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Blockchain and Artificial Intelligence are two major technologies that regulate the pace of innovation and introduce a radical shift in every industry.

Blockchain brings the major transformation in the financial sector. In fact, the companies are going for a test approach especially the banking sectors towards the blockchain technology.

If we compare the other centralized technologies blockchain makes the work safer, smoother and transparent. While there is much impact on the financial sector but blockchain can also play an important role in the development of Artificial Intelligence (AI). In general, every technical aspect has its own degree of complexity as well as business implications but the combined use of the two may be able to create the entire technological and human paradigm from scratch.

Depending on who can access and verify the information stored on it, there are many potential ways to use a blockchain, apparently, there are varying levels of security and transparency. Ultimately, it is a way of recording data, transactions, and information in a more decentralized way. AI or machine learning, on the other hand, operates on a centralized, closed system, accomplish its task.

Decisions made by AI algorithms are increasing. Those results are being utilized, and they are still being audited by humans to ensure the accuracy of those decisions. That verifies the efficiency of ongoing machine learning. This is a tedious task, as enormous amounts of data are fed into AI algorithms. Sifting through each decision point becomes complex.

Here the auditing process becomes greatly simplified by recording each of these points on the blockchain, making it more secure and easier to assess. The complete and transparent view of the decision-making process of AI technology is an important step in validating AI’s usefulness. This can be safely stored on the blockchain, yet still accessed by AI decision-making processes as necessary.

Read more about: AN UNSTOPPABLE SUCCESS OF AI TOOLS

Let’s check out an example of the Healthcare Industry: There is a mutual understanding, where technology includes safely storing medical records and checking them against current best practices to make the most accurate diagnoses and treatment plans possible. It reduces a lot of human work.

When comes to the part of the entertainment, machine learning will help in suggesting the next best enjoyable video to be watched. With the help of blockchain, our preferences and viewing history can be kept safe. Work is made easier and convenient with artificial intelligence algorithms.

Combined abilities of blockchain and AI will allow maximizing benefits. The possibilities are endless with the recently developed innovations of AI and Blockchain.

September 4th, 2018: IMARKS pleased to announce that we have signed up with OneApollo. This program is a one stop window for all medical and healthcare needs. The program accompanying with entire healthcare journey. In this card less membership program, patrons can earn and redeem rewards at any apollo health centers in Hyderabad, India. IMarks task was to provide them with full-fletched digital marketing services.

IMarks is a digital marketing and media services company that specialises in providing simple and effective digital solutions for Healthcare Industry, Retail Industry, Education Industry, Different Sectors, and much more digital services in Hyderabad. Its standard is to provide quantifiable results, strategies driven by direct revenue and exceptional customer service and support. We focus on understanding your goals and composition with a measurable strategy that is customised for the client. We provide Website Development, SEO, SMO and PPC services, and we will ensure your site is technically sound with digital amenities perspective by addressing all the services progression, then optimised it with digital services what the Healthcare Industry needs.

OneApollo– They have opted Digital Marketing activities to showcase their services strategically with good image by creating online branding for their services. We provided Website Development, SEO, SMO, PPC services to give a new brand identity in Healthcare Industry so that they can promote their services, business and brand reputation across those markets right away.

IMarks is a vision which provides your business by creating real value in the Healthcare Industry.

We focus on understanding your goals and composition with a measurable strategy that is customized for the client. We provide SEO, SMO and PPC activities to ensure your site is technically sound with digital amenities perspective by addressing all the services progression, and then optimized it with digital facilities.

Imarks is holding the key to making the business dreams come true through digital strategies.

IMARKS Team:

Having 8 years of industry experience means we learn faster, start from a much stronger phase and spend more time testing in the markets which mean we bring a full suite of digital marketing services to help grow brand awareness, engagement, and loyalty.

From paid search marketing to SEO,ORM, to social media management, Web Design & Development services, we take a research-based approach to planning, testing, measuring and expanding client’s businesses stretch.

We’ll take a detailed look at your current website analysis everything in the arcade efforts, detailed statistics, budget, with the communities to serve you.

With these inputs, we create a strategy with the right mix of digital marketing designed specifically for you.

