Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one.

Advent increase in technology affects the business strategies and operations. AI holds a huge potential in the field of digital marketing by providing a better customer experience, targeted marketing, and predictive analysis that gives a major impact in obtaining high ROI to business.

AI and Digital Marketing

Marketers were hesitant to incorporate artificial intelligence into their strategies. While with the broad impact AI continues to be important for business. Marketers witnessed confidence by practical application. They observed that there is less confusion with the application and reaped significant benefits.

Let’s check out how AI can impact digital marketing. What are the capable areas where AI can tremendously boost digital marketing?

1. Makes Your Decisions Easier with Predictive Marketing

Want to know how it works?

Here we go! Whenever a user browses on internet new data is generated and that is collected for AI analysis. The data which is obtained can reveal the information like user needs and future actions. Based on this data marketing can be optimized to get the most relevant information.

This further reduces the sales-cycle work as the relevant information is handed over to customers all at one go. The predictive campaigns can drastically reduce customer research on the product. From the view of marketers, they can continue to analyze the buyer through data and even make the customers back.AI-enabled algorithms will have a huge impact and challenge the current ‘hotshots’ like SEO. With AI powering chances of trends such as SEO, banner ads become obsolete.

2. Personalizing the user experience

This is the major breakthrough where AI can create a significant impact. The major concept of a marketer, in fact, the belief of a marketer is a customer is a king. When it comes to digital marketing content is the king. So, if the content marketing strategy is aligned with artificial intelligence it could show the ultimate impact. Based on data gathered such as customer interests, buying behavior and especially on customer search, customized content campaigns can be conducted.

Chatbots are another example of AI interference which is designed to interact with the customers. This would completely enhance the user experience. Traditional chatbox and text communication will soon give away to a multi-dimensional approach with sensory abilities such as voice and touch. It gives the complete virtual experience as talking to a real person with consciousness.

Augmented reality, will help a user to make an easy decision as they are able to perceive the product even before purchasing. This will regulate a quicker response from the customer and in turn generates the revenue.

3. Using image recognition to get maximum ROI

 Image recognition was confined only to identify the objects but with the emerging technology, AI can assist to get the complete information of an image. This can be used in various ways for various sectors.

For Banking Sector for making the fastest payment process and improve the customer security.

The social media outreach is more with the images. According to the research the world population shares around 4 billion images a day. Machine language software will look for images in social media and compare it to a large image library to draw relation. AI will help to align the marketing strategies in order to extract maximum Return on Investment.

Conclusion

 Finally, we can know much better than we ever did.  Artificial intelligence will bring marketers and customers closer in the coming years. There will be mutual benefits to customers in a better understanding of a product and marketers have a better understanding of consumers. Artificial Intelligence acts as a link between Customer and marketer.

With artificial intelligence as the connecting link between them, it would be interesting to see how digital marketing turns out in 2018. Predictive analysis will Optimize decision making and better sales-cycle. But this time both customers and brands would be on the winning side.

Let’s watch how marketers are going to use this Artificial Intelligence and multiply their revenue.

SEO and Content Marketing takes time, and while a lot of blogs may talk about how you increase your blog traffic in just a couple of months, here we are going to talk about long-term ideas which will result in sustainable growth in the Digital Marketing.

A blog should be a powerful marketing and lead-generation tool that contributes a stronger presence in the search engines. At the same time, it can be a drainpipe on your time and resources that hangs over your head, demanding a constant stream of new content.

The dept knowledge of why it happened isn’t important. Opinion varies. New one's ideologies blog is having being created. The workload for clients demanded more time from everyone. Strategies are changing.

Does any of these views seem familiar in your own company?Sometimes it’s been watched some immediate increases in traffic in your website in the first few months, but what you will get out of this, though, are reliable and repeatable strategies for consistent blog growth.

Here we’re not going to provide some kind of cryptic formula to restore the relationship between you and your blog.

