Outstanding PPC Performance for Service Industries

PPC in the service industry knows how the competition allows to give you some quick tips to improve the overall performance of the campaigns.

Make Yourself Available

Local trace will be easy to contact in multiple ways to get a hold on a landing page. A phone number and form submission are good and if you want to get really fancy and add a live chat feature which is pretty easy to setup and is relatively inexpensive as well. If in case you are not available on desktop someday there are some chat facilities that can be done directly with the mobile phones.

Ads Promotions

Give people a reason to click on your ads sections. Frequently check out what your competitors are running in their ads to make sure you are giving users a good enough reason to click on your ad rather than theirs. If you have competitive prices, then place those prices in your ads. Or maybe you’re not cheaper than your competitors, but you should offer fast service. Whatever is going to make you stand out from your competitors, make sure you place it in your ads and then take all the offers and services on landing pages as your competitors, will probably look to see what you are doing as well. So make sure you keep a pulse on what is going on with your competitors and update your ads often with new incentives.

A Local Trace

This can take some restructure of your campaigns but it’s a great way to increase click through and conversions rates. Create city specific landing pages with the ads to match. Creating a local feel in your ads and landing pages will give people to increase the click through rates and conversion rates in their campaigns. If your campaigns targeted for specific cities areas then you’re half work is done. If your campaigns are targeting a larger area with a lot of cities then a good place to start where would be by checking out your user location report under your dimension tab and find the cities that are drawing the most traffic. Create a few new campaigns targeting those cities and then update the ads to include the city name in the headline or description lines. If you really want to get fancy pick up a local call tracking number and place it on the landing page and ad extensions as well. Now run your new ads and campaigns and see how the performance has changed vs. before.

Pricey Keywords

Some few keywords which are loved by competitors and they are bidding huge amount on them. So unless you have an astral conversion rate then it’s probably just not worth bidding to get into the top three positions for the selected keywords. A somewhat paying huge amount for the top-rated keywords another solution would be to use more specific, long tailed keywords. A good place to get some of these keywords would be from your search term reports. Check out and see which long tailed keywords you are already getting impressions or even clicks from and put them into your campaigns. These longer tailed keywords will cost less allowing you to lower your bids on more expensive keywords and let the longer tailed keywords do more of the work at a lower CPC.

Check out with our latest blog to know the latest tips for running campaigns in Service Industry.