Ideas For re-inventing your Next Retargeting Ad Campaign

Ideas For re-inventing your Next Retargeting Ad Campaign

Retargeting, also known as remarketing, is a form of online advertising which helps you to keep your brand in front of bounced traffic. It is a cookie-based technology that uses a simple Javascript code to anonymously ‘follow’ the audience all over the Web.

Retargeting campaigns are just like showing ads to the visitors who have previously been to your website. Whether you’re working in a company of eCommerce or in any other branch of sales and marketing companies, you can use retargeting in a lot of different and often remarkable ways. The following points will give you some inspiration for your next retargeting campaign. Retargeting actually gives credit to both click-though, and view-through conversions.

 Retarget the Sales Journey

Building a retargeting strategy that targets visitors and leads at every stage of the sales funnel can be used very effectively in businesses with longer sales cycles. Build display ads that will help nurture the leads through your sales pipeline from the awareness stage until they are ready to make their purchase.

Build Campaigns With Lists

Creating different retargeting banner ads that are relevant to all the leads in your different segments which will need to build many variations of the ads, which could be a lot of work, we can make small tweaks and changes with banner ads quickly and build new variations in seconds. Therefore, you no longer need to spend a lot of time creating personal ads or miss out on bringing visitors back to your website because the ads you are using don’t connect with them.

 Don’t Forget to Retarget Customers

Retargeting campaigns shouldn’t be limited to visitors who have not made a purchase yet. You can retarget your customers in some different ways. You can run campaigns to upsell and cross-sell. You can target customers who are due for contract renewal, and even retarget customers who haven’t returned to make another purchase for a while. Consider including a discount or offering something valuable to them for free. This will make them feel as though they are valued customers, and encourage a positive attitude towards your brand.

Display Previously Content

In retargeting banner ads, you can add images of the products what they have viewed or the content they previously. To drag and drop dynamic feed feature to display product feeds and much more. This will make your banners more appealing and be engaging to viewers that you target during retargeting campaigns.

Use Discounts and Offers

You might find that there are some visitors who have been very close to purchasing, but they have abandoned their shopping cart or for some reason or other, and they haven’t made the purchase. Be aware that some marketers recommend being careful when using discounts and other similar offers because it may cause customers to become accustomed to getting discounts, or will reduce the real value of your product or service.

Keep Your Ads Unspoilt

Prevent surfers that are being retargeted from getting bored of your ads by making sure you rotate your retargeting ads frequently. If your display ads aren’t converting, then it is worth changing them to test if you can improve your click-through rate. This means that you need to build, and frequently update the banners you are using in your display advertising campaigns. However, you will be able to test, measure and benefit from banner improvements, and you will be able to create more engaging ads.

Qualify the CTA

In your next retargeting online banner campaign try different call-to-actions to see which works best. With this you can optimise your banners by customising the CTA used to suit the viewer, personalised CTAs convert better than non-personalised ones.

 Build Charged Retargeting Ads

Online banner advertising is only one branch of the online marketing tree. Try combining your retargeting ads with other campaigns and other marketing channels to get your message across. Many marketers fail to create a succinct omnichannel marketing strategy that is well-executed, but you can take advantage of this by creating a successful multi-channel marketing strategy that incorporates retargeting banner ads to target prospects.

Note –

You could streamline an email marketing campaign with a retargeting campaign, or even use different channels, including social media, to run retargeting campaigns to target your users wherever they are on the web. Retargeting online banner ad campaigns can be as simple or as advanced as you like. The key to making retargeting campaigns that rock is to make sure that you target the right people and build plenty of banner ads which are both attractive and innovative.

 Thoughts

Retargeting is a powerful branding and conversion optimization tool, and it works best if it’s part of a larger digital strategy.