Try to take a tour of Content Calendar

Sometimes, it feels like half the battle with a blog is coming up with fresh ideas for engaging content. How many times can you write about basically the same thing? It’s easy to fall into a groove of producing content for the sake of publishing content it’s there, it’s online, it has keywords, but it doesn’t have a lot of potentials to escape that groove. The solution we found was to engage more people in the creation of the content calendar. Even if they couldn’t write anything for the blog, they certainly had the knowledge and experience to recommend some great topics. Create some catch-able titles which were eventually organized and put into a content calendar, this will include some information that made it more usable than just a list of blog titles.

Here, you can catch out -

• The type of content
• The category/topic that the content covered
• Effective and catchy title
• The offer (the call to action) that would be included
• To track if it had been assigned, written, published, and link integrated.

These will be worked great for a while, and quickly it will be learned the importance of flexibility in writing blog strategy. Keep trying to change the calendar weekly or monthly, it will impact a good result in current needs. Then you can optimize the result for getting good conversions by including more relevant CTAs. This is, after all, a content calendar, not an unavailable work of art.

What Character Is Played By SEO In This?SEO is big picture stuff. You can’t just do the latest SEO on one page and off page which will be expected to succeed.

Would this SEO page have performed well without taking care of any technical details?It’s complicated to answer this, but we can say that it at least contributed to having more explosive growth.

So, the motivation of this story is - Content Marketing & SEO go hand-in-hand, and you can’t do one without the other.

By making it in a simple way to understand-

Create encouraging content based on long-tail keywords that are related to the topic. This will help you cover a wide range of subjects and even help you fill out that content calendar. After all, we’ve already got a ton of information in our surrounding. We just had to sharpen up our mind to update blogs with links to the content pillars as well as some of the other relevant blogs. Lastly, make sure you’re supporting all these steps with proper promotion across your social channels.

Remember that your overall strategies for verbal creation will have a big impact on your blog traffic, so don’t just publish and hope for the best.

Voice search is positively growing at a rapid gait.It’s for good reason as it is fast, convenient and allows you to search on the spell, isn’t it cool.

As the advent of personal assistant apps like Siri, and Cortana has made it a lot easier for smartphone users to perform voice search and get accurate answers to their queries.

Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search. As typed-out search terms become less popular, it’s going to get more and more important to start making those adjustments.

Here are some ways that the rise of voice search will shape the future of SEO.

• Voice Search vs. Text Search

The difference between voice search and text search is the accuracy of the results that gets delivered to the person entering the search query. A voice search takes the estimation of searching as the search intent is quite clear from the user and as a result the search engine presents the most accurate results. So instead of getting several unrelated links in response to a text-based search, the user will get the most relevant responses in reply to the query.

• Impact of Voice Search on SEO

As per Mary Meeker, voice and image searches are likely to contribute at least half of all searches by 2020. It is therefore in the interest of websites to adapt to this unstable shift that one can expect from text search to voice search in the coming years.

• Voice Search Optimization Tips

Whether you are optimizing your web content for Google Voice Search or any other popular search engine, there are some basics that will have to be kept in mind.

Let's watch out what are these…

1. Consider Micro-Moments

Efforts towards Voice Search Optimization will have to revolve around the micro-moments around which an online user typically tends to execute a search query. Following are four new micro-moments that every marketer must know.

2. Add an FAQ Page

If you haven’t already, then you must add FAQs on your website to address common questions your target audience might have. By addressing the What, Where, When, Why, and How in your FAQs around these three search types can help you serve the most accurate information for someone using voice search for PC or through a voice search app.

3. Integrate Longtail Keywords

The fact that voice searches are centered around natural language, the queries posed to search engines are getting longer. Any good digital marketing agency will stress the importance of optimizing the website through the step-up of such longtail keywords.

4. Use Microdata to Optimize for Local SEO

Voice-based search queries are coming across as a boon for businesses that rely on local search traffic.

Note: While optimizing your web content, you must make it a point to include all business locations, nearby attractions, landmarks, phone numbers, store hours, etc.

5. Improve your Website Speed

The fact that most searches happen to people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.

