Over 43 million ads were disabled for using “Trick to Click” ploys. Google shut off more than 524 million ads in 2014 for using “trick to click” tactics and promoting counterfeit goods, malware and spyware among other violations of its advertising policies, according to its annual Bad Ads report. That’s up from the more than […]
Category: <span>SEM</span>
According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning for the next. I know what you’re thinking: This seems a bit premature. A 2016 article at the start of 2015? It’s not a typo, though, and it’s deliberate. There are copious 2015 planning articles […]
SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too. By now, most search marketers know that Google is on a mission to make the Web faster. SEO professionals feel the pressure because page speed is a […]
Feature will be eliminated on February 11th. Today, Google announced that the ability to share AdWords ads across campaigns and ad groups in the Shared Library is going away on February 11, 2015. Apparently having ads shared through the Shared Library felt redundant in light of the roll out of the Business data section and […]
Advertisers will need to use call or location extensions to display phone numbers. The free phone call ride is coming to an end for PPC advertisers. Back in April 2013, Google stopped allowing advertisers to put phone numbers in their AdWords ad copy. Today, Bing Ads announced a similar change. Bing Ads advertisers will soon no […]
Ever wonder how final delivery dates and special options affect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights. Most companies, apart from Amazon, have a cut-off for Christmas delivery which is a few days before the date itself. I wanted to look into the impact of this for online sales for a few […]