The combination of our extensive expertise and process means a time to get more leads and a better result. This enables you to grow brand affinity with consumers, increase lead generation, and improve engagement and getting brand awareness.

For more information contact:

Address: 16-2-753/A/2, Sri Sri House,4th Floor,
Revenue Board Colony, Dilsukhnagar – 500060,
Hyderabad, Andhra Pradesh.
Phone: 040 2980 2221
www.imarks.in

#2018Trending: Google AdWords is now Google Ads

Recent update: The Senior vice president Sridhar Ramaswamy who leads Google’s ads, explained about the rebrand. He said the reason behind the rebranding is the company has been getting constant feedback over the past few years.

As Google has acquired new ad products, to get leads it has become more complex over the past two decades. This made advertisers, agencies, and publishers hard to recognize and select the appropriate google product for their needs. With the point of rebranding, it helps in locating “where we want the product to go” Along with the latest trends of rebranding, Google is also coming up with new solutions that simplify its advertising offerings.

Going ahead, Google’s ad products will be segmented into three major brands.

1. Google AdWords is now Google Ads

2. Google Marketing Platform (A combination of Double Click advertiser products and Google Analytics 360)

3. Google Ad Manager

Read more about :  Google Ad Words is now Google Ads

Let’s know what are these three major changes and its impact:

1. Google AdWords is now Google Ads

Firstly, whether it’s a search ad, display ads, app ads or YouTube video ads etc., this serves as the front door for advertisers to buy on all google surfaces.

Google is also laughing something new as smart campaigns, which is a default mode for advertisers. It allows advertisers to identify the actions based on priorities whether store visits, purchases or phone calls. With the use of machine language the images, texts are optimized and drive to respective actions.

2. Google Marketing Platform

Google Marketing Platform assists to plan, buy, measure and optimize digital media all in one place.

Dan Taylor Managing Director for platforms said about the Google Marketing Platform as it helps in growing need for collaboration.

The Marketing Platform adds a new integrations centre. Unifying DoubleClick and Analytics 360 as a single platform has come for the advertisers who were integrating the two products on their own.

3. Google Ad Manager

The Final Change unifying DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX) has been a three-year process. Jonathan Bellack, the director of product management for publisher ad platforms said, “Marketer demand for addressable advertising has moved us to a place where all buying will be programmatic,”

Google Ad Manager will assist publishers to monetize at all the new places where people are engaging. For example live streams, connected TVs, Accelerated Mobile Pages (AMP), and platforms like YouTube and Apple News, Bellack explained.

Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one.

Advent increase in technology affects the business strategies and operations. AI holds a huge potential in the field of digital marketing by providing a better customer experience, targeted marketing, and predictive analysis that gives a major impact in obtaining high ROI to business.

AI and Digital Marketing

Marketers were hesitant to incorporate artificial intelligence into their strategies. While with the broad impact AI continues to be important for business. Marketers witnessed confidence by practical application. They observed that there is less confusion with the application and reaped significant benefits.

Let’s check out how AI can impact digital marketing. What are the capable areas where AI can tremendously boost digital marketing?

1. Makes Your Decisions Easier with Predictive Marketing

Want to know how it works?

Here we go! Whenever a user browses on internet new data is generated and that is collected for AI analysis. The data which is obtained can reveal the information like user needs and future actions. Based on this data marketing can be optimized to get the most relevant information.

This further reduces the sales-cycle work as the relevant information is handed over to customers all at one go. The predictive campaigns can drastically reduce customer research on the product. From the view of marketers, they can continue to analyze the buyer through data and even make the customers back.AI-enabled algorithms will have a huge impact and challenge the current ‘hotshots’ like SEO. With AI powering chances of trends such as SEO, banner ads become obsolete.

2. Personalizing the user experience

This is the major breakthrough where AI can create a significant impact. The major concept of a marketer, in fact, the belief of a marketer is a customer is a king. When it comes to digital marketing content is the king. So, if the content marketing strategy is aligned with artificial intelligence it could show the ultimate impact. Based on data gathered such as customer interests, buying behavior and especially on customer search, customized content campaigns can be conducted.

