The debate continues over whether or not click-through rate is a search engine ranking signal, but columnist Jayson DeMers argues that perhaps it doesn't matter. Click-through rate (CTR) is obviously an important metric to consider in various facets of your online marketing strategy. The CTR of your social media posts could determine how much visibility future […]
Category: <span>SEO</span>
There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy. The term “content marketing” means different things to different people. I continually run into people who get the general idea, but they’re missing some of the […]
Feeling stagnant? Columnist Julie Joyce discusses why it's so critical for link builders (and SEOs) to always keep learning on the job. In a recent Twitter chat I did, we talked about continuing education for link builders — and I had to admit that I needed to get better at making sure that happened with […]
Columnist Stoney deGeyter reviews some of the elements of website design and development that make it easier to perform search engine optimization later on. Website architecture has been a focus for SEOs for a long time now, but over the past few years, it’s become even more important. That’s because architecture is the foundation of […]
There are many questions about the latest Google Panda update, Panda 4.2. Here are some answers for you from our talk with Google. When Google told us they pushed out a Panda refresh in mid-July, Panda 4.2, there were a lot of questions from the industry about what was different in this Panda refresh compared to […]
Think it's enough to have great content and great PR? Think again. Columnist Andrew Dennis explores some high-profile examples of missed opportunities that result from ignoring link-building. If you care at all about the online visibility of your business or brand, you cannot disregard links. There seems to be a common misconception floating around the […]
Search engine optimization (SEO) professionals can be quite critical of one another's techniques, but columnist Casie Gillette suggests that perhaps they just aren't seeing the larger picture. A couple of weeks ago, PayScale released a “Most & Least Meaningful Jobs” report. Search Engine Land founding editor Danny Sullivan covered the report here on Search Engine Land, focusing on the fact that […]
Google's John Mueller tries to explain why the Panda 4.2 rollout is happening so slowly over months and months. This morning, in a Google Hangout between Google’s John Mueller and webmasters, John was asked about the Google Panda 4.2 update several times. One question that came up was why it’s running slower than normal. John explained that the rollout […]
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO. Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C […]
In addition to negatively impacting potential customers' impression of your business, a poor online reputation can also make it harder to find link and content partners for your SEO program. Columnist Casie Gillette offers her tips for improving your reputation online. At the most basic level, when we think about SEO, we think about how […]