 

Do you need a Digital Marketing agency for online reputation management? At IMarks we deliver the best digital solutions for your business.

First of all, let us define what an evergreen content is all about?. An evergreen content also knows as cornerstone content which provides real added value to the knowledge of the viewing audience. These types of blogs will leave a long-lasting impression on the viewers that will make them want to come back for more and, most importantly, they will remember your website. Evergreen content empowers viewing audience without necessarily forcing them to share and recommend the website to other people.

 In this blog, we will talk about the ways on how to write evergreen content in less than an hour.

Know Your Target Audience

You won’t reach your audience’s minds if you do not know who you are writing for. Your blog has to stipulate for the type of people that you are aiming for in order for it to get noticed. Viewers will always look for helpful, interesting and insightful content. They are searching for an expert or authority on a particular subject, so when they find it on your site via one of your evergreen content, they will be more likely to treat your content as one that is fitted for their needs and interests.

Research for Keywords

User on the web are logical individuals who use common sense or simple terms when they do a search or if they want to start writing their first blog the very next thing that comes into the mind is some specific word(keyword) also with the help of analytical tools and keyword estimator tools, you can determine which words are worth your effort to include on the blog.By using the right keywords you can optimize the blog with relevant keywords or phrases with meaningful content for the audience.

Thought about the Post

You can’t hope to sit down and write a good quality post quickly without first planning it out in some way. This could be a simple as jotting down some key points that you want to cover or perhaps structuring out the blog so that you know what you want to say.

You may not be the type to plan out your posts beforehand, especially when you need to write a blog quickly.

• What do you want to say in your post?
• What questions are you trying to answer?
• Does it link in any way to your previous posts? (internal links)
•  Does it relate to any other posts that you have read? (external links)
•  What pictures or videos do you want to use and where do you want to include them in your blog?

By answering these before you start writing your post, it will make it much easier and quicker to sit down and complete it.

Personalised Quality Content

Evergreen content should not sound too technical for viewers to grok. Rather, it should sound like you are talking to them casually. Clear explanations should be used with your personal touch to make your blog more accessible to your viewers. Strive to connect with your audience with content written in an appealing manner.

Evaluate an Eye-catching Title

An Evergreen content is never complete without a great title to match it. The title should be bold and interesting enough, also one that consists of related keywords presented to make it interesting at ones look. Titles can be thought of in less than 15 minutes and you can write it after you make the body of the content so you will have a better overview of the entire picture by then.

Specify Yourself

 Every post that makes up your website should be pieces of your personality and brand. Put in the effort of communicating a consistent message all throughout and remember to answer a significant question for your viewers’ satisfaction. Remember that evergreen content should be useful to them. Make sure for your reasonably project that own your voice to make the most unique and let them know you better through your writing.

Attracting visitors to your site is very important by making them appreciate your blog. If you are successful at these, you can pro-actively get more traffic and pageviews on your website. Explore your skills by writing an evergreen blog.

It’s hard to believe that there are just a few weeks left in 2017. How effective were your SEO strategies and its initiatives will be? Were they better or worse or beyond than expectations? We can’t Predict!

Similar to other areas of the industries, SEO is constantly changing. The once fail-proof method of consistently landing a top SERPs(search engine results pages) became irrelevant within a few months. SEO practices that once dominated the industry quickly fell out of favor.

The Google algorithm itself changes constantly, sometimes with multiple changes happening within months. On top of that, the technology available to SEO professionals also constantly evolves, allowing us to stay informed the seemingly daily changes of what it takes to dominate search.

While 2017 has brought about the dominance of Google AMP (accelerated mobile pages), the rise of HTTPS, the importance of backlinks, the precaution of the overuse of 301 redirects and reformatting of rich snippets to accommodate the increasing popularity of voice search, some of these trends will continue into 2018 and some will fall away.

Increased SERPs Features

It is the goal of any SEO professional to achieve and maintain a high volume of traffic to a given website. Ideally, this would be the result of reaching the top spot on a search engine results page. Not only is it important to achieve this coveted position, but to also maintain it as long as possible.