Chatbots are another example of AI interference which is designed to interact with the customers. This would completely enhance the user experience. Traditional chatbox and text communication will soon give away to a multi-dimensional approach with sensory abilities such as voice and touch. It gives the complete virtual experience as talking to a real person with consciousness.

Augmented reality, will help a user to make an easy decision as they are able to perceive the product even before purchasing. This will regulate a quicker response from the customer and in turn generates the revenue.

3. Using image recognition to get maximum ROI

 Image recognition was confined only to identify the objects but with the emerging technology, AI can assist to get the complete information of an image. This can be used in various ways for various sectors.

For Banking Sector for making the fastest payment process and improve the customer security.

The social media outreach is more with the images. According to the research the world population shares around 4 billion images a day. Machine language software will look for images in social media and compare it to a large image library to draw relation. AI will help to align the marketing strategies in order to extract maximum Return on Investment.

Conclusion

 Finally, we can know much better than we ever did.  Artificial intelligence will bring marketers and customers closer in the coming years. There will be mutual benefits to customers in a better understanding of a product and marketers have a better understanding of consumers. Artificial Intelligence acts as a link between Customer and marketer.

With artificial intelligence as the connecting link between them, it would be interesting to see how digital marketing turns out in 2018. Predictive analysis will Optimize decision making and better sales-cycle. But this time both customers and brands would be on the winning side.

Let’s watch how marketers are going to use this Artificial Intelligence and multiply their revenue.

August 1st, 2018: IMARKS pleased to announce that we have signed up with Uppala Srinivas Gupta (Social Worker) and Uppala Foundation (NGO). This foundation is actively working for the progress to the deprived people and to educate the people about education & he is a president of IVF for Telangana & AP. IMarks task was to provide them with personal Branding, Website Development ,SMM, Paid Campaign (Facebook) and Video Marketing.

IMarks is a digital marketing and media services company that specializes in providing simple and effective digital solutions for NGO Industry, Retail Industry, Health-care Industry, Different Sectors, and much more digital services in Hyderabad. Its standard is to provide quantifiable results, strategies driven by direct revenue and exceptional customer service and support. We focus on understanding your goals and composition with a measurable strategy that is customized for the client. We provide SEO, SMO and PPC services, and we will ensure your site is technically sound with digital amenities perspective by addressing all the services progression, then optimized it with digital services what the NGO Industry needs.

Uppala Srinivas Gupta (Social Worker) and Uppala  Foundation (NGO) –

They have opted for Personal Brand Awareness, Website Development, SMM, Paid Campaign (Facebook) and Video Marketing activities to showcase their services strategically with good image by creating on online branding for their self-branding and services. We provided SMM, Paid Campaign (Facebook, AdWords) services to give a new brand identity in NGO industry,so that they can promote their services, business and brand reputation across those markets right away.

IMarks is a vision which provides your business by creating real value in NGO Industry

We focus on understanding your goals and composition with a measurable strategy that is customized for the client. We provide Personal Branding, Website Development, SMM, Paid Campaign (Facebook) and Video Marketing activities to ensure your site is technically sound with digital amenities perspective by addressing all the services progression, and then optimized it with digital facilities.

IMarks is holding the key to making the business dreams come true through digital strategies.

IMARKS Team:

Having 8 years of industry experience means we learn faster, start from a much stronger phase and spend more time testing in the markets which mean we bring a full suite of digital marketing services to help grow brand awareness, engagement, and loyalty.

From paid search marketing to SEO, ORM, to social media management, Web Design & Development services, we take a research-based approach to planning, testing, measuring and expanding client’s businesses stretch.

We’ll take a detailed look at your current website analysis everything in the arcade efforts, detailed statistics, budget, with the communities to serve you.

With these inputs, we create a strategy with the right mix of digital marketing designed specifically for you.

The combination of our extensive expertise and process means a time to get more leads and a better result. This enables you to grow brand affinity with consumers, increase lead generation, and improve engagement and getting brand awareness.

