Former Googler Daniel Gilbert shares a script from Brainlabs that calculates how recently your AdWords data has updated. Ever wondered how up-to-date your AdWords data is? Back in the old days, it could take up to a day for AdWords data to update. These days, there is a warning in the interface that says “Clicks […]
Category: <span>SEM</span>
Version 10.8 also includes more options for downloading statistics and setting bids. Version 10.8 of Bing Ads Editor is now available for download. Here’s are some of the highlights of what’s new. 1. Support for app extensions: App marketers can manage app extensions, which show download links for iOS, Windows and Android devices (in the US […]
Quickly assess settings and performance across campaigns and ad groups. The AdWords Dimensions tab is the tab that keeps on giving. In addition to last month’s roll out of campaign details, Google has now added ad group details to the tab. The reports allow you to quickly review setting and performance details across a set […]
Columnist Josh Dreller argues that when it comes to audience targeting, nothing beats keyword search data. We are more than six years into the programmatic buying revolution, and digital marketers have wholly embraced audience targeting data as the key driver to successfully reaching consumers online with display advertising. In fact, it’s predicted that in 2016, 2 […]
What does the future hold for search engine marketers? Columnist John Cosley of Microsoft discusses how personalization and context will change the way we do paid search. In its earliest form, the Internet represented a land of boundless opportunity. Fire up MSN, ask “the Internet” a question, and back comes the answer. Interested in garden […]
Up to four paid business listings will display with direction and click-to-call links. Google announced another addition to its lineup of mobile ad formats, Thursday, this time affecting location-based searches. The search engine will begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack. According to Google Trends data from March, “near […]
Columnist Mark Ballard explores both first- and third-party data to help understand what's really driving Google's paid search impression decline and weakening click growth. Google’s Q1 2015 earning report showed that paid clicks on Google websites were up 25% year-over-year, while average cost-per-click (CPC) on Google websites was down 13%. Unfortunately, these data points tell […]
Looking for additional insights to improve your paid and organic search efforts? Columnist Thomas Stern details some underutilized AdWords reports that can do just that. When our search team sat down to brainstorm topics for this article, our primary objective was to identify strategies, tools and reports that are largely underutilized. These resources come from […]
What's most important when hiring a new PPC manager, or trying to be the best one you can be? Columnist Rebekah Schelfhout weighs in. Having worked in the industry for almost six years now, the majority of that time managing people running PPC accounts, I’ve seen a lot of different approaches to the job. In […]
The beta will likely get more advertisers to try Bing Product Ads as Shopping Campaigns can be imported from AdWords. No surprise, Bing Ads is now testing the waters with the Shopping Campaigns. The team announced that the beta round of Shopping Campaigns á la Google AdWords is rolling out now. Campaign organization, prioritization and the ability to […]