However, with the latest developments in the search engines, achieving this #1 ranking may no longer be enough to get the traffic you desire. Gone are the days of the ten search results listings, highlighted in blue hypertext, and a couple of clearly marked ads.

Now, when you look at a SERP, it is cluttered with images, videos, links, social media mentions, in-depth article listings, various widgets, and ads. While keyword and key phrase optimization are still important, you now have other offsite elements to consider. Popular search engine results page features include AdWords, news block, featured snippets, local packs, reviews, tweets, video, image pack, shopping results and site links.

“Rich Snippet” Structuring needed

There are rich snippets and regular snippets. Both include a clickable title, a URL, and a meta description. Rich snippets have more condensed titles that include “|” instead of a dash (-), reviews and an image. How you structure the data, however, is important in how search engines will display the information.

Page Speed

In today’s fast-paced, on-demand society, people want things, including information, immediately. Nothing is more frustrating than clicking on a website that appears to answer your question exactly, only to have to wait for the page to load. If the page doesn’t load in 5 seconds, you’re off onto another website that can hopefully give you the answers you need. If your page is slow, your site traffic will suffer. Page speed is a user experience feature that is expected of all websites. To see how the speed of your website stacks up, you can take Google’s PageSpeed Insights. As speed has been a critical component for years, but moving into 2018, we’re going to see even more emphasis on it in the future.

Increased Page Relevance

This means that search engines will evaluate the relevancy of the content on your website. As Google assess the relevance of a website’s content is with Latent Semantic Indexing. Through Latent Semantic Indexing Google can gather content from billions of websites and parse through the content, scanning for related terms and words.

Voice Search is More Real

Just like in 2017, voice search will continue to pick up steam. Many consumers prefer the convenience of speaking over typing. Not only is it faster, but the queries can also be more detailed. More importantly, voice recognition software has reached the point where users are comfortable trusting it to understand their normal speech. The increased detail of search queries means you’ll need to go beyond the simple keyword and phrases to rank and focus more on terms and phrases people are naturally going to say out loud. People speak differently than they type, so your SEO strategy should try using conversational terms and sentences.

Mobile Will be More Important

Smartphones dominate the landscape and more & more web browsing is occurring on mobile devices. In fact, the number of people using their smartphones to browse the Internet is higher than the number who browse on a traditional desktop computer. It is no longer optional to have a mobile-friendly website. It is now required and expected by the search engines and the users. In fact, mobile friendliness is now a search ranking factor.

The Rise of “Linkless” Backlinks

Backlinks have been the tea and saucer of SEO for many years. In the past, this linking from another source to shore a webpage’s authority in the eyes of Google was abused, prompting Google to come up with the Penguin algorithm in 2012. A simple link just isn’t going to stand out from the crowd. Search engines now have the ability to associate mentions of brands, institutions, organizations, and people without the need of linking to their corresponding webpages. While links are going to still carry some weight, the other content around the hyperlinked text is going to also be very important.

SERPs Will Continue Getting Personal

Traditional search ranking factors, such as page speed, content relevancy and page authority, search engines are using information about the user, such as interests, browsing history and location, provide a personalized search results list. Pages that succeed in dominating search will not only get more initial traffic, but when a user clicks to their page, that business’s page will subsequently appear in future searches by that user.This will give you a greater opportunity to dominate that user’s SERPs in the future.

Optimize Your Strategies in 2018

SEO is an ever-changing industry. In 2018, Google will continue to enhance the web user’s experience by scanning the relevancy of a page’s content, using personalized search engine results and faster page speeds, and include additional results page features.

Websites are mobile-friendly and full of normal, conversational terms and words.It takes time and long-term care. If your company is small or new and it doesn’t have a designated Digital marketing professional, IMarks can help you out our trained and knowledgeable SEO professionals can set up and monitor a customized SEO campaign specialized just for your business’ website. Contact us now for more information.