For more information contact:

Address: 16-2-753/A/2, Sri Sri House,4th Floor,
Revenue Board Colony, Dilsukhnagar – 500060,
Hyderabad, Andhra Pradesh.
Phone: 040 2980 2221
www.imarks.in

Recently, Facebook updated Ads Manager app with a suite of new creative tools, via mobile device advertisers can create an ad content. In 2015, Ads Manager app was introduced. This mobile solution was introduced for creating and monitoring Facebook ads.

Today, image-based content for Facebook ads had to be created outside of the Ads Manager app. Advertisers would have to save the image to their phone and upload it to Ads Manager. With this new update, Ads Manager is a step closer to being an all-in-one mobile solution for Facebook advertisers. Advertisers can edit the ad images and they can create the advertisement itself, directly from the Ads Manager app.

This new update to Ads Manager can now be downloaded on iOS and Android. Read more for further assistance with Facebook ads:

 

Facebook Ads Manager now offers the following creative tools:

Text Overlay & Text Policy Checker: Incorporate text within an ad, select different fonts, adjust the text’s positioning, and alter clarity. This text policy will be based on Facebook’s guidelines.

Image Cropper: Crop images to fit within ads and Page posts.

Templates: Ad templates are fully customized and comprised.

 

Shapes, Stickers & Logos: Add a logo, stickers, and shapes to customize the ad and showcase important information.

Color Filters: Adjust the look of an ad by adding color filters.

Are you ready to know how to make effective PPC ads?

Learn more about Pay-Per-Click Marketing Basics and its best practices in PPC keywords, ad targeting, and much more!

Google Docs just got an update with a new AI grammar tool. By now, everyone knows about the free and paid service known as Grammarly. When enabled in your browser, it can provide you a real-time corrections for grammar and syntax errors. However, it gets things wrong sometimes.

Read more about the use of Artificial Intelligence :

 Despite Grammarly’s integration with Microsoft Word, the program didn’t work with Google Docs. However, thanks to the latest news from Google, Grammarly might not be the only grammar fixing AI tool in town for Google users now.

Coming Soon: Machine Translation AI Tools.

The machine translation algorithm recognizes errors in real-time. It even makes suggestions for corrections as you type. Google claims the tool can spot incorrect article usage as well as more complicated grammatical and syntax issues. A highly effective approach to grammar correction that is machine translation-based.

 Google isn’t the only company to leverage AI for things like real-time grammar fixing.

• Deep Grammar : It offers a similar tool based on natural language processing. This works similarly to the Inbenta Chatbot, but for the sake of grammar checking. It appears that Deep Grammar is still in development, but its “coming soon.”
• PaperRater :It offers plagiarism checking, grammar checks, and writing suggestions.
• CorrectEnglish : Its functions are similarly to the Grammarly browser plugin. You can get suggestions in real time, while also using proofreading tools.
• Word Counter : It offers expanded tools like word counting, reading level, speaking time, keyword density, and more details about any given piece of content.

We don’t know if the new Google Docs grammar AI will be on the same level as these tools and Grammarly. We will update you with more latest findings in our upcoming article. So, according to your point of view which AI-based grammar and writing tool do you prefer the most to use? Do answer….!!!

July 24th, 2018: IMARKS pleased to announce that we have signed up with Challenger Academy which is an Educational Institution. Challenger Academy provides wholesome education by encouraging the words to different academic verticals (i.e., CBSE, ISC). IMarks task was to provide them with full-fletched digital marketing services.

IMarks is a digital marketing and media services company that specializes in providing simple and effective digital solutions for Education Industry, Retail Industry, Healthcare Industry, Different Sectors, and much more digital services in Hyderabad. Its standard is to provide quantifiable results, strategies driven by direct revenue and exceptional customer service and support. We focus on understanding your goals and composition with a measurable strategy that is customized for the client. We provide SEO, SMO and PPC services, and we will ensure your site is technically sound with digital amenities perspective by addressing all the services progression, then optimised it with digital services what the Education Industry needs.

Challenger Academy – They have opted Digital Marketing activities to showcase their services strategically with good image by creating online branding for their services. We provided SEO, SMO, PPC services to give a new brand identity in Education Industry so that they can promote their services, business and brand reputation across those markets right away.

IMarks is a vision which provides your business by creating real value in the Education Industry.

