Recently, Facebook updated Ads Manager app with a suite of new creative tools, via mobile device advertisers can create an ad content. In 2015, Ads Manager app was introduced. This mobile solution was introduced for creating and monitoring Facebook ads.

Today, image-based content for Facebook ads had to be created outside of the Ads Manager app. Advertisers would have to save the image to their phone and upload it to Ads Manager. With this new update, Ads Manager is a step closer to being an all-in-one mobile solution for Facebook advertisers. Advertisers can edit the ad images and they can create the advertisement itself, directly from the Ads Manager app.

This new update to Ads Manager can now be downloaded on iOS and Android. Read more for further assistance with Facebook ads:

 

Facebook Ads Manager now offers the following creative tools:

Text Overlay & Text Policy Checker: Incorporate text within an ad, select different fonts, adjust the text’s positioning, and alter clarity. This text policy will be based on Facebook’s guidelines.

Image Cropper: Crop images to fit within ads and Page posts.

Templates: Ad templates are fully customized and comprised.

 

Shapes, Stickers & Logos: Add a logo, stickers, and shapes to customize the ad and showcase important information.

Color Filters: Adjust the look of an ad by adding color filters.

Are you ready to know how to make effective PPC ads?

Learn more about Pay-Per-Click Marketing Basics and its best practices in PPC keywords, ad targeting, and much more!

Instagram opened new IGTV platform for long-form video, making it possible for all users to upload hour-long video content that will live within the standalone app.

As we all know about IGTV the trending news and a part of a global community of a billion monthly actives on Instagram. As Kevin Systrom (CEO), launched Instagram’s new IGTV platform, offering up a variety of stats around video consumption on the platform.

Research says on Instagram, viewers are watching 70 percent more video than they did just last year. An entirely new category of video now exists, and it’s being made by creators. Teens may be watching less TV, but they’re watching more creators online. That makes Instagram one of the largest and most engaged audiences anywhere in the world, by making a clear pitch that it aims to be a formidable competitor to YouTube. The IGTV video content is optimized to fit how users watch video on their phones with full-screen vertical videos. Content will start playing as soon as a user clicks on the TV-shaped icon on Instagram or opens the IGTV app.

What announcement made by Instagram :

You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

There are no ads on IGTV right now, but the CEO did say that the video platform was obviously a reasonable place to offer advertising options.  According to the news report, some advertisers are already reporting they are shifting their Facebook ad to Instagram because of Facebook’s rising ad costs. The launch of IGTV offers the potential for an entirely new platform for Instagram ads something that only sparks more interest in Instagram from advertisers wanting more affordable ad options.

Instagram will also look to ways for creators to monetize their content an effort Facebook has been focused on for a while now.

The launch of IGTV is really exciting because it now means that Instagram covers all the bases. Influencers will be able to post photos and videos to their feed, make Stories that last for 24 hours, stream live videos and make these new 60 minute TV shows. It also means that influencers will no longer need to redirect their audiences to YouTube, they will be able to post all of their content in one place.

The IGTV platform within Instagram and standalone app began rolling out globally on Android and iOS, and, according to Instagram, it should be available to all users over the next coming few weeks.

The glimpse of content marketing, it’s inescapable as success comes down to engagement. Maybe you have a broody branding, products and a hard-working team, but if you’re not engaging your customers through content marketing tactics, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy somewhat will be missing with the audience.

Do you really want to know how successful content marketers engage themselves with day to day updates? 

Then let’s take a look at some of the top digital marketing blogs tips for engaging audiences with their facts and prospects.

Set Engagement Objectives

If you have a business goal of improving the customer experience, a key KPIs might be the rate of customer service issues that are handled—via different channels like social media, email and your website. Once you have outlined your engagement goals and objectives, as well as the metrics to monitor them, you can map those goals with your content marketing strategy.

Aligning content topics and general content goals with your engagement objectives will help to keep your content focused and reveal any gaps where there no content to support an objective.

Sharpen Your Social Sharing Tactics

Think beyond your own social media channels when it comes to social sharing, which means focusing on ways to encourage readers to share with their own audiences. Social Sharing is one of the most powerful ways to get your content shared across the social media. Tools like Canva it helps to make it easy to create images formatted for social media with text, images, and graphics.

