US retailers saw on average 10 times more conversions from mobile search ads when accounting for store visits estimated conversions. In December, Google launched the “store visits” metric as part of Estimated Total Conversions to help multi-location businesses tie the influence of their AdWords ads to in-store visits. Wednesday, the company released data on what businesses are seeing […]
Category: <span>SEM</span>
Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again. Tons of new ads are created each year worldwide, so how do you know yours will make the grade? The answer is to test, measuring […]
Do you need a marketing automation platform? Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, “B2B Marketing Automation Platforms 2015.” You may have noticed the increasing number of options for automating marketing tasks such as landing page development, email marketing, lead nurturing, tracking website visitors and analyzing results. This […]
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency. There is no such thing as a bad keyword, there are only bad bids. While this is a bit of an overstatement, there is a nugget of truth […]
Many of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner. Last week, I spent three solid days camped out in the PPC marketing and mobile tracks at SMX […]
Automated extensions display content from ad landing pages. Google has launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on advertisers’ sites. The information that appears for your ad’s snippets reflects categories of content found on your site. At launch, they can show for retail, hotel, and […]
Unused ads, ad groups and campaigns will be deleted and “remove” will be a permanent move across the board. Have you ever wished there was a real delete function in AdWords? Sometimes “remove” doesn’t cut it, and accounts are haunted by the ghosts of ads, ad groups and campaigns that never amounted to anything. We’re […]
That online marketing stalwart, search, is in the midst of change, and columnist Matt Ackley from Marin says change equals opportunity. 2014 was a big year for search marketers – especially for those with cross-channel responsibilities. Audience was the name of the game, and as marketers learned how to collect and act on audience data […]
Canadian Google AdWords advertisers can now download an Android app for free, to manage their AdWords campaign on the go. Google promises to expand support to other countries soon. Google has launched a new Android app in the Google Play store for AdWords advertisers to stay on top of their campaigns, adjust bids, get support […]
AdWords automated bidding can be a huge time-saver, but marketers want to know how it works. Contributor Matt Lawson answers your FAQs. Automated bidding works. It saves time while delivering more-specific bids for each auction you enter in AdWords. There are an incredible number of moving pieces in the AdWords auction. Automated bidding sets the […]