SEO can be complicated in many cases, as many ranking factors are involved in generating strong organic search results.

In this, we just want to simplify few things and outline the main areas which should be focusing on with SEO. Really, when it comes down to it, SEO is actually pretty simple at a strategic level.

The four key areas of SEO that site owners need to consider are:

1. Technical SEO

Technical SEO can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site. Much of this will be taken care of by the content management system you use, some tools to explore your website and highlight technical problems.

The main areas to consider here are:

  Crawl - Can a search engine explore your site?

    Index- Is it clear which pages the search engine should index and return?

Mobile - Does your site adapt for mobile users?

 Speed - Fast page load times are a crucial factor in keeping your visitors happy.

   Tech - Are you using search-engine-friendly tech or CMS for your website?

 Hierarchy - How is your content structured on your website?

If you are a small business using WordPress for your website, technical SEO should be something you can check off your list pretty quickly. If you have a large, bespoke website with millions of pages, then technical SEO becomes much more important.

2. On-site SEO optimization

Assuming you have a well-structured site, applying sensible optimization is again relatively straightforward. Your website should be optimized as a whole and at an individual page level. There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.

The main areas to focus on here are:

    keyword research- Understand the language of your target audience.

  descriptive URLs - Ensure each URL is simple and descriptive.

  page titles - Use keywords naturally within the page title.

   meta descriptions - Craft meta descriptions like they were ad copy to drive clicks.

 content optimization -  Sensibly use keywords and variations in your page copy.

good user experience (UX) -  Ensure your site is a joy to use and navigate.

    strong calls to action - Make it easy for your users to know what to do next.

structured data markup - Tap into the latest SERP features to improve click-through rates.

When optimizing your site, take time to consider your customers. If you are a local business, then local SEO is more important, and your address and location become crucial optimization points.

3. Content

Content is king. That’s the saying, right? It’s true in a way. Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.

For service businesses, we can loosely break your content down into three categories:

Service content - What you do and where you do it.

   Credibility content - Why a prospect should engage with your business.

   Marketing content - Content that helps position you as an expert and puts your business in front of prospects in the marketing industry

It’s really important to realize that SEO is important for all of these kinds of content, but it is often only really considered for service-type content. SEO is often forgotten when it comes to credibility content like reviews, testimonials and case studies.

4. Off-site authority building

Eventually, all SEO rivers run to this one spot authority building. Building your authority, in large part, involves link building. Links are still a crucial component to developing strong organic rankings. However, links can be the hardest part of SEO to get right. It really is important here to get your link philosophy dialed in before you start, as this can truly make or break your link-building efforts. While link building is a deep topic that we can’t cover in depth here, if you can at least develop a positive link-building philosophy, you are already ahead of the majority of your competition.

As, we are pretty sure they have never done any link building. This is because they have reams of useful content that gets linked. These are real, natural links that enrich the linking page, provide further context and serve as the real connective tissue of this hyperlinked world we live in. This kind of natural link should be the backbone of your link-building efforts. This may mean you have to revisit the content on your site and create something of value first, but if you can nail that, then you are half way home.

Key takeaways here:

• Make sure you are building the kind of real links that make sense in the real world and won’t upset the qualitative and sometimes punitive parts of the algorithm.
• Ensure you have content that deserves to rank and deserves to be linked to.

SEO does not need to be overly complex. These keys areas of SEO that you need to be consider, structured and methodical process so that it can be followed to optimize your site.

We sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!

It was a long and extensive process to find the right SEO agency to lead your charge into the digital marketing area. The most profitable relationships between agency and client happen when there is a team mentality, rather than a transactional mentality.

This Blog was somewhat inspired by one of our SEO clients.

We realized that the characteristics we’d look for in a great SEO client would not be things like “just listen to us and take our word for everything.” It would simply be a company that is really looking to build a long-term and worthwhile relationship with the agency. As you’ve hired us to do a very specific job, and we’re going to do everything we can to make sure we see successful results. However, greater success always comes when there is a solid, team foundation between the client and agency pushing things forward.

