Google Lets Advertisers Track Phone Calls Generated From Websites

By adding code to their sites, advertisers can track whether calls are made by users who click on a phone number or dial the number from their phones. When a user arrives at the site after clicking an ad, Google dynamically generates a unique phone number that can display for up to 90 days. Reporting shows which keyword and ad generated a call.

Google offers the ability to assign different values to calls generated from pages on a site that are geared toward different stages in the sales funnel.

However, as with Google’s click-to-call conversion tracking, AdWords can’t report actual sales or transactions from website calls — an advantage third-party call tracking solutions offer. Website call conversions can be used with third-party tools as well as with click-to-call conversion tracking.

The new feature is only offered where Google forwarding numbers are available: US, UK, France, Germany, Spain and Australia.

Article Reference : Search Engine Journal