Just a […]
If you’re using URL tracking in your accounts, don’t leave the transition to the last moment. Time is ticking down to transition to Upgraded URLs in AdWords if you’re using any kind of tracking in your destination URLs. Google has announced the deadline for getting set up is July 1st. If you’re using auto-tagging only, […]
You know that a certain keyword is performing really well for you, but you’re only getting so much traffic. Columnist Tom Demers shares tips for wringing more visitors out of a profitable keyword. For some lucky businesses, there are a wide variety of great, relevant, frequently-searched-for terms that they can easily marry to engaging content assets […]