Some few ways to build better relationship between SEO Agency & clients

• Communicate about your goals

Communication is a shared street. You can tell your SEO team what you expect, but you should also listen to the things they have to say. They may be able to help you set some other goals that will have a direct and fast impact on your ROI.

• Be presently open-minded and transparent

We need to understand your business in great detail. This will help you to determine which strategies will be the most effective for your situation. As we will be open and clear about the strategies we are implementing so you know what is going on at any time in the campaign.

• Stay in touch

It’s important that you respond to communication from your agency in a timely manner. Otherwise, you may end up bottlenecking some of your potential progress or missing an important opportunity. Sending monthly reports which have all the important information relevant to your campaign sets the best strategies and develops a plan. The best relationships are built on trust, and you’re going to have to trust your agency to do their job.

• Treat your agency like a member of the team, not as an earning transaction

If you’re really treating your online marketing company like a member of the team, you’ll include them in the decision-making process of anything that involves your website, social media, or other marketing endeavors. You’ve hired your SEO team because of our skills and experience in this industry.

• Always remember that we both want the best conclusion

SEO is not just about rankings. It’s about conversion. It’s about incorporating social media. It’s about targeting the audience that is ready to make a purchase.

Relationships are never easy as it takes effort, there’s no easy way around it.

In this case, we have an agency and a client coming into the situation from two very different backgrounds. It’s going to take some time for personalities to mesh and for those entire little traits to appear so that you can work through them together. More than that one-sided relationship is going to fail. Each party has something to bring to this relationship, and when they come together and realize they can both contribute to the success of the campaign, that’s when you’ll see real changes happen.

The Goal of a Successful Client-Agency Relationship

The goal of this relationship on both sides is to meet your online marketing goals, work more efficiently, and develop an understanding and trust for each other. As a SEO agency, we are going to be doing our part to increase your rankings, streamline your website structure, and develop your social media presence. As our SEO client, we’re going to need to you participate in very specific parts of this campaign in order to keep things running smoothly.

How to be the most outstanding & understanding Client

Let’s be completely clear about the above statement. This isn’t about being a good client for our benefit. We’re not saying that clients have any obligation to interact with us in a certain way. We are saying that there are two sides to every equation, and the best clients know that when they bring something else to the equation, there is a much better chance to see positive results.

The continued success and growth of your company.

We find that one of the most common breakdowns in communication happen when a client insists that success can only come from ranking one or two specific keywords. The SEO Company will keep pushing the idea that overall traffic growth and increased conversion rate are far more important, but that’s not what the client wants to hear. They came into this expecting to pay start showing up higher in Google for specific terms. They’ve paid for those specific results and want nothing less.

We may initially have different perspectives on how to achieve the best results, but by working together like a team and listening to the advice and concerns from each side, you’ll start to see real and sustainable results.

Blogs are informal articles written for the purpose of showing thought leadership and expertise on a topic. They are a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

Here are few reasons you need to blog:

Use That Traffic to Convert Visitors to Leads

When you attract new visitors to your website this creates a new opportunity to generate leads. This is where your Call-To-Action (CTA) buttons come in handy. A CTA is a way of directing your website visitors through your website, to keep them engaged on your site, guide them through their journey from awareness to purchase. Good CTA’s include “Find out more”, “download”, discounts, free offers, options to subscribe to your mailing list, etc. You can also use the CTA button on a blog post to move the visitor along to another relevant blog topic on your website or even convert them to a relevant page on your website that explains your services.

Develop better customer relationships

Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base. Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them. Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.

Blogs are Long-Term used to increase your SEO/SERP

Once a blog is indexed in search engines it stays there, meaning your blog can still gain traffic and generate leads weeks, months and even years after. Don’t look for instant leads and hundreds of views, give your blog time to generate interest. Blog topics that are timeless will constantly generate more views month after month, so make sure to write about topics you know will be of interest to your target audience.