Target Personas, Not Demographics

Lots of digital marketing blogs focus on a specific niche, but there are several reasons for the targeting of various personas.  They mostly, encourage engagement by allowing the content to speak to its audience with specialized language and a baseline understanding. To the reader, it translates as authority, and it’s much more engaging. The focus on marketing personas also helps organize the site’s menu structure.

Be a Storyteller

Few things are more engaging to an audience than a good story. There are different ways to be a storyteller, but the most important thing is to establish a connection with your audience. Most successful content marketers share enough about themselves or their brand so that their audience can relate. They use their own experiences to illustrate a point through storytelling.

Ask them to Engage

The more engaging your content is, the more people will have something to say about it, which leads to the converted into comment either on your blog or on social media. However, people are more likely to respond if they’re asked to do so. Give readers a nudge with a question at the end of your blogs that directly asks for their opinions.

Create Engaging Content Like the Pros

There’s no doubt that digital marketing blogs are valuable resources on many different levels: The content is useful, and the blog itself is a testament to the effectiveness of the strategies they talk about.

When people visit their favorite blog mostly, they don’t just pay attention to the content, they will look at the visuals, the placement of the share buttons and storyteller style. Most of all pay attention to how and why people get engage and ways to apply these tips to their own content marketing strategy.

If this blog really boosted you then do share your valuable comments below. Soon we’ll get back to you for more latest updates about Content Marketing.

In Instagram Business Page, Instagram ads are more resembling than Facebook ads. As Instagram ads are quickly evolving, businesses with more options like increases brand awareness and website visits.

Picture Ad

This picture ad format is the first ad in Instagram ads. Advertisers have the option to create sponsored posts featuring a product or service they offer. They also have the option to add calls to action that leads to the appropriate page on the different business’ website. These all include phrases such as “shop now”, “install now”, “sign up”, “learn more”, etc.

                     

Picture and Interactive Navigation Ad

If you want to get next level with your Instagram ads, try the picture and interactive navigation ad. This ad assimilate a tool that allows viewers to build their own personal product without leaving Instagram! For every category chosen, the advertisers are directed to a new Instagram page that includes information regarding the categories.

Multi-Photo Carousel Ads

With Instagram’s carousel ads, advertisers are able to showcase multiple photos within a single ad by including a link to the brand’s website/webpage. The creativity of displaying carousel ads lies in the advertiser’s hands. You can be “storyteller” with a sequence of photos, or simply display the product what you are advertising by using different shots.

30 Second Video Ads

To develop a “cinematic flavor”, Instagram has rolled out 30-second of video ads. Prior to this recent launch, ads were limited to the basic Instagram video length of 15 seconds. These ads allow advertisers to move audiences through visual inspiration.

       

Instagram Marquee

Recently launched by Instagram, a new tool called ‘Marquee’ that allows advertisers to drive mass awareness and reach within a short period of time. This will be the perfect for showcasing a new product or for any business that wants to address on current topics.

Aside from the above-mentioned Instagram ads formats, advertisers are now able to publish a photo and video advertisements in a landscape format. Instagram ads are effortlessly making their way into the paid social scene.

With a community of more than 500+ million users, advertisers from large, medium and small businesses globally have the ability to generate clicks to a website, increase mobile app installs, increase video views, as well as massive awareness.

Do share your valuable feedback in the comment box about different types of Instagram Ads. Soon we’ll get back with some more informative blogs trends on Instagram.

Happy Weekend!

Facebook's changes its News Feed, just take it, easy dude! No Need to Panic. According to research - Columnist Rachel Lindteigen says that there are many ways to shares or expand the reach of your content in an effective manner.

If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the likely impact it will have on organic reach for that channel.

What is the latest Facebook algorithm update?

This latest algorithm update reduces the number of posts from business pages, publishers and news sites in a user’s news feed. Instead, content that is sparking engagement and conversation from people’s Facebook connections will be prioritized.

Why the algorithm update?

The change is intended to clean up the News Feed. Facebook wants to return to its original mission to help people connect. In many ways, it’s similar to the way Google Panda and Google Penguin worked to clean up the search results. And we’re going to find this latest update to be positive. Like Panda and Penguin, it’s going to force businesses to produce better content, and more importantly, engage with their fans and followers.

