Last August, we launched the Lead Generation Card to all advertisers on Twitter. Since then, we’ve been impressed with the many small and medium businesses who have integrated the Lead Generation card into their marketing strategy, and seen powerful results. We thought it would be valuable to share a page from our own playbook and […]
Category: <span>SMO</span>
People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking to us, […]
It seems that Twitter really wants you to sign onto Twitter.com. After introducing a splashy new profile design Tuesday, it announced today that users who sign in on Twitter.com will get real-time activity notifications. The feature, which Twitter said will be rolled out “over the coming weeks,” will send users a notification when someone replies […]
Remember when Moz rebranded way back in May 2013? (Seems like a lifetime ago for this Mozzer, but, alas: startup life.) Well, since then a ton of you have reached out in our Q&A forum and on social media to ask just what we did to get this done. Rebrands happen. While this is a […]
Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the “weight”) of status updates. With these changes occurring so rapidly in the news feed, many brand managers want to know how to stay on top of it all. We dug deep into the data to see […]
Let’s be real here, measuring your social efforts is a pain in the butt. I mean, there are tons of metrics to track, and data to look at, but actually knowing if you’re making an impact to the organization, that’s a bit trickier. Right? It’s simple to track followers and see which platforms send you […]
Ten years ago, Facebook was born. Since then, it has been transformed from “The Facebook” that aimed to connect students at Harvard together into a service with about 1 billion active global users. Facebook founder and CEO Mark Zuckerberg reflects briefly on Facebook turning 10 in a post today. And below, an infographic covering that […]
If you’re looking to follow all the big brands that are advertising during Super Bowl XLVIII, we’ve got you covered with our latest twitter list, Super Bowl 2014 Advertisers on Twitter. How To Follow This Twitter List Of Super Bowl Advertisers Following this list is easy. Just go to Marketing Land’s Twitter account, click on […]
There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run […]