Position your brand as an industry leader

Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too. If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want. If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry. You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need. Your customers additionally benefit from the learning you provide them.

Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business more credible approachable. So, don’t be afraid to share your interests on your blogs, comment on timely news topics or market trends or educate your readers on a particular topic. Always be sure you write blogs with your audience in mind.

Imarks work with clients on blog concepts and create content calendars for your website in order to keep your website active and to assist in driving traffic and generate valuable leads.

In this blog, we do research in-depth about the changing trends in digital marketing. Let's now drill down into the key tactics about the digital marketing technology.

1. Content marketing trends

Content marketing has been focus a lot on how to create an integrated content marketing strategy through advice in our content marketing toolkit. It illustrated in the Competing on Content infographic, shows that more businesses are now using a strategic approach (70%), so this is a trend we can expect to see continuing in 2018. We can also expect that there will be more focus on Measuring Content Marketing ROI as the cost and competition within content marketing increases.

2. Big Data

Big Data marketing applications include market and customer insight and predictive analytics. This trend selected by many, who have experienced the increase in volume, real-time data and data formats in their business and want to exploit the value to increase sales through personalization on websites and through email marketing through predictive analytics - a topic we have covered many times on our blog.  It's also closely tied into machine learning where Big Data is mined to identify propensity to convert given different customer characteristics and behavior.

3. Importance of Online PR

Online PR today is inextricably linked with Content marketing, SEO, and Social media as we all know, for helping businesses to achieve greater visibility and bottom line to impact from online marketing channels. Yet despite its importance, many businesses still don't understand why online PR is such a critical part of their overall marketing strategy. We’ve refined our online PR and marketing techniques to leverage emerging Internet technologies and for clients' advantage. It is a correct time to start using online PR to generate substantial returns for your company.

4. Mobile marketing

Mobile also has a large impact on search marketing as Google vigorously follows its mobile first mantra. To me, it's a somewhat misleading mantra, since the reality is that many web users are still using desktop, laptop and tablet devices and there is a danger with mobile responsive designs that conversion on higher resolution screens may fall if mobile optimized. Instead, leading companies are looking at adaptive mobile design approaches which have the benefit of serving more relevant, contextual content and CTAs for users and reducing load times.

5. Marketing Automation

Like content marketing, marketing automation has been in the top 3 position in the digital marketing. Many businesses still have a potential for improving their automation as our research on the State of Marketing Automation shows. To help with this knowledge gap, including CRM, behavioral email marketing, and web personalization gave more webinars and talks on Marketing Automation than on any other topic past years. Some questions are answered in Email marketing and marketing automation toolkit which includes a free interactive capability review to score your email marketing automation. As businesses progress by putting lead scoring in place, or refining it and learning the best places on the journey to feature content through predictive analytics.

There is simply no better time than to represent yourself by using these latest trends and technologies of digital marketing to generate a substantial return for your business. Call us today and let IMarks become a partner in your company's online success.

The Importance Of Local SEO

Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.

1. Google Adwords Keyword Planner

This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it’s free to boot, and arguably one of the most useful free SEO tools available as well.

2. SEOProfiler

The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.

3. Moz Local

Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation.

4. BuzzStream

BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.

5. SEOPressor

SEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it’s a feature that has earned SEOPressor as one of the best SEO tools for small business.

6. Whitespark Local Citation Finder

The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.

7. Synup

Synup is useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It’s one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.

8. Screaming Frog

Screaming Frog helps to audit and index the website’s HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.

9. Serplify

Serplify is web software that will help you to achieve a page one ranking on Google’s results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.

10. Local SEO Checklist

This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.

11. Upcity Free Website Analyzer

UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.

12. ReviewTrackers

ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand’s reputation as well as awareness.

13. Copyscape

Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it’s completely original and it avoid plagiarism, whether it’s content duplicated from your own site or content duplicated from another source outside of your site.

14. PageSpeed Insights

The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.

15. Ahrefs

Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they’re using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users throughout the world.

SEO  is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.

 By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as they can be.