Facebook is a business, and if its users don’t enjoy the time they spend on the site, they’re going to go somewhere else. And if users aren’t on the platform, it’s not as alluring to advertisers. So, to protect its business, Facebook is making changes to provide a better user experience.

Is this sound like Google Panda and Penguin?

The Panda and Penguin updates from Google primate in the era of content marketing. It was no longer enough to buy a bunch of links and write up a bit of crummy content. You had to have a strategy and provide content your audience was interested in, go deep into your content and help your users. Google rewarded sites that focused on content. And same results it’ll be going to see on Facebook.

Is it the end of Facebook for businesses? Nah!

We all know some have already been dubbed this update. But Facebook hasn’t said they’ll stop showing your business page’s content. They’ve said they’re focusing on content that inspires meaningful conversations and engages users. Facebook told us if you’re publishing content that’s getting no engagement, it’s not going to be shown and won’t work. Let’s face it if you’re distributing content today that’s not getting any engagement, then the strategy wasn’t working anyway.

What’s going to work for business pages on Facebook?

Content creators are going to have to think more about their audience and what needs they have. The days of sharing every blog post or special offer on Facebook are over. Your organic reach will be limited unless you focus on creating engagement with your audience.

What should be the Facebook strategy follows?

• Think strategically to expand your reach
• Know your audience
• Understand audiences needs
• Use informative information to shape your strategy
• Take organic performance up a notch

If you haven’t incorporated video yet, it’s past time. A video is a format that converts the most on social media channels right now. Facebook, in particular, is favoring live video in its algorithm. In a survey, we’ve seen 30 percent to 50 percent increment in reach for live video vs. prerecorded and edited video.

Stay strategic and focus on Facebook audiences, and with your business page to exist with this algorithm update.

The use of hashtags for social media marketing is not so new, yeah but we can say its “Trending” as all we wanted to say in one word. The one-stop resource that tells about the use hashtags, how many hashtags to use, where to find trending hashtags and what kind of exposure hashtags can give you across Twitter, Facebook, Instagram, LinkedIn, Google+ and more.

The keys to your hashtag journey as follows:

The History of the Hashtag

The hashtag symbol itself came into existence sometime around the 14th century. As it was invented by a telephone technician and later in it was used on telephone keypads.

It wasn’t called hashtag until its usage became popular on Twitter. From there, hashtags gained momentum, eventually, it became a social media commodity now.

Take a look how do we use hashtags on each social media platform.

Use of Hashtags on Facebook

Hashtags on Facebook can get your posts more exposure but you have to use them in a right manner. Less usage of hashtags as it will make your business look annoying or else spammy. Try to go for a token of 2 hashtags per post for the best engagement. If you use more than two hashtags in a Facebook post, research suggests you'll see less engagement. Make your Facebook post public and make sure to allow people to follow you. Otherwise, only friends and followers will see your posts with hashtags. When you make your Facebook post public, it will enable anyone to see the post if they search for a hashtag that you've included in a post.

Use of Hashtags on Twitter

Tweets with hashtags tend to see significantly more engagement than tweets without, but as usual, there are rules about using hashtags on Twitter, including how to use hashtags in Twitter ads. Tweets with a token of 2 hashtags see, on average, around 21% more engagement - The key tip here is don't go overboard. Just a couple of hashtags in your tweet should do the trick. Be careful using hashtags in ads on Twitter as research shows that you'll probably get more ad clicks if you don't use a hashtag.

Use of Hashtags on Instagram

If it seems as if it smudge across all social media platforms. In Instagram using the token of 2 hashtags is not mandatory. There are so many Instagram posts have seemingly endless hashtags. Always use hashtags on Instagram - You'll get 14% more engagement on average, so it pays to use relevant tags. More token of hashtags is cool for Instagram you can add many more hashtags on Instagram posts.

