Category: <span>SEO</span>

If you're reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes. However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site. I did write a post last year about the […]

You are master of the keyword. You create 1,000 links with a single tweet. You rank for the word "rank." Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO expert. Ready for fun? Here at Moz we gathered our wits (it didn't take very long) and created a […]

For the past 20 minutes, if you search anything on Google, the authorship images, where it shows a picture of the individual who wrote the content shown in the Google results, no longer shows up. Here is a picture of what a search results look like with authorship images (was documented yesterday): Here is what […]

In parts one and two, I showed how I got my blog off the ground, indexed by Google, and just starting to rank. Now, it's time to dive in and sand off any rough edges, before they cause future SEO injuries. (1) Spot-check the SERPs Marketing automation tools are great, but sometimes we get so […]

Trying to do SEO for a website without full access to its CMS is like trying to win a sword fight with one hand tied behind your back. You can still use your weapon, but there is always going to be a limit to what you can do. Before this metaphor gets any further out […]

Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the […]

Do you accept standard SEO practices? Or do you prefer to evolve beyond the basics? Before I get too far, let me state that just because you can apply advanced optimization techniques does not mean you should. In most cases, SEO essentials will provide more and speedier improvements long before advanced optimization techniques need come […]

Launching a new site is exciting, and it should be, but we sometimes let excitement get the best of us. After months of building and planning, it's understandable to want to finally pull the trigger, but launch is important and rushing it can delay real success. This is the story of how I got Minimal […]