We focus on understanding your goals and composition with a measurable strategy that is customized for the client. We provide SEO, SMO and PPC activities to ensure your site is technically sound with digital amenities perspective by addressing all the services progression, and then optimized it with digital facilities.

IMarks is holding the key to making the business dreams come true through digital strategies.

IMARKS Team:

Having 8 years of industry experience means we learn faster, start from a much stronger phase and spend more time testing in the markets which mean we bring a full suite of digital marketing services to help grow brand awareness, engagement, and loyalty.

From paid search marketing to SEO, ORM, to social media management, Web Design & Development services, we take a research-based approach to planning, testing, measuring and expanding client’s businesses stretch.

We’ll take a detailed look at your current website analysis everything in the arcade efforts, detailed statistics, budget, with the communities to serve you.

With these inputs, we create a strategy with the right mix of digital marketing designed specifically for you.

The combination of our extensive expertise and process means a time to get more leads and a better result. This enables you to grow brand affinity with consumers, increase lead generation, and improve engagement and getting brand awareness.

For more information contact:

Address: 16-2-753/A/2, Sri Sri House,4th Floor,
Revenue Board Colony, Dilsukhnagar – 500060,
Hyderabad, Andhra Pradesh.
Phone: 040 2980 2221
www.imarks.in

July 16th, 2018: IMARKS pleased to announce that we have signed up with JOLLY HITS (Devi Sri Prasad- Live Musical Concert, New Jersey) which is a one of the leading Production and Distribution companies for Indian Motion Picture Movies and Live Events. Jollyhits, hosting and featuring DSP (Devi Sri Prasad) and his team in New Jersey USA. IMarks task was to provide SMO, Video Promotion, and Paid Campaign for Google, and Facebook as a marketing services.

IMarks is a digital marketing and media services company that specializes in providing simple and effective digital solutions for Media and Entertainment Industry, Education Industry, Retail Industry, Health-care Industry, Different Sectors, and much more digital services in India and Other Countries. Its standard is to provide quantifiable results, strategies driven by direct revenue and exceptional customer service and support. We focus on understanding your goals and composition with a measurable strategy that is customized for the client. We provide SMO, Video Promotion, and Paid Campaign for Google, and Facebook marketing services, and we will ensure your site is technically sound with digital amenities perspective by addressing all the services progression, then optimized it with digital services what the Media and Entertainment Industry needs.

JOLLY HITS (Devi Sri Prasad- Live Musical Concert, New Jersey) – They have opted SMO, Video Promotion, Paid Campaign for Google, Facebook activities to showcase their services strategically with good image by creating online branding for their services. We provided SMO, Video Promotion, and Paid Campaign for Google, Facebook services to give a new brand identity in Media and Entertainment Industry so that they can promote their booking tickets and awareness about Devi Sri Prasad- Live Musical Concert promotion activities and brand reputation across those markets right away.

IMarks is a vision which provides your business by creating real value in the Media and Entertainment Industry.

We focus on understanding your goals and composition with a measurable strategy that is customized for the client. We provide SEO, SMO and PPC activities to ensure your site is technically sound with digital amenities perspective by addressing all the services progression, and then optimized it with digital facilities.

IMarks is holding the key to making the business dreams come true through digital strategies.

IMARKS Team:

Having 8 years of industry experience means we learn faster, start from a much stronger phase and spend more time testing in the markets which mean we bring a full suite of digital marketing services to help grow brand awareness, engagement, and loyalty.

From paid search marketing to SEO, ORM, to social media management, Web Design & Development services, we take a research-based approach to planning, testing, measuring and expanding client’s businesses stretch.

We’ll take a detailed look at your current website analysis everything in the arcade efforts, detailed statistics, budget, with the communities to serve you.

With these inputs, we create a strategy with the right mix of digital marketing designed specifically for you.

The combination of our extensive expertise and process means a time to get more leads and a better result. This enables you to grow brand affinity with consumers, increase lead generation, and improve engagement and getting brand awareness.

For more information contact:

Address: 16-2-753/A/2, Sri Sri House,4th Floor,
Revenue Board Colony, Dilsukhnagar – 500060,
Hyderabad, Andhra Pradesh.
Phone: 040 2980 2221
www.imarks.in