Use of Hashtags on LinkedIn

LinkedIn hasn't always supported hashtags but, LinkedIn hashtags are back now. You can use them in pretty much the same way you'd use a hashtag anywhere else. People can search for hashtags on LinkedIn in the same way they can on other platforms, and LinkedIn uses hashtags to monitor what's important to users so it can show them more relevant content. Add hashtags to your business's profile as this will give more visibility to the site. The use hashtags in LinkedIn Publisher posts - If you write long-form content on LinkedIn, add some relevant hashtags to the body of your article to help LinkedIn categorize your content and show it to interested users. So it's best to stick to a token of 2 hashtags. This will give more exposure without making you look like spam.

Use of Hashtags on Google+

Hashtags on Google+ are different than hashtags on other platforms. They'll still help you reach more people than posts that don't include hashtags, but that's where the similarities end. Hashtags have a greater influence on Google+ than other platforms. To get more engagement on Google Plus, hashtags are the key. Hashtags on G+ can have SEO benefits. If you search for a hashtag on Google, you may see a sidebar that shows Google+ posts related to your search. There's not a lot of research on Google+ hashtags, so go for a token of 3 hashtags.

Some Fewer Tips for Using Hashtags for Social Media Marketing

As with all things marketing, you should do a little research on hashtags before you go throwing them into every social media post you publish for your business.

Look at what your competition is doing with hashtags. Are they using any at all? Do they get to attack their followers with hashtags?

These Hashtag Research Tools Might Will Avail You!

Ritetag -This will help to find out hashtags with high engagement rates on the Twitter account.

Twitonomy - This will monitor Twitter hashtag analytics.

Hashtagify - This will help you find trending Twitter hashtags.

 #TuesdayThoughts

Hope this blog has been provided some guidance and intuition by helping you to give less space between you and hashtag.

Instagram is now looking to become a full-fledged communication platform as it will have a video calling feature in the near future. Instagram is planning to debut a video calling feature and internally it is working on the development of the same.

The video calling should start by tapping on the camera icon, that is seen on the Instagram Direct chat. As of now, there is no more knowledge on exactly what other features this video calling feature will have. You might soon be able to make video calls to friends via Instagram, putting the photo-sharing network in competition with Facebook Messenger and WhatsApp.

According to information leaked by WABetaInfo, the new feature is currently in development and won't be released for a few months. Once it's rolled out, you'll be able to start a video call with any Instagram user who's accepted an active chat invitation. The feature is expected to be released for both iOS and Android.

Instagram is yet to make this option official since it is only in the testing phase. And while it is in the testing phase, it must be noted that the typewriter font makes the text very small which also lets you type more. Maybe it can work upon the size of the text option depending on the font of the text.

So, we can just hope that feature becomes a reality over the coming months. What's your opinion about this? Else will it become more cluttered? Do comments below.

With 80 million active users and an audience base that is swelling by the day, Pinterest easily ranks among the most popular social networks around today. It’s rising in both numbers and significance at the same time which has made it a viable platform for brands to leverage and capitalize upon. Now its in trending that Pinterest is considered as a potent option to boost visibility, enhance sales and realize the objectives of the business. We have created an interesting infographic on how to leverage Pinterest for eCommerce and SEO.

So, your business is losing out on a massive opportunity if it’s not on Pinterest yet. Besides, you are losing out on a truly eclectic audience comprising largely of bloggers, brands and businesses from different fields. With an effective marketing strategy, you can tap into the ever-expanding potential of Pinterest as well as promote your brand and grow your business to great advantage.

There are some key factors which should be followed for Pinterest :

Get as Many Charming Pictures as Possible  

The pin will fail to make heads turn if it does not have a charming picture. If the picture is dull and uninviting, chances of people clicking on it or reading the description remain dim. The mantra should be to catch one’s attention using as much of an appealing picture as possible.

Avoid your Pins from Turning Really Long  

Being short, succinct and to-the-point is the way to have the pin gain re-pins. Your pins should not be long; drawn-out and long-winded pins will take you nowhere. Never look to cross the maximum character limit. Take care to be precise. In addition, be careful with the pin description and keep the length close to that of a tweet or just marginally beyond.

Include Keywords and Hashtags in your Pin Description  

You have to keep in mind the Pinterest search engine to boost your exposure and ranking. It means your motive is to make your content go viral. So, write a description and optimize it using keywords and/or hashtags. It’d be great if you also include a call-to-action as all these elements help users identify with your brand faster.

