Marketing Investments to Improve Your E-Commerce Store

Generating traffic to target audience, it’s important to make sure visitors get the best experience possible while browsing the store. So, with a few small-scale investments, you can drive performance on conversions, SEO, and more.

Let’s look at these opportunities in details.

Rewrite your weak product descriptions

From product details to features and benefits, product descriptions must pack a lot of information in a short format. You may have overlooked some missed opportunities but if you’ve built buyer brand, make sure the copy addresses the appropriate pain points and concerns. Mild descriptions meant to appeal to everyone. You can list some features, but customers really want to know how your product will make their life better. Using the same language that your customers do will help you better communicate with your target audience in a way that sounds natural for them and touches on their pain points.

Take better product photography

Photography matters, 80% of consumers consider on image quality is very important when they are making an online purchase. Decent product photos do more than just show shoppers what they are selling and they provide context to help customers visualize using the products having high-quality photos which reduce product returns due to misleading images. Use a DSLR camera, not your smartphone. Although modern smartphone cameras can take higher resolution photos, you’ll get better results from a DSLR. Shoot products from multiple angles to include several images on every product. The more perspectives and viewpoints you have, the better customers will be able to judge your product.

Build lookbooks & product collections

Provide more context for your products through lookbooks, which showcase your products in use. The term lookbook is mostly common in the fashion industry, but the concept can be extended to a variety of industries. The photos in the lookbook establish a brand lifestyle with the product photos. Product collections are another great variation on this strategy.

Start adding product videos

Adding video to product pages is another relatively low-budget improvement video’s ability is to quickly educate shoppers – is a powerful conversion tool. Videos on landing pages can improve conversions by 85%. Demonstrating how to showcasing a product and outlining the product details, adding video on your product pages provides a whole new experience for online shoppers that helps overcome purchase objections and answers their questions. This allows to give a shoppers more overview of the product and to go beyond static pictures with a story element.

Upgrade your customer reviews

In the e-commerce site, competition is violent and there’s always someone willing to deliver cheaper and faster. That’s why social proof is more important. Customer reviews make your product pages more effective, allowing shoppers to evaluate the product based on real customer opinions and can help you to spot the product issues. It will depend on the tool’s ability to integrate with your store, your preferred functionality, and your budget. Traditional product reviews won’t be the best choice for your product or store. There are many different tools that will allow you to showcase elements of social proof like ratings and reviews.

Start doing the research and put together a strategy for how to prioritize these site upgrades. With a well thought out plan of action, you can focus on the projects that will drive the best results for your e-commerce businesses.