Driving the growth of Digitization in the M&E Industry

Driving the growth of Digitization in the Media and Entertainment Industry

The Media and Entertainment sector is growing at a tremendous speed. As per a report, the media segment is one major reason for this growth spiral is the young audience, which is consuming media at their own pace and convenience, sharing content across platforms and putting their views across on social media. This is the power of digitization and this will fuel further growth in this sector. The scorching pace that it has set in 2016 will be further accelerated because it is more user-driven and will provide content that is available on demand.

The process of converting information into a digital format is known as Digitization. Here some information is organized into units called bits which can be individually addressed. This binary data is processed by computers and other devices having the capacity to compute. Digitizing information makes it easier to save, access and share across various platforms to any place in the world.

Every industry has been impacted in a positive manner by the use of digitization and the entertainment and media industry has been no exception to this. The Media and Entertainment Industry was taken by the digital revolution to help in breaking new barriers and creating bigger grounds to play.

This impact has been further fuelled by the rise of the mobile technology revolution in the industry that has never seen before in this generation. In earlier times, it was a newspaper that bought in news the next day morning from around the world. Today, the job of reporting and analyzing is being done by social media platforms like Twitter and Facebook etc.

Since the advent of mobile technology, television, radio, and newspaper have taken a backseat just like the internet has transformed the M&E industry. This phenomenon has made sweeping changes to the way users watch television, laptop, mobile or tablet that is used in between programs or commercials by television viewers. The presence on this screen is extremely critical and every industry is struggling for this space.

Content that is available at the click of a button yet is available from anywhere and can be shared is the need of the hour. Digitization will make all-encompassing changes in the way content, be it newspaper or television, is looked at and consumed. Large Media houses dealing with news on print have started looking at various avenues of reaching the audience and digitization is helping them to do so.

IMarks has always been at the vanguard of such riots that amaze the Media and Entertainment Industry. Our constant interaction with the leading organizations of this industry has given us access to the pulse of the M&E sector and we put it for moral use along with the latest technology while connecting with our clients.