Pin More often than You Do  

More pins mean more benefits! You have to understand this and should start pinning more often. Pining once or twice a day is not enough and in order to enhance customer engagement, make sure to pin no less than 10 pins per day. Brands have measured benefits in cases where they raised the number of pins.

Space out Your Pins  

Pinning more often is indeed a winning strategy yet it also calls for some caution. Make sure to avoid flooding your users with pin after pin without giving them a chance to first grasp the core message. Rather, space out the pins and schedule them to reach users over time, in a gradual and systematic manner.

A Pin with Multiple Images  

Many marketers still hesitate to add more than one image with their pins. They should rather shun the apprehension and add more images with a pin. In fact, the level of engagement goes up when a pin has more than one image.

Add Text to Your Pins

Start adding text to your pins as this boosts the level of engagement with your target audience. You can add some quotes, or use catchy headlines to make your pins more interesting. Without text, your pins won’t make as much impact as they could otherwise. So, try and stick with this strategy. Click here to see the example.

Conclusion

It’s obvious that Pinterest has grown a lot and your business can’t afford to ignore its marketing virtues. It is therefore important to hire social media consulting services and get the most of this fast-growing and ever-expanding social network. After all, you need to follow just a few marketing tips to make your pins do the trick for your brand value.

The best thing about Twitter is that the people using it are so diverse! It doesn’t matter what your business is about, you will be able to find people almost instantly who are interested in your niche. This allows you to quickly find people who are part of your targeted audience.

There are some key points that you can use to improve your Twitter Marketing and increase traffic to your website.

 Driving Traffic From Twitter To Your Website

Let's get to the point! You want to use Twitter to drive traffic to your blog/website. Twitter is one of the best social media tools for driving traffic to your website. It is such an amazing feeling when you tweet about a new post on your site and people start to re-tweet it, spreading the word.

Exploitation of Twitter and Blogging Together

To get the most out of Twitter, we need to promote Twitter on a website and there are a few ways to do this. The most obvious way to do this is to display a Twitter button on a homepage. This button links directly connect it to the Twitter account, allowing people to sign-up and then follow it.

Social Media Icon

Another great way to promote Twitter on the site is to display sharing links on your posts. As you can see, at the bottom of this blog posts is displaying share buttons. This allows anyone to share the posts on any of the social media sites online, including Twitter. Also, conceive by placing a ‘Recent Tweets’ box on your site. This will display your newest tweets that your visitors may be interested in. Ultimately, this is just another way to encourage people to ‘follow‘ you.

Promote Yourself

You need to make sure that you promote yourself and your blog on Twitter. If you can do this well, then you will be able to build a strong brand identity that will be beneficial in the long run.

One of the key parts of your Twitter profile is your bio. Write a bio that clearly states what your blog is about and add a link to your site. This sounds really easy, but take some time to think about this. You only have a limited amount of characters, so make them count. If after reading your bio, people don’t get what you are about, they won’t stick around.

Twitter Byline

The best way to promote your website is to tweet about it! Tweet about all of your new posts a couple of times a day and keep everyone up to date about everything that is happening with your site. Surprisingly, a lot of people think that if they promote themselves on Twitter, then that makes them a spammer. That is just not true! It is fine to promote yourself, as long as you do it the right way. Tweeting every 5 minutes about your new post or an affiliate link would be classed as spam. Mix it up a bit and you will be fine. Tweet about your new post, but then tweet about other things that might be related. If you can get the right balance and learn to promote your site in the best way, then you will begin to see results.

Shuffle Friends

Twitter is a social site, so be social! There is a whole community related to your niche out there, so get involved. Chat with people, make friends, share ideas, ask a question, re-tweet, etc. We all get amazed when we get followed by someone that doesn’t tweet. But when we checked their profile, they are following the galore amount of people, but have never tweeted a single thing. In this, we can’t expect to make friends and build your brand without tweeting.

Focus More On Your Twitter Followers

One of the best things about Twitter is that you can get almost instant reaction to your tweets from your followers. It is important that you listen to your followers as they can tell you what is working and what isn’t. A particular post that you tweet may be particularly popular, so you might want to do a follow-up post on the same subject. Similarly, if you don’t get much reaction from one of your tweets, it may be because there isn’t much interest in it.

You can just ask your followers what they like and what they don’t and why. This way you are almost treating Twitter as a tool for market research that can help you with your business.

Cracking Conversations

Twitter is full of people having great conversations with one another. The best ones are full of useful information that can be very helpful to you. Don’t be shy, jump into conversations, ask questions and contribute to the discussion, or better yet start your own. People are very helpful when you are nice to them, you can learn a lot from many different people and build a useful network of people.

Untwisted With The Factor

Be honest on Twitter. If you come across something that you really like, or that you think your followers will like, then tell them about it. If you find something that you don’t like, then also tell them about it and why you don’t like it. You may find that not all of your followers agree with everything that you say, but ultimately they will value your honest opinion, which is far more important!

Twitter Background Knowledge

Twitter allows you to customise your Twitter account, so you can change all of the colours and you can upload your own background image. Why is this important? Well, by customising your own account, you make yourself stand out from the rest of the crowd. You can make all of your account colours match your website colours.The background image is the most important part of this process. You can include a lot of important information on your background image that your followers might find useful. The most obvious would be to display your website address, but you could also show social network addresses, any products that you are promoting, company logo, etc.

Marketing yourself on Twitter can take up quite a bit of time, which you could be using to add to your website. Thankfully, there are some useful tools that you can use to help you. You can now follow people, unfollow, schedule tweets and so much more with some really easy to use applications that do everything for you.This can help to increase traffic to your website by making your online presence known. If this blog really performance good for you then please leave your comments below & feel free to ask your doubts.

Do You Really Think So! Simply, writing and publishing blog posts aren't enough of this. There’s so much of digital noise out there in the world!

 

For most bloggers, the natural first step is to share their content on Social Sites but after this, many writers are at a loss. If all you’re doing and want to showcase your blog posts on different sites, then you’re missing out thousands of potential views that could come from sharing on other platforms.

We need to build it so that we will come up with amenable kind of thing. Then our work will be begun by hitting the “Publish” button that’s time to promote the work.

Promotion and link sharing

No matter how great you make your content, sometimes finding an audience organically can still be a struggle. To help improve the reach of your posts, you might want to consider trying out a few different services that will likely boost your shares.

Let’s take a look at such platforms.

Quuu

There are two sides of Quuu — both of which can be beneficial to entrepreneurs. The first is the ability to sign up for curated content updates based on your categories of interest. What’s more is that Quuu also offers you the chance to have your content included in some of those suggestion updates. When submitting a blog post or article you’d like to be shared, you can include an image, tag your social account, and select the ideal category for your content. Note that promoting your posts with Quuu will cost you a bit of money but will help get your content shared and perhaps lead to some new followers.

Viral Content Bee

If you’re looking to promote your content but don’t want to spend the money required for services like Quuu, you should give Viral Content Bee a try. Formerly known as Viral Content Buzz, VCB operates on a point system where you can earn credits for sharing other users’ posts and spend credits to have them share your content. This reciprocal sharing doesn’t give you as much audience reach as Quuu but, hey, it’s free.

BizSugar

Compared to the other two services in this section, BizSugar is a bit different. In fact, one could almost consider it its own social network of sorts. Here small business owners, entrepreneurs, and bloggers gather to share business-related content from around the web. Not only does this lead BizSugar to be a treasure trove of content to be consumed and passed on to your followers but also gives you the opportunity to share your business blog posts with a receptive audience. Of course, you’ll want to be sure not to spam BizSugar or any service for that matter and also be sure to take the time to comment and vote on the content posted by other users.

AppSumo

Finally, when it comes to finding new tools for social media and more, AppSumo is a great resource. Truth be told, it’s actually where I first learned about Quuu and other great platforms. You can think of AppSumo almost as a Groupon for business tools, offering discounted service subscription, e-courses, and of course apps on a daily basis. As I can tell you from experience, it’s a site worth keeping an eye on.

Finding places to promote your blog posts isn’t difficult – the internet is an enormous place with a tremendous number of opportunities. Just be sure that your content is relevant to the specific community you target and meets stringent quality guidelines before sharing. When you do so, you’ll discover that there are thousands of potential readers available out there for you that you’d never meet by sticking to social channels alone.

Are there any other online resources you want to share with us, Feel free to give your valuable